 Getting because everybody has their own opinion, right? So but I didn't mind doing a split test So if I ever talked to him again, I can say look I ran it this way and yours this one did much better than yours You know what I'm saying? Oh for sure, but maybe not maybe the other one will work better I do know who knows right? We never know until you test. Yeah, exactly And so that's why what I did is I didn't I didn't delete anything So all I did is I duplicated everything and so I duplicated You still have the old pages. So you still have what he did. This is the the free kit right here Okay, this is the other thank you page where when they enter their name and email they go to this page And then they have the the calendar calendar So it's still there all I did is I just duplicated it and I'm not really too crazy about this button I just put it here for the hell of it for right now But I can I'm gonna change it to something different But so for example here is let me walk you I just I just spent a good amount of time on your ship man I just I literally created everything I recreated everything again. God, I wish you would have I wish you would have recorded it because Well, all I did is I duplicated it so every page all I simply did is I clicked on the three dots and I clicked on clone Okay, so the ones that I did look clone Clone oh and all it is is a duplicate of the other one, but a Different variation. Okay. Perfect now. I understand right and then yeah created and then and then you have this thank you page over here All I did is I I cloned it also and this is the thank you. Thank you page clone So let me um yeah, I like you I like to go through all the pages and make sure that we're all let me Give me one second. Um, so did you like me? You're cutting up. Hold on Thank you for scheduling I'm going to put clone so you know which one which one I I did so give me one second. So I don't know Look, no take your time man. I mean, um You don't know how excited I am And I know there's a huge learning curve too I mean, it's just really Facebook ads dude and to tell you the truth. I don't run Facebook ads on this type of shit So, I mean, I'm gonna I'm gonna guide you. I'm gonna definitely hold your hand through it But it's not this is not what I'm going to be able to do all the time Like I'm not going to be able to run these ads for you So so so either if anything I can teach you how to run this and then just teach you what to look out for and teach You freaking how to do the damn thing Yeah, exactly. I gotta I gotta learn it. So you gotta learn you gotta learn or you're gonna hire someone to run these damn ads for you I'm gonna learn it. I'm gonna learn it. You want to learn it yourself for sure Um, but let me give me one second. So this is the one that I that I cloned So I want to make sure thank you for scheduling. Okay, cool. And I'll walk you through the entire thing um Yeah, I I'm gonna really um Try to put some time into it But it's hard to build a home if you don't know where to really start, you know, I'm saying Yeah, this is kind of the same thing what you're doing here is just I'm just amazing And I know you have the all I mean you had all the shit. It's what he did It's what that guy did but all I did I could have easily done all that show myself I mean I do this shit. I do this what I do for a full-time freaking living like I live in this shit But at the same time all I did with with your shit is just duplicated or cloned what he already did So it made it super easy for my for me. And and yeah, now we have the ability to ability to split test so um So this one so I created I I created this one I created this one I created this one And then I also I also in my communications when they opt in so they come over here to the new page This is the new page when they opt in when they opt in They're going to be on this email list So this is the clone email list. So let me let me let me let me how to keep your property rented clone So this is the list that I created and then when they When they when they're they're now on a list and then tomorrow They're going to get um an email and that email is going to come from from this sequence over here. So This is the sequence that they're tied to Let me ask you about the sequence because I got like two or three emails yesterday in the sequence Yeah, because you're you're on the list So you're on because you're on a specific email list because you're on this list over here because you opted into the page you're on you're on um You're on this list right here. I think you're on I think you might be on the master list whatever list he has you on Whatever list he created that page around that's the list that you're on and now and now the sequence You're getting emails every day now Which which is I think this sequence right here, which is this sequence Which is fine, but why would I get three in one day? Yeah, exactly. That's well because we were We were testing yesterday. First of all, we were testing So remember you got an email because of me right here. I opted in no, I'm talking about I already opted in myself I'm talking about I got the email saying Hey, if you want to rent your home blah, blah, blah I mean they were the yeah, see these are the sequences that you're on right here You're on chasing rent Because these are the these are the sequences. So right here chasing rent Kelly Archer book Kelly Archer appointment decline series. Those are three email series series which are right here So you happen to be on all damn three Let me go back to it. You happen to be on all three series And so you're getting a freaking email. You're getting three a day Yeah, I didn't know if but but everybody else they're not going to be on three And so You should just be on one, you know, you should be on this one email sequence Which is sending out an email every day. You should be getting one a day But but you probably put yourself into all three. So here's what I can do you go to list So let me clear you out completely and you can just start from the beginning Um and often you're recording this. Yeah Okay, so I come the I come the leads. So I'm in my communications to the left I'm at leads I click on leads and then I come over here to the magnifying glass And I can just search a name And there's Kelly so Kelly happens to be you're on the list That's one thing and then you're on Because the list because you opted into all the different forms. So now you're on those lists And then you're also in three different sequences Also, I I I never even knew there was three lists. I mean, I you just taught me something Like I said, the guy never