 then the retailers has to decide the target market target market's selection is one of the key tasks for the retailer the retailer has internally decided that what goods and services I have to offer what objective I am going to take what management decisions I have he has done all the internal things now the retailer has to see that what target market I am going to target what target market I am going to focus so there are three types of techniques which are normally used first is mass marketing the retailer has to see whether the mass marketing approach is going to be followed its target is a mass market whether it is going to focus on mass market if yes then it is following the first technique then is about the concentrated marketing whether its marketing will be concentrated to a set of group if yes so of course it is following the second strategy it is following the second technique or it will go on the third format it will follow the third technique which is the differentiated marketing so will the retailer will be using this differentiated marketing strategy for the different set of groups of different target groups or different target markets so whether it is following the technique it is very important now in this what are the strategic implications when the retailer is selecting the target market it is necessary to understand so the first thing we have if we talk about strategic implications so the first implication is about the location of the retailer on which place, on which location the retailer is operating this is very important so the retailer the location of the retailer decides on which target market it is going to be selected on which technique it is going to be opted similarly what are the goods what are the services and what are the goods and services for which mix is being offered the mix is being offered on the basis it will decide on what technique it is going to follow on which technique it is going to work similarly what promotion efforts the retailer will do whether it will follow the mechanism of this the retailer has to properly plan this and then what would be its price orientation retailer whether it is following the price whether it is offering value for money or it is offering discounted prices or it is offering premium prices or it is charging high prices so whatever the situation is it will decide on its price orientation it has to keep it clear as per its target market selection and then last is overall strategy about the retail store about the controllable uncontrollable variables it has to identify it understand it so that it can do according to the selection of target market according to the selection of target market so that it can do according to the selection of target market if you want to discuss so retailer move overall retail strategy's elements there are 2 elements of that number one is controllable variable and the next is uncontrollable so which variables are controllable so first we will add a light so the first variable which is controllable that is the store location it is up to the retailer to choose which location he chooses फिर Marygeing Business Merchant Eyes, MANAGEMENT AND PRICING तो Business को एज़ी मनेज करनेंख है, Merchand Eyes को क्यासे MANAGED करना है, Pricing को ठीमनिके अजी मनेज करना है, this too is controllable with the retailer, खमनिकेचन क्या करनीहें, कUSTURMER के साथ, क्या कमिनिकेचन नहीं करनीहीं करनीहीं, it is also a controllable variable, in defining the overall retail strategy. लेकें देरा लोड़ा देंख, लोड़ा वेर्येबाल, जो के उंक्न्त्रोलेबर है. वर इसामपल, खंजुमर उंक्न्त्रोलेबर है, कोंपिटीशर उंक्न्त्रोलेबर है, what competition will do. अदिए पास क्क्न्रोल वेर्येबल्द दें है, जो के नोमलि देर पाट वी फ्रत ते श्वर, ऑड़ वो पाट वेर्भाट है, वो साभ़ी चीजने आर आर पाट वाट अन्न्क्न्त्रोलेबल वेर्येबल्ट है.