 talking to the gentleman from Tidal. It is a CBD company that really focuses in on the athletes and the athlete performers who really need that extra boost. Joining me is the CEO Badal Shah and John Salley, four-time NBA champ. He is now the new company's business development guy. So, Badal, let's talk about Tidal because it really is unique in that the company is really zeroed in on the athlete and that particular subset of people using CBD products. I mean, CBD is known to have anti-inflammatory properties, which is of course very appealing to someone that really depends on their body to make a living, correct? That's correct. We're very much focused on the recovery aspect of the athlete and making sure that we can support the continuous training every day by reducing the inflammation and the pain. One thing that's unique about Tidal is the cryotherapy. So, that's something I don't always see when I'm talking about a CBD company. You know, you hear a lot about the hemp and the cannabinoids, but not this other added feature of the cryotherapy. Can you explain how that fits in with the CBD? Yeah, sure. So, you know, we've done a lot of research in the space to understand how fitness enthusiasts, and anywhere from novice fitness enthusiasts all the way to high-performance athletes, how they train, how they prefer to use recovery products, and we have a lot of competencies in the house around some novel product formulations. And so, as we study cryotherapy and we studied CBD, we thought blending those together would give really the ultimate experience in combining pain relief and the anti-inflammation. So, the cryo aspect of it gives that local pain relief, that cold recovery aspect, and then the anti-inflammation allows one to train more often, recover quicker. And, Mr. Sally, you obviously probably looked at a lot of different CBD companies. You've decided to choose this one to join as their business development person. What made you choose this company in particular? Well, Badala is definitely one of the best pitch guys I've ever met in my life, and he's a great CEO. And the whole group, when I went in, I met with my friend Raj and Sean before I met Badala, when they were like, okay, this is the, when you, when I was talking about being involved with him, I think two or three years ago, it might be two years now. And then when it became Anthos, and he took it to the next level, I was like, wow, now I'm a health coach, and I know a lot about being an athlete and how my body works. I know a lot about CBD, hemp oil, better put, that's what we're going to say right now for this. Hemp oil, we know as much as we need to know about hemp oil. And then I used to get in a cryo machine when they first came out. And the fact that these guys had a sexy looking product, a product that worked, that was the most important thing that you're going to tell somebody, you're going to spray this on, it's going to be cold, it's going to literally, as they would tell you, put ice on, they would tell you to put ice on after something, which really after 10 minutes turns to heat, this right automatically tells your body, oh, it's cooling, it's calming it down. And then the hemp oil, you can get straight to work. So I just like the combination. I also like the combination they have with their other products. So it won't be just a one trick pony, it'll be the next thing and the next thing and the next thing. So we can be number one inside of that space. You know, and it isn't even just the professional athlete that depends on their body to make a living. It's also the weekend warrior. It's the person who really just wants to be more active outdoors that still needs to function. And then to your point for the women, you know, you want to get out, you want to be fit, but you still have to get back to your duties, perhaps as a mom or a wife and, you know, you can't slow down. So you do need some kind of product to keep the machine going. Yeah, I wouldn't have worried it that way. Because I live in a house for the women, I got like seven women in the house, my wife, my daughters and my nieces. And, and I need titles, just dealing with the things that they beat me up with every day. But the truth is, this is a product not just for professional athletes, but it is literally, I would say, studied by professional athletes. And you know, when they're paying somebody 30, 40, 50 million dollars a year to perform a game that we do for fun, we don't have time to care if you're hurt. I remember Jim Lee Butler got hurt from the Miami Heat. They asked him, how was his ankle? He said, no one cares. He became one of my favorite players, because no one does care. We only came to see you perform. We're not here to wonder if you're doing okay. We're not here. This is an entertainment. You don't ask actors, are they okay? Are they fine? You expect them just to do their job. So when people go out there and they rock climb and, and they, and they skateboard and they roll a blade, everything we're seeing when I live in when I live in California, those things will put wear and tear on your body. And it's not the age of go get a cream that doesn't work, that really is bad for your eyes, that made with all fight a chem for and all these different things that aren't good for yourself and put something that is. We know that the human body has cannabinoid system. We understand that if we have the highest form of hemp oil, grown the right way, manufactured the right way, and put into a form where we can use it and your body is bio available to your body. This is the best product. I've dealt with a lot of products. I'm not going to name them because they don't deserve to be recognized, but I dealt since 2011 with these different products trying to find it. I met Badal. I already knew Raj and Shawn. I saw the rest of the team and I asked to join. That was the difference. It wasn't like they came to me and said, we weren't you involved. I was like, how do I get down? And, and that's why I'm in. And Mr. Shaw, so these products right now in title are topical. Are there plans to expand that line into ingestibles or other types of products? Yeah, absolutely. We're doing so, you know, we have a team with a product formulation team that does a lot of work. They get a lot of insight from people like John who know the industry very well. As you can tell, John's very passionate, has a great understanding of not only the science, but also the market. So our team comes together and we look at what is the market, what is the need? We always lead with efficacy though, quality first and making sure that we can build products that people will use and benefit in quality of life from. So the answer is yes, absolutely. There's quite a few products on the horizon. And you source your hemp from Oregon, correct? We actually, we actually cultivate our own hemp. It isn't Oregon, but we have our own farms where we do our own cultivation. And that's I think really a nice feature as well, because some companies just buy some oil off the market and who knows where it comes from and who knows if it's really been properly tested or grown or what kind of chemicals are put into it. So at least that way you're able to control the process and really know what you're putting into your product. Yeah, another big thing about that is when we do start sourcing, we have already found out where the best hemp is grown. Like in California, there's only one place that sells organic hemp. And we know that I'm already made sure we made that contact because I believe that we're going to get so big that we're just going to keep, you know, our farmers going to get bigger and bigger and bigger in different places. Because we have to have the distribution. We have to have the idea of what you're saying, control them from seed to sell. And that's not just ego. That is literally because I use the product, but I'll use the product. I don't want to put garbage inside my product. I eat a plant-based lifestyle because of that. I just translate on say this is the most perfect team to be involved with. I know about being on good teams. That's one thing that I'm good at is picking what good team to be on. I do not like winning championships. And this team has it to the point where when the announcement came that they made me in charge of business development, I had some of the strongest people in the digital world reach out to me because they know how I was always trying to push one-time cannabis with my daughter's brand. This is 22 and how I was pushing my plant-based mentality. But when I realized that these guys had the same mentality and I met without, this is funny. I'm going to tell the story. The day I came in and met them in Gardena at our warehouse, he was playing it off. Hey, how you doing? It sat back and he didn't know I knew that he was watching me. He was watching to see if I was going to walk in there with my head like I couldn't carry it in. And I was like, nah, I wanted to see what it was, how the packaging was, who was who. And I liked it from that day on. I got in the car when I was driving back from Manhattan Beach and called my wife and said, I'm getting down with this company. I'm going to put them in a position where they can't do nothing but keep me. And so that's how serious I was about being on this squad. All right. Well, now we know the title has the John Sally seal of approval. That's right. And with that said, thank you, Bedal Shah and John Sally for joining us at the Green Market Report. And we will keep our eyes out for title CBD products. Title hemp oil products. Thank you, Bedal hemp oil product. Thank you so much, Deborah.