went over this with me So I'm going to delete you out of the system and then and then the community and then so the list Yeah, you have three three series three different sequences, which are autoresponder the autoresponder. So you have three of them. So One is chasing rent and then one is this one and then one is this one So the one chasing rent one did he create that chasing rent one or did you me did that day? We probably did it. We probably did a way back then. Let me see what late what lead is on it. Um So jonathan Designs at barefoot local. Okay. Yeah, that must be the guy's Name Okay, so then what we can do is let's um So he designed it What's that? He designed it. He designed all three of these. Okay, so that's fine um But the one that that that is tied to this one like he this is the one I cloned I duplicated But the one that he created It's tied to this one. So it's tied to this sequence Okay, okay So Like for example the number three you click on that and I'll show you who's on that sequence. I should be on that sequence So here's Dave Dave. I'm gonna delete myself off that sequence. And so what you can do Oh, that's how you delete it. Okay. That's how you delete a lead or you can move it around I could take it out of this sequence put in a different sequence. I could take it off this list put in a different list If you click on the name You can open up The analytics so I can open up the name and I can see okay. He has these tags To the guy that guy did a lot for you. He put the tags together also Um, that's just a way to categorize everyone the tags, but then you come to transactions It'll tell you if anything happened, but it's log So log it'll tell you what's going on that person landed on a certain page that person opened up an email That person hasn't opened up an email was email number two sent. Yes, it was sent So a lot of times my clients they'll say David. Well, I never got your email I'll click on their name I'll open up log and I'll say hey man. It was sent Like checkered spam or something because I know it was sent like email number two It was sent it was sent at at at at 234 You know, so this right here just gives me good details on that on that lead, but um The sequence the sequence is what you'll be receiving and I changed the day so Remember how yesterday was going out Automatically like immediately. I don't know if you remember, but yeah two emails that were going out immediately Now it's only one email. So here's what you're going to do. This is the one that I created All right, let me just um Let me just facebook it to you real quick And then what I'm going to do is I'm going to have you Go through it On your cell phone. So just okay get this message on your cell phone Okay, and and go through it on your cell phone And then what I'm going to do also is I'm going to go through it right here So So don't go through it yet. Just save it real quick I got to find it first Why facebook message it to you so just save it don't go through it yet. Let's go through it together right here Okay So did you get the message? Yeah, you got it Oh, I did. Okay. Like I've never I've never had a message through facebook. So that's the first time I don't do facebook So right now a link. I just sent you a facebook message. Oh, okay Yeah, so that link that's this link right here Okay, okay. So just go through what I'm saying is go through it on your phone Later, but right now let's go through this real quick on On the computer. So, okay, so I'm gonna come here. I'm gonna opt in Okay, and then it's taking me to this page right here So other than the calendar link I put this button right here schedule call So there they watch the video they click on this to schedule a call. It takes them straight to your cart or calendar Where they can easily book a call right here. Okay, great. I'll book this this time slot And then I'll go ahead and put my name and then here's where it's going to take me next So I click on submit You'll get an email saying that that person just booked an appointment and then here goes that check on that video And so now That's the entire funnel. So you should so so so I would have received an email with a free download And then I would have also received an email confirming my appointment Beautiful. So this right here is what I'm saying on the calendar one There was no thank you page. This is a thank you page after the person books an appointment They're they're taken to this thank you page with my facebook pixel My pixel needs to be on this thank you page because now I'm going to be able to create a special audience within facebook ads I'm going to be able to create a special audience of all the people who landed here Because those are all people who actually scheduled an appointment I need them in a special category because when I go run facebook ad number two I'm going to exclude them. Those are people that never need to see my ad again. They already scheduled an appointment Okay, so So with Calendly, we couldn't do that with Calendly You were taking me you were taking me you were taking me to this page right here Once I opt in once I opt in i'm taken to this and I only opted in to get my free download But I opted in you took me to this page where there was a Calendly thing I schedule on this page. I scheduled Calendly and that's it So I wasn't able to categorize that scheduled appointment through facebook ads because you kept me on this page Yeah, because I had to upgrade Calendly. Yeah, of course. Of course. So rather than having to pay extra It's already in cartra. We use the cartra calendar and now we can track on this page who's scheduled through facebook ads Okay, that's perfect. I mean, yeah Oh, yeah, it totally makes sense And then in that when that person's scheduled an appointment number two open our email find the email We just sent you it has the subject line appointment confirmed And so that person they're going to check their email They're going to get their free download and they're going to you know, see the second a second email that says appointment confirmed and And that and that's that's the cartra calendar, man. So that's that's kind of the whole process But you're just like that guy, man I mean, I could say he created that this whole series in two hours And and and you could do the same thing in two hours. You're so fast But you know what I was listening to a guy yesterday. He said dude There's a big learning curve. You just got to Put time in and he says once you figure it out You don't tell you it's it's not dude. I'm telling you you can learn this shit fast, bro You're just not you're just not putting in the