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Published on Oct 18, 2011
Women's World Banking (WWB) President and CEO Mary Ellen Iskenderian would like to announce the launch of WWB's newest initiative to encourage women of the Dominican Republic to become better money managers, to build savings, and to create a more secure future for themselves and their families. The groundbreaking soap opera titled Contracorriente, to be broadcasted by Telesistema, will explore the ways in which media can positively influence financial behavior and will run in tandem with the Banco ADOPEM's national campaign to encourage women's savings.
The series will showcase dramatic storylines, while also introducing themes of savings and financial security. The show features the Ortizes, a working class family encountering financial challenges, conflicts within the home and startling changes within themselves