 Storytelling. Research results. You already know how effective and attractive storytelling is as a method. Unfortunately, the research conducted this year in seven European countries revealed that one-third of teachers, trainers, and educators didn't know what storytelling was. Knowledge of digital storytelling was even worse. Two-third admitted they had never even heard of digital storytelling. As you can see for now, storytelling isn't popular in Europe, but the majority of the study sample expressed their high interest in this method. More than 90% wants to learn how to use digital storytelling. This means that there is a great demand for training in this area.