time. Yeah, no, I I totally agree what you should do Yeah, tell me you should you should really plan to be on the next let's just say the next Two four six two four six eight. Let's plan on being on the next eight Cartra webinars What time are they death which are which are which are on tuesdays and thursdays at 1 p.m Okay, I mean, I know you've told me that before but that's where you're gonna learn all this shit Like that's that's where I learned all this shit. I don't just know this shit, bro And once I once I learned it once I got on a few calls. I'm like dude, that's shit simple Like I can do like I'm telling you I'm not smart at this, bro This is freaking elementary like I did a youtube video yesterday talking shit about how I'm gonna show my 12 year old How to do this damn stuff and I'm gonna record it and that's gonna be my next youtube video Oh, dude, that's awesome because I agree. We could you've always told me that this is elementary stuff here It is dude. I just know I just Dude, if I went to your job and threw on a hard hat and tried to work that exact day without ever being trained I would think dude. I would think it's the hardest shit ever Well, I know until you learn it until I learn it. That's what I said But that learning curve is not a long learning curve. Okay. That's not a long learning curve at all Same shit with this. It's not a it's not a long learning curve You'll learn it fast. Okay. So we're here now. So everything's cloned. So we have ab test ready to go out, correct Well, here's the thing about ab testing It just comes down to how much you want to spend well like one ad one facebook ad You're gonna be at let's just say 10 bucks a day And then and then if you're saying you want to test right away Okay, that's a second facebook ad at $10 a day now. We're at 20 bucks a day seeing which page works Great. Let's do it. Okay. I'm doing I'm 55 years old But here's the thing also it's the it's the first the first ad as I mentioned yesterday is going to be the video So the video It's that video that's going to go out for the next few days. That's what I would do first, man Yes, you're right. You're right. Let's do that. Let's go. So lead capture is not going to happen right right this second What I would suggest is running a video Let's get a few thousand people to watch the video and let's let that happen in the next Let's just say five to seven days five to seven days Go go the next week and run out the first ad the first video ad To to again to catch the people who view it to then build a custom audience around those people and target them with ad number two Let's do it Which would be in week number two and that's when we start going for leads because now we have a war market Now facebook knows who watched our first video. Okay. Okay, so That's what I spent the last hour doing is is is creating all these damn things and cloning it One thing I didn't pick out just yet was the video for the ad. That's all we need So I don't know which one to pick which one do you I mean shit This one or do you like that one with the guy with the green Grass right? Yeah, this one's cool too because it's a little longer. Let me play it real quick one more time Okay Or do you think the girl since she's the the chick's hot? So, I mean that might grab that might grab more attention Especially if the majority of I think your clients are male. I mean, are they I would yeah the majority are male They are male. So I mean showing a blonde like that. I mean That's great attention. Let me see this one real quick. Okay Are you considering renting out your home to manage it? Good news aren't your management group is here to help from residential and commercial property management to take patient rental Aren't you This is it bro. This is this is a good one. This is a really good one. Okay use it then I'm fine You know what I think we ran this already at facebook Just for I think you did or maybe I did just to get Look, I think a thousand people looked at it. Maybe three or four hundred clicked on it Yeah, I didn't run that one. Let me let me check it But we know what what I do have to do though is I have to let me log into your let me log into yours because what I have to do Is I have to put that Oh pixel on there No, not necessarily the pixel. Yeah that too, but Um, what I have to do is just is run everything on your end. So let me log into yours Give me one second. I don't I don't remember your stuff, dude What was the email the login? Yeah, kelly w archer. Yeah gmail. Okay. Don't say the password because we're recording but um Can you facebook message it to me? Well, I'll just I'll um I'm a messenger right here. So Give me one second Just yeah facebook. I'm gonna grab my cell phone All right seniors. I just sent it to you So Sorry about that bro. Okay. I got my phone. So let me look at the um. Oh, don't worry about it Actually, no, I didn't um I didn't get it dude. What do you mean? I did it on messenger Okay, got it. Got it. Got it. Okay Okay, let me um and then I'm Just might have to When I when I did talk to that guy when he developed it. It's dude. I don't know how I do it. He says that's even better. He goes This is how you learn once it's up Um, it forces you to learn it And I go he goes that's how I learned it I go, how long did it take you to learn how to do this that shit? He goes I don't know because it took me about six months to learn how to How they would learn cartra, but he said I already knew click funnels. So he already knew click funnels So so he said it was it is it's pretty simple He said the hardest part is being creative That's the hardest part bro. Like that's the the copywriting like the copywriting. Yeah, I'm reading a book right now I'm literally reading a book right now. It's called copywriting secrets It's it's by the people with click fun. It's it's by the people from click funnels What do you think about yeah, because that What's that? I mean, how do you I mean what you've told me you always go for the pain points and then you try to figure out How you could help them through it basically But the copywriting how do you say that in a way that You know i'm saying you're pretty good at it because when you may talk and you fly that shit out of your mouth I said wow, I wish I could record it because But i'm probably that way if you want to talk about real estate and home Yes, dude, you are that's what i'm saying like what you practice, you know, you just get better at Yeah, I'm practicing this shit. Yeah, you're you're i'm just giving you a compliment. You're good I may have to start doing i'm starting to try to lose some weight so I can start