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How to Handle Media Placements

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Published on Feb 9, 2011

Vicki Robb, APR, explains how to handle media placements. How should you interact with reporters? What are some creative ways to share media placements? How can you use media placements to demonstrate value to your clients?

Vicki Robb is owner of Vicki Robb Communications and has more than 25 years of public relations experience.

Recorded February 3, 2011 by David Hyson and Mary Fletcher Jones for Conversations in Public Relations.

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