 Hey everybody what's going on it's your man Cory welcome to The Digital Dash where I'll be giving you guys tips on how to market your songs and get those numbers booming. Now if you're new to the channel and you don't know who I am I'm a digital marketer. I specialize in helping artists like yourself get their songs heard through platforms like Spotify, like Instagram, like YouTube and a bunch of others. Now what I want to talk to you guys about today is five music marketing predictions that I have for 2019. Now this video was pretty much inspired by this article that I read on this blog called Later where they went and got a bunch of Instagram experts to give their opinions on how they thought the platform would move forward in 2019 and how other people could stand to benefit from Instagram. Now as I was reading it I started to think hmm got a couple of predictions of myself so why not share what you guys see what you all think see if you have any of your own and we can take it from there. Now before we get into all of that follow me on Instagram I make sure to put my app name someone on the screen come talk to me come engage with me come give me some video ideas all of that. Damn with that being said let's get right into it. Now prediction number one IGTV will become a force now I know what you're thinking when it was released last year it was a little bit lackluster we weren't really feeling such a heavy impact from IGT hitting the scene but come on guys we know how Facebook is Facebook never steps out of the battle without putting up a really strong fight. If you remember when Instagram first debuted their stories everybody was kind of trashing that and now look at you I bet you're using them every single day. The reason that I say that IGTV will become a force is because Facebook is seriously looking to compete with YouTube and that's pretty much that property that way to do so and when I do see going forward that Instagram will start thinking the way to make IGTV a little bit more searchable make it a little bit more interactive and make it a place where you guys will seriously want to put your alarm for and content so if you want to get a step ahead of the game get a step ahead of the curve and other people who are going to start flocking to it I would definitely start thinking the creative ways that you can start to put your content out on your IGTV start using it and start building it up right now. Question number two there will be a lot stronger of a focus on content marketing over the marketing of the actual music know what do I mean by this as platforms like Instagram and YouTube start to gain more influence I think they will start to see fans care less about the music and more about the content that the artist is putting up basically boiling down to are you entertaining them are you keeping them happy so if in 2018 you didn't sit down and start to think of a strong content schedule and a strong content plan then you're going to get left behind I mean think about all the YouTube stars who became rap stars seemingly overnight it was all because of their content and like I said as these platforms gain more influence the content is only going to be more stronger in the marketing plan overall so I would suggest that you guys start to get on that prediction number three we'll start to see an increase in pay advertising spending from music artists now I know I can see you guys rolling your eyes right now I don't know what it is about pay advertising the artists don't like I get it it's not the sexiest way to promote yourself but it is effective in 2018 we seen artists like Lil Wayne and Denzel Curry and even Drake starting to use pay advertising on platforms like Facebook and Instagram and I think it's only going to get stronger moving forward from 2019 up the reason I say this is because it is an effective way I'm always preaching about how as far as a bang for your buck kind of thing you can't really get better than ad spending but I think what's going to come along is some savvy unknown artist is going to figure out some piece of content that he's going to run like a fifty dollar add on a hundred dollar add on or something like that and it's going to blow him up and change the ad game for music artists moving forward now if you haven't started to get into the pay advertising world I strongly suggest that you do so because it's only going to get more expensive as time goes on so you definitely want to dig your feet into it right now prediction number four there will be an increase in marketing on more untraditional platforms now when I think of traditional platforms I think of Twitter I think of YouTube Instagram Facebook Spotify Apple Music SoundCloud have you ever thought about running a campaign on Deezer have you ever thought about running a campaign on Pandora have you ever thought about reaching out to Musically or Triller or Twitch influencers I think that moving forward from 2019 and up we'll start to see artists flock to more untraditional platforms because it'll be a lot easier to stand out because there aren't so many people trying to get attention on that you know everybody's on Instagram everybody's on Facebook but not everyone is figuring out creative ways to utilize these other media platforms that are out there in 2018 we saw Drake and Travis Scott link up with Ninja for an epic twitch campaign and I think that that type of attention and effort will start to trickle down to you guys a smaller artist who are trying to figure out how to blow up on these platforms to be a little bit more organic since most of you are using these platforms for your own personal uses anyway it's just a matter of reverse engineering them and figuring out how you can utilize them to push your content and your music out so if you're only on these platforms out name earlier I would definitely look into figuring out some type of other platform these new ones that are coming up and how you can use them with your marketing efforts and prediction number five we will see a rise and influence a marketing now unless you've been under a rock for the past year two years three years then I'm pretty sure that you've noticed that influence of marketing has been the wave like it's been one of the main marketing tools used by people in music outside of music and just anybody who's looking to sell or promote something but I think they're moving forward from 2019 and up we'll start to see a more of an increase in micro influencer marketing partly because they're a lot cheaper like you can get some micro influences who are willing to post you or promote you for $10 $20 $50 and the other reason being that their followers just tend to believe what they're posting a lot more right like when you see a mega influencer post something you pretty much as soon as they got paid for it right like somebody with a million or two million followers isn't posting something unless they're getting paid for it but when the fan sees somebody with 10,000 followers post something the 20,000 followers post something they don't automatically assume that they got paid for it they think that it's like their best friend recommending something to them so it's a little bit more natural it's a little bit more organic so I do think that moving forward the artist who figures out how to use these micro influences who figures out how to build a strong team with them we have a better chance of succeeding moving forward because they'll be able to build a base level from the ground up so there we have it guys those of my five music marketing predictions for 2019 and moving forward now I love to hear what you guys think I love to see if you have any predictions of your own and I'll make sure to link you guys to the article that inspired this video in the description below I also leave some links to some old videos about micro influences and IGTV just to get you started in that direction it was always guys if you feel like you learned anything today please like and share this video hit those post notifications as well as I wouldn't want you guys to miss anything once again my name is Kory and I'll see y'all next time