doing some of my own videos like at the very end Because I ask you the day would that make a difference? No, but i'm telling you bro has nothing to do with how you look Has nothing to do with it. Well for me I know but for me it would make me feel better You know, like it's like a class reunion Nobody cares if you're fat or whatever, but for me personally, I'd rather For me to get in front of a camera. I'd have to I'd have to feel more comfortable about myself that's all I'd rather Be honest with you I'd rather not even you know No, I get it man Actually, because I want to build a brand. I don't want to be the brand I want the company so when I die to go kelly's dead. Oh, we we don't want this anymore I want to build them amazon owner isn't out there talking about it McDonald's CEO is not out there on the fucking youtube Yeah But I get what you're saying I think it does work a lot better because they get to see you but we'll work on that a little bit, but uh, that's okay I'm just grateful. Send me a bill. Okay, dude that you saw what I looked like last night. That's every night Bro, you gotta do what you gotta do. Yeah, but i'm 55 years old and they all like What are you doing here, dude? I mean, it's like, well, dude. I'm broke. Well, what did you see your money? Didn't you freaking? I mean, what did you do? You know, it's like You know, they call me uh force gump. That's my name there force gump They're teasing you man. They're just playing with you. Don't take it personal I wouldn't I don't think I don't take it personal because you're the one that told me go do what you have to do You don't have this video here What video did you run? Actually, is it this one right here the why she's archer? Yeah Well, you don't have a ton of views on it. You never ran it as an ad Which one did I run 40 views? I thought he told me That like 700 800 people looked at it We ran, um, we ran it for like a week four days four or five days for 10 bucks a day And uh, it got a lot of Anyway, maybe not who knows. No, let me I could check right now, dude. Okay I don't know if we are no, are we are are we an archer management group or we just an archer my Oh and less and less and this is this is how I don't do it, dude And I'm gonna I'm gonna find out right now Unless he ran the ad Um behind the scenes and that's what a lot of people do man. And I don't know why like for example Watch I'll show you right now I'll show you right now You know, like I said, he did it because he He was the first guy that uh, he had his he didn't use carter. He had a different system He didn't use click funnels either And then he ran it. He's I don't know how to do any of this shit He set it up and put the credit card in and he said ran it and he says hey man You had like 800 views, but only 400 clicked on it or 300. I that's what I thought he said, but who cares It doesn't happen well Is this which account are you using that I'm gonna check right now Archer management group. Okay, so that's the one it would have been on Under there. There's no ad. There's no previous ad. There's no old ad Over here You got that one Let's see over here because the reason The reason why, um I'm telling you Yeah, see that that's not even a full blown account just yet. So Okay, wouldn't be right there Like I said, he uh, and then it took us a while because we had to go back for my son and try to get his log in and it was I remember it was a big freaking uh But he was like he was really smooth. This is what he does all the time because he was pretty smart at what he did He goes, hey, I just want a video and just try to get some the likes and yeah See he didn't I don't know where he I don't know where that's coming from because Okay, the video would be right here or The video would be over here And it's not but what I was going to show you was that if I did see the ad right here If it was a video that you guys did let's say five months ago. I'd see it right here. It'd be turned off Right. Yes, and then and then what I was getting ready to tell you by by all from all that was the fact that That's how some people run the ad so they'll run the ad But the moment you turn it off It's nowhere on the page That's why when I'm coming over here I want to see the video But it's not there because the way he ran it if he did run an ad which I'm willing to Which I'm assuming that he didn't because I would see it right here But let's just say he did If he ran that ad it'd be shown right here But the way he ran it was where when the moment you turn it off. It's nowhere to be found I don't run ads that way what I do is I put it on the page first because when I go and turn that ad off I still want it on the page So I yeah and he didn't do it that way and I know he didn't do it that way I know it cost me like 70 dollars or some shit like that. Yeah, he didn't do it that way And that's why I don't even know where the ads at No, he did put on facebook. He did. He did not do that. He we uploaded I'm here and we did it at a starbucks and he did it and I I just watched him a little bit and that was it. I don't know where that ad is at dude because it's not It's not here. Okay. Well, I mean I'm I remember coming in here and looking at it at one time, but that's okay. I don't really care It means nothing But but I tell you what the video did get Um Went to like a thousand people and that's what I'm saying bro. Like that's why I want to see it Where's it at because if that was the case That we need that video if we don't need it, but I mean it would have helped I mean shit because that's what I'm trying to do right now I'm trying to get the thousand people It would have been that video that we're going to send out now that that would have been the one that we sent out It wouldn't have been the girl pocket. It would have been that cartoon one No, it's not that bro. What I'm trying to tell you is that we're about to run an ad on a video Yeah, if you already did that and you got a thousand people to view it No, that's what I'm about to try to do with this one. Okay, so because I want a thousand people I need those thousands of people to view it first so I can run facebook ad number two and retarget them But if you already ran the video and you already have a thousand people that viewed it Let's retarget them right now. That would save us another 70 bucks But I'm saying I don't see it here. Okay, so let's just start off. Let's just start Yeah, I gotta just start off again. I guess yeah, I mean I'm not I mean here's what we need to do We need to put put it on this page first. Is this the one right here? Let's see what you in this is Considering renting out