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ITV's Director of Televison, Peter Fincham: "The X-Factor is here for a long time"

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Published on Sep 4, 2012

ITV's Director of Televison, Peter Fincham: "The X-Factor is here for a long time"

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Kate Silverton quizzes Peter Fincham, Director of Television at ITV about the shelf life of the X-Factor and the fluctuating state of its fortunes at the MediaGuardian Edinburgh TV Festival.

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