 Hi, George Cow here. Just walking down the street in San Francisco today. We're doing a bit of a shorter walk and Buddy is just on leash today. Poor Buddy. Later on my wife will take him out to a park and he can be off leash. So I just want to take a few minutes to talk with you about service improvement. The most authentic way and the most relevant way of marketing your business, getting more clients is when your own clients talk about your service with other people who need it. And why would your clients do that? Well, your clients would do that when your service is so effective for them and so delightful for them that they just love what you do. And so when they love what you do, it's very natural for them to talk about it with other people. Okay, so then therefore and eventually when this happens enough, you will eventually not need to do any more marketing because your clients are doing all the marketing for you. Wouldn't that be nice? So the question then comes back to me is how are you improving your services on a regular basis? There are things you could do every day that you meet with a client and there are things you could do once a week or once a month. I'm going to put some ideas in the notes that are attached to this video, the written notes, but let me give you two examples. One example is after meeting with a client, why not take a moment to do a quick video about what was the most insightful thing that you did with that client during the session? In fact, I was just talking with a client today about this and that was a aha moment for her. Like, yeah, I have such deep sessions with my clients. Why not just take a quick video afterwards? And I don't have to share the video. It could just be a private thing and then I could take a few notes afterwards from the video. Or if it's shareable, then why not share it online, on Facebook, on YouTube, anywhere you want to share it so that others, your audience can benefit from that insight. Because if your audience is benefiting from an insight that's been helpful for your clients, then those audience members will naturally become more and more educated about your service. And one day they'll say, you know what, I want that experience too. I want to have that transformation too. So that's an example of a daily process you could do to keep improving your services because the simple fact of observation, observing what's really working for your clients will naturally prime your brain to do more of those kinds of effective things with your clients going forward. One example of a weekly process is my Monday afternoons are dedicated towards what I call service improvement. So I have a long list of things I could do to improve my services for my clients. I mean, it just kind of accumulated over time as I think about service improvement. I'm like, oh, that would be a good thing to do. And so I just kind of write these things down in a folder called service improvement. And on Monday afternoons is what I dedicate for that. So I just take out that list of things and I say, let me make one bit of progress on one of these things. So I hope that's helpful. As always, more notes and ideas will be attached to this video. And I hope that you will keep improving your services so that one day you will no longer have to market your business, but your clients through all the marketing for you. Until the next video, I wish you well.