your home, I think that's it Okay, so that's the one Right. Yes. Okay. So here's what we're gonna do now. It's on the page. You're looking at 42 views We're gonna make that number freaking client fast So here's what we're gonna do. This is this is the right account right archer manager group and you're recording this. Yeah Okay, so here's all we're gonna do we're gonna come in here click on create Okay, green one. Okay, and the way you can get to create is you can the way you can get to this page Here's what I would do. I would bookmark this page But here's how you're gonna get here You're gonna come to create on your page and you're gonna click on add. Okay when you click on add In fact, let me just click it from there You click on add this page over here is what I would recommend bookmarking This right here. This is where the magic happens. This right here is where you start the ad I would bookmark this page And then I would also bookmark this page over here. So if you click on that you come down an ads manager And that's going to bring you to the dashboard So I I would also bookmark this page if I are you so bookmark this page So later on, you know when we're when we're off the call you can pull it up and just go to your page Click on create click on add And then bookmark the other page and bookmark this page. This is your dashboard. So every ad that we run We're gonna see it right here That's why if he ran an ad before I would see it right here Why would he why would he ever delete it like that's the thing you wouldn't delete it Why would he delete it that ad would be right here? So I think someone's bullshit No, no, no, it wasn't bullshit. I mean I was I don't know if he ran it up Maybe he ran in there my personal who the hell knows I I would know I would see it right there And and then you know, whatever. It doesn't even matter, but I'm just saying I don't know where that ads at it's not here So here's what we're gonna do. So let's click on the green one. Let's click on create. Okay And again, this is the page you're gonna bookmark as well This one right here and because you're in the housing industry, you always have to check this box Okay, oh, okay You always have to check that box or the ad will will be disapproved for sure So you have to click that and and you're gonna go with housing. This is employment credit But you're gonna go with housing Okay, and again, all we're gonna do with this one is run this one for the next let's let's say I mean if the budget is there you want to go at least seven days seven to ten days But but if anything on the lower end five to seven days But again, the whole purpose with this is to take it from 42 views To 4200 like that's the whole objective with this first ad So we don't go to 4200 and if we just go to 1400 Then at least we went up to you know, at least we got a a thousand people to view it because that's the audience That's who we want to retarget That's who we want to get back in front of in week number two Week number three week number four We want to just keep retargeting and keep putting our ads in front of the people who are watching the previous ones Okay, yeah But the first one that we roll out the first one's going to go to somewhat of a cold market Even though we'll be able to target even though we will target the custom list right that we put together the those are those are your custom audiences That the the the the csv file or the x you know the excel Those lists that we created We're gonna for sure target them in this in this ad But we're gonna also target a bunch of other people as well So that is this first ad is is our is our first one. It's our cold one And so but after this again, we get we get a few thousand people to view it That becomes our audience and then we just retarget them retarget them retarget them So the the video is on the page. That's what you always want to do So every week i'm saying go at least seven days And then and then and then turn that one out off actually that one i'm going to show you how to schedule it So it turns off automatically But your second ad your second ad You're going to put it here first it goes on the business page first And then we come over here and run the ad But by the time we go to maybe our third fourth video, it's no more video views at that point We're going for conversions. We're telling facebook We need to drive people to the page and it's not going to be this page. This is the thank you page It's going to be this page over here the first one the initial opt-in page so The one he created and then also this is the one that I just simply duplicated so When we go run facebook ad number two ad number three ad number four That's when we're going to be running no more no more video views no more video views We're going to start running traffic and conversions and the difference is is that right now we're telling facebook Hey, man, we're willing to pay 10 bucks a day. We're willing to do it for seven days for you Bozos to find us the audience. I need you to find me the few thousand people. They're going to watch the damn thing That's what we're doing an ad number one and then and then an ad number two We're going to tell facebook. Hey Now we're looking to get back in front of them But find the people for us facebook. We're willing to pay again But now we want you to find those people that that watch the first one And find the ones that are willing for traffic and conversions find the ones that are willing to click Look what it says send me send more people to a destination such as a website Now we're going to tell facebook. Hey, man. Here's the destination That one is for traffic and then and also for conversions drive valuable actions on your website So week number two week number three week number four. We're going to start going for traffic and conversions Again traffic send people to a website conversions Drive valuable actions on your website. So traffic. I'm taking people here Find me find me people out of the out of the thousands that watch the first one facebook Find me the people that are willing to click and become my traffic to come here Or the conversions find me the people out of the thousands that viewed the first one facebook Find me those ones under conversions now. We're going to go conversions Find me those ones that are willing To enter their information Okay, so so so there's different steps. There's different steps to the ad game It's not just run one ad and boom someone's going to opt in It's like dude, you got to find your audience first You got to find the people that are going to resonate with your video just because you're a