 is on high ticket camps right now today's video is only really gonna work if you have a really good business setup if you've got systems in place and you have a high volume of clients okay so today's video is about how to generate 20k or more with high ticket camps so what I mean by high ticket camps is these are type these are camps that are obviously a lot more expensive but they add a lot more value to the players and clients that you work with okay so if you have a look at the screen in front okay I'm gonna go through the five five points here now something I haven't mentioned is the process of onboarding clients into this type of camp right but if you're looking to run anything which is a high ticket then you've always got to make sure that there's a good process in place to onboard parents so making sure that there's a registration page where they can sign up make sure that you're having a follow-up call with them once they have signed up to make sure that any questions might be asked answered that they might have any doubts making sure obviously that you have systems in place such as the facility is fully booked for the week of camp making sure that you have sufficient staff to run the camp and that you have business insurance for the camp as well okay so I'm leaving aside all of those necessary things that if you're a coach that is looking to run these camps you should already have in place already okay so what I want you to do is get a pen and paper right make sure you take notes because this is definitely going to help you and like I said this is a type of video that is for a coach which has high-volume or clients so is working with a lot of clients and has already a big reputation in their in their city and is well connected okay so the first thing I want to talk about in front is high-end registration fees right so if you want to run a high ticket type of camp then you've obviously got to make sure that the event is very unique and this is something we're going to go through but in order to make it unique you got to make sure that it is only for a certain amount of committed clients right now there's a number of ways you can do this right so having a high ticket price for the camp makes it very unique for some for some type of clients that want to do it during the week but also you could set up payment plans so that the cost of the camp is spread out during the year before the lead-up of the event right so having having good systems in place and again if you want more help with this I can help you our company has helped coaches to do this but making it expensive doesn't mean you're filtering out families that can't afford it right all you're doing is you're making it more of a an event or a camp that is for more committed and serious types of players because as I mentioned you could make it really expensive but you could introduce payment plans where parents are paying for that camp before the camp even starts right so you could set up a free month payment plan where they're paying in three installments or they play they pay in two installments right there's a number of ways you can do this right but just because it's expensive doesn't mean that that is that it's a camp only for wealthy families but if you have payment plans in place you can attract parents who might not be able to afford to pay it upfront okay so this is a very simple simple maths that I've done here right to be able to get to make at least 21k through registration fees alone right you need to have at least 70 players that are fully attending your camp right and that are paying at least 300 dollars for the camp right so if you've got 70 players 70 families that are paying 300 dollars upfront or in in or have payment plans but they are paying 300 dollars to attend that camp then on that alone you're going to be making 21k okay now next one is sponsorship right so how can you make extra money on top of your registration fees you can do this by running sponsorship deals so if you have businesses in your local area that a lot of parents go to right it might be a restaurant it might be a bowling alley it might be a kids centre right it might just be a business where a lot of parents and kids go to you might approach that business and say to them right we're looking to run this type of camp from this day to that day we're looking to have anywhere between 70 to 100 kids attend would you like to sponsor us for the event or would you like to sponsor our camp now there's a number of ways you can do this but I'm just going to break it down really simple so if you've got one company that are sponsoring your camp per day then you could charge that company 250 dollars per day to sponsor your camp right now there could be certain different events and things that that company does with your clients so they could hand out shirts at the end of the camps on the last day they could hand out trophies they could hand out flyers they could do a special type of promoting and marketing event with with your kids on that camp right so there's a number of different ways that they can expose their business and brand on your camp but also you're getting your camp sponsored by their company okay so I've done a very simple maths so if you're charging 250 dollars of sponsorship times that by five days then you're making 1250 on top of already the 21k that you've made in registration fees okay so already we've made more than 22k only with having a high-end registration fee and on sponsorship okay next one is merchandise sales right so a very simple way of adding extra revenue is by selling merchandise to parents now a very common and popular one that you can do is that when parents register onto the camp right they've got to pay an extra for the training uniform okay so this might be the training shirt that they have to wear each day for the camp and what you do is you make it a requirement for them to have to purchase it and also to wear it every single day okay now I've done a simple maths here that if you sell a shirt at 25 dollars and you times that by 70 kids right you're ready you're making an extra 1750 on top of the more than 22k that you've already made through the registration fees sponsorship and now the merchandise okay so only that alone is going to already make you're probably going to be making over 23k with registration fees sponsorship merchandise sales now what I want you to remember this doesn't take into account obviously the costs that you have to run the event right because you've obviously got to pay for facility fees their coaches insurance etc but okay you're going to be making at least 23k or more through that event and that money should be able to cover your costs for the event right now another way that can separate your camp from everyone else and make it a high-end type of service is by bringing in some really good coaches or guest speakers right so you might decide to bring in a guest speaker or coach one day per week right maybe on the Monday you have a nutrition speaker come in and talk about sports nutrition on the Tuesday you might have a coach come in and talk about their strength and conditioning right and how that's important in the sport you coach on the Wednesday you might have a college a college scout or a college coach come in and talk about the college recruitment process to your players right on the Thursday you might have a mental performance coach come in and talk about confidence and the ability to avoid a fear of failure and you know how to how to not let mistakes affect you during during during matches right so you could specifically bring in different types of speakers during the week so that adds a little bit more value to what you do but also if you get those guest speakers to then promote your event through their platforms that's going to get you even more exposure if you bring in the right people now the last one is utilize influencer marketing so this is one that we worked with a coach very recently and he ran this type of event and what I said to him right we've got to find someone that is in the local area that has a lot of following from parents and that you can use to market your event so he found it was it was a lady in his local area that's that sells a product which a lot of mums buy and because she has a really big following and quite a big influence on mums who are also parents right they did some cross marketing where she was promoting the event to her audience now because that influencer had a child who also played soccer right this coach allowed her child to do the camp for free in exchange for her promoting and marketing to her audience and we we we ran the numbers and that coach bought in at least two to three parents from that influencer which again if you're selling a high ticket type of a type of service then two or three clients could make you an extra nine hundred dollars for that camp okay on top of you're getting more exposure for any upcoming event and also brand it's building brand awareness okay so if you need more help with this visit the descriptions below this video number of ways we can help you and if you want to book a call with me you can do visit the description below there's a link where you can book a free 15 minute call with me we'll jump on zoom and I can answer some of your questions with regards to running a high ticket camp okay thank you for watching and I'll see you on the next one