management company And and there's people that are interested in that. How do we know they're going to be interested in watching this damn video? Right. We don't know yet until until we run a video view ad until we do a video view ad And find the actual people who watched it And and then that becomes again the people that are okay. They watch the first one now Let's get a little let's get them a little bit familiar with us again, and let's show them ad number two And then let's show them ad number three and again at that point We're trying to get them to opt in at that point. You already watched the damn video three weeks ago Now it's time for you to shit or get off the pot Get to my damn page now now i'm running traffic or conversions get to the damn page and give up your information I already know you're the right audience because you're watching my shit So video views allows us to find that audience find those people You know, that's why I always say run a video every week If if if the budget was there run a video every week to get to find the people who are viewing it So you could then run a second ad there goes your split test You end up running a second ad under traffic or conversions to then get those people to click Okay, make sense. Absolutely. Oh 100% Okay, so so let's go video views and we're gonna we're gonna title this one First video Keep it simple first video video views first video and then i'm gonna copy that i'm gonna hit continue And then i'm gonna simply paste in I normally just do it this way just for just for the sake of it just to um Keep everything title the same but you it doesn't matter. It's just really the first one What's that show me the way you do it man? I mean, but but in the second one What some people do is because each step you have three steps to the facebook ad there's three steps step one Was video views or conversions or traffic step one is a campaign step one is telling facebook Hey, man, here's what i'm looking to do I'm looking to get people to view it Or i'm looking people to click on it or i'm looking for people to fill out the damn form Those are all things that we're looking to do i'm just taking you step by step and step one is the video So we can find the audience this part right here is the most important Now you mentioned one time I remember one time you mentioned on my youtube channel about about I think you mentioned something about lead generation And and going that route and when you go that route you don't need a landing page Facebook provides a landing page the only reason why I don't run those types of ads is because I have it's more It's more micromanaging than than I want So for example, we can capture leads through facebook through their landing page But then I have to take that lead off of facebook So i'm gonna have to download it off of facebook into a csv file and I have to physically manually do that And then I have to physically and manually upload it to my email auto responder Or I can get a An integration like zappier And zappier can make it automatically happen for me, but I got to pay for zappier So I'd rather just take them to a landing page and that's going to happen through traffic or conversions I'd rather just take them to a landing page And and when they enter their information over here, it's automatically put into my email auto responder Right, it's automatically put over there and those folks are now getting automated emails It's just a much smoother process in my opinion Taking them here than using lead generation over here I totally agree. I totally agree with you Yes, so I mean Less steps easier less steps easier and I don't have to pay for anything else because again with lead generation I'm gonna have to pay for zappier And that's a that's a third party software so So so so video views man video views But but my point of bringing you back over here is to let you know that this is the most important step one This campaign level three steps campaign ad set ad the campaign level is where we tell facebook What we're looking for what we're looking for what we're looking for we're looking for video views Only so we can find the people who actually view it so we can then create a custom audience and retarget them with ad number two That's why we're starting with video views and then again once we go Once we go let's go video views First video or first What did I name it before or actually I just pasted I could just paste it I think you said first video first video. Okay. There it is there Okay, so then and then now we come to the second step now. This is the ad set Over here, we're gonna simply tell facebook which custom audiences we want to target which are the ones that we created before So we'll we'll plot those ones in there and then we're also telling facebook placement So over here you got audience placements and budget That's the ad set level that is step two so All we're gonna do all I did at the top is I titled it pasted name it the same damn thing Um and then custom audience i'm gonna click on it And then we're gonna see leads from capture page two Landing page leads see shit man. This thing always takes me back Look, dude, it took me back to the freaking your personal account So let me let me we're gonna I wonder why you did that. I'm glad I wasn't that far in in the process. Give me one second I'm glad I just When you're when you're in here always look at the top right to make sure you're in the right account because by default Sometimes I'll always put you in a different account. This is where I need to be So so again, that's why I said bookmark bookmark this page because you you don't want to be Three three you don't want to be three steps in and you're freaking in your personal account. I'll be here You know, so I'm gonna click on create And then what I'm gonna do is I'm going to Go video views Yeah, I remember video views I'm gonna learn this fucking shit. Oh, it's just these three steps man But at the same time it it's more to it But because you're gonna end up having to micromanage it and really checking on it But look this so your ad account isn't set up yet So whatever credit card you put it in a different in a different account. Yeah, I got a card I get a different credit card we put in there right real quick So we'll set that part up, but let me let's see if it still allows us to to to go through Okay, so all I'm gonna do is I'm gonna come back up here to the title And I'm gonna paste that title in and then I'm gonna come down here And let's click there goes all of our list So see that's why you got to always make sure you're in the right ad account. Okay, so These are all of our list. So which one do we want to Send it to all of them. I'll give a shit and see that's what I'm saying Right here the custom audience This is where we set up all the different emails, right? Remember this the excel spreadsheet When we go run the next ad because this was the first this one's video views When we go run the next ad ad number two We're gonna see that we're gonna create a custom audience and this is where you'll see it So right here we'll we'll create a custom audience of people. It's a minute and 21 second video We'll create a custom audience of people who watched 50% of it And so when you click this drop down when you go run ad number two You click that drop down and you'll see it right here People who watch you could title it. It'll be titled people who watch 50% of the first video And then boom, we're gonna we're gonna click on them and we're gonna read and we're gonna target them They're gonna see ad number two Perfect. I get you I get your theory. We're building an audience. We're building the audience We're building those we're we're piggybacking on those we're retargeting those who have watched the previous one And and that's why when it comes to basic advertising 101 A person or basic marketing 101 This applies for everything in general a person us humans psychologically We have to see some type of ad Seven to eight times is what the the the the the industry statistic is We have to see a message seven to eight times before we ever make a move That's why commercials are so powerful and a freaking Doritos commercial and the Doritos commercial plays every time every 10 minutes on a commercial break Like remember back in the days we would see Pepsi commercials all damn day It's like what were they doing? They were running. They were brainwashing us. We were seeing Pepsi commercials, bro 50 times a day on tv Like why because they were branding they were branding they were just freaking burning that into our brain It's the same thing with this. That's why we want to retarget those who keep watching our shit Because if you keep watching my stuff, that means I know you're interested you may not have shitted and got off the pot yet And what I mean by that is you may not have clicked You may not have opted in But I know you're watching my shit because facebook's telling me you are and I don't know you by name and number Like it's not giving me scott jones But facebook again, it's a custom audience facebook is is just like just like they allowed us to create audiences around all the emails They're going to also allow us to to create audiences of all those who viewed it Okay, and I just want to keep staying in front of them. You know what I mean? So And then and then people I go people There's people living or recently in this location People living in this location people recently people traveling So in your case, you're dealing with freaking landlords. You're dealing with people that are probably in and out Or or or maybe they just live in that area. Maybe maybe they're they're people who live in Temecula that have properties in Temecula and That's your ideal client Or your ideal client is someone that's on a jet and they're flying all over the damn world and they got property everywhere you know, so That's what we got to got to kind of, you know, determine or just make a guess on this one because You know, there's there's different there's different ones. Do we go, you know, people living or recently in this location You know, so I got 10 rentals now and none of them live in Temecula Yeah, see see none of them live in that area. That's good to know they live in orange county. They live in Ransom, Cucamonga. They live in San Diego When I got in San Diego, they live here in Marietta so But there are probably people you said live in Temecula and have property in Temecula for sure A lot of them are Chinese. Dude. That's sort of a lot of investment people to Chinese people They live in China Give me um Give me one second Okay Okay, so let's go with let's go people living in or recently in the location. Okay, perfect. What age? Oh, they're they got to be over. I mean anybody owns property. It's got to be over 30 years old Hey, Stephanie. This is David What's up? Are you the stuff that I spoke to before? What up? Yes, remember do you remember me? Yes You don't have the notes in there though. I thought you would have the notes that we spoke before Yes Awesome, awesome. We were we were scheduled for three. I'm actually on a call right now That's why it wasn't able to pick up but I noticed your voicemail came through We should be scheduled for three That's that's so weird. Yeah, because I scheduled 3 p.m. Pacific time Do you have another call at that time? That's that's so weird. That's so weird I'm on a very important call right now But I'm I'm in so what's the latest you could take a call and and I know There's supposedly a deadline tomorrow, but today Okay Give me okay. I'm in give me the give me the full price. What are you going to need? perfect perfect Enough said enough said what time can you call me in the morning? I'm in This is yeah, this is But I do need to make I I need to make a bank a bank trip today And that's what I'll do today And then and then if we can connect first thing in the morning or if you want to text me That's that's fine, too Perfect. Put me down and schedule that put me down Schedule that All right Steph. Thank you so much appreciate it Thanks. Bye-bye Kelly, I'm sorry, bro. That was an important call that I have three But they thought it was that too. No problem, brother. Don't worry about me Don't worry about that investing bro investing investing in my education investing in my business That's what that's all about investing in Facebook ads investing in in in online marketing That's what that was all about And and that's no Mickey Mouse shit, bro Like I'm going to be investing more than I've ever invested in in any type of online training ever in my life And I'm a little nervous about it. But why but true true track record that that my mentors have so it's like It's it's it's on and cracking just because it's a good nut, bro Like I'm give like it's a good investment like I'm investing a few thousand like, you know, so I understand. I I mean I completely I invest but it's all it's all on this shit. It's all on this shit It's all on Facebook ads. It's all on on this on what we're doing building a business online And that's super important, you know, you know, you know learn from you You're gonna learn exactly exactly exactly because you're my mentor. Exactly. So let's finish this up then. So what edge is good? Imagine everybody's probably over 30, right? I mean, yeah, I would say at least yeah, I would say over 30 even maybe over 40 Okay, I mean if you want to do over 40, but at the same time, you know, what here's what's crazy, too Is that we can almost leave this part blank because what facebook gonna what facebook facebook's gonna do Is there they're gonna give us the metrics on everything They're gonna let us know. Okay. Is it men who watched your shit or is it women? Is it is it 18 to 24 year olds who watched your shit or is it 50 to 75? Like facebook's gonna give us all that data. That's why this first ad is super important So we can get all that data find out who the hell the age group is find out who the gender is and find out How many thousand actually watched it? That's why it's worth it to spend the money on this one to to to really find that ideal audience, you know No, no problem, man. You're investing so I'm investing to get this going. So I would I would I would maybe I would maybe leave this part Maybe leave this part blank. Let's leave all this like even men and women because women Again, facebook's gonna let us know facebook You're right. Give us the data facebook will let us know in a few days. Hey, man 90 of everyone who watched the damn video were men And that's good data for ad number two But you're right because I was just saying and women may watch and say man, I'm tired of my husband dealing with this shit Yeah, yeah, facebook will give us that data. So facebook's gonna give us that data So let's leave all this part blank and let's not even let's not even put in let's not even put any type of criteria Or or anything like that. Okay, and then what I do is I exclude people who already like your page Like we don't need to target any of those people the people that like your page because chances are Majority of the people who like your page even though you have a few thousand the majority of them Probably are not investors. They're in fact, you know what? I'm willing to bet that the majority of them are not investors because I helped you run that ad And I wasn't targeting investors so But at the same time we could target them if we want we could target them and that would be done right here So if we went people who like your page So we want to we want to we want to also target people who like your page But again, I it's a fake audience. So it's a fake audience. So So it's not that it's a fake audience. It's just they're just people who who are not investors So why would I even target them? Yeah, no, I agree. Yeah, I'm gonna exclude them I'm gonna exclude them and then so what I can do is the custom audiences. Which ones do we want to hit? Well, let's hit All of them Why not? Okay. So there's 4117. There's 1500 Irvine Because the reason why I would just question it because if they're all in If if they're all in the same like for example sd Irvine um Well, that's what we loaded at 63 20, but we don't really know how many matches Uh, yeah, and we're and we're targeting and we're targeting the the us, right? Yes Yeah, so so if I target all these people on these lists and then also target the us That's perfect right there. No, are we just going to do this county or how do you do? Well, that's what I'm saying. I would I if these all lists were in the same county Then down here, I would target that county also I'd put that name in that in there as well to Mecla Or orange county, but we got a list in here that are sd So there you go So so best to tell you the truth would be to run them separately To to run to run one for just orange county and then those lists Are in there for orange county? I wouldn't put sd in here unless unless I was running it to the entire country So if this united states is going to stick Then we could put in all these different random ones because they're random and they're sd Irvine orange county like They're Chinese emails You know, so it's like disease all these people All live orange county San Diego and Riverside county So then if anything Let's not target the united states. Let's target that area Yeah, southern california. Let's target southern or or let's just target California or I could type in orange county. I could type in san diego. I could type in Irvine and Riverside. Yeah, do that. That's perfect If you can do that, yeah Riverside county Riverside county Orange county Orange county You said I don't have any patience brother. Let's go big or go home, right? San Diego county. Yep And uh, Los Angeles county Who knows man? I might get a big fish South San Diego, San Diego Yeah, yeah, San Diego Okay, okay, so Let me go um Yeah, and uh, Los Angeles And Los Angeles. Yeah, why not dude? I gotta get that mask off my face so Los Angeles Okay, and then we'll go I'll go the max I'll go 50 miles Perfect. Perfect. So then that's that Marietta, are we in there with marietta? I see the circles down here below. You see the two circles Says fontana down put your cursor down on the map. Yeah I don't see marietta being circled. I saw that you did the counties Okay, now they're overlapping. Okay. Yeah, so they're overlapping a little bit that but that's fine Okay, that's fine So that's that okay, and then let's go age. What do we say on age 30 or 40? 40 Because I don't think there's anybody actually know what no we're gonna leave it. Let's leave it Let's leave that let's leave that Let's leave the detail targeting and then that's that and then We'll go we'll go manual placements. Sometimes it will go automatic, but manual here's automatic automatic placement is when All of these boxes are checked. So we're telling facebook remember over here on the left. You got the campaign This ad account won't be here next time. It's only here for right now But you'll have you have campaign and you have ad set and then you have ad So we're in the placements and how much time you got you got what five more minutes I got as much as time is gone. I don't have to leave. What time is it? It's 220. Oh, no. No, I don't have to leave Just 330. Okay. We'll be done in 10 minutes. Yeah. So here's the thing. We're now in placements So when you go automatic placement, this is automatic placement automatic placement is all the box checked You're gonna you're telling facebook you want that ad to run on every platform that they got they got messenger They got instagram. They got audience network audience network is a bunch of outside websites where people where facebook Puts the ad on like a random website whenever people are on some random website. They'll see your ad What I normally do is I I normally go at go manual placements So I don't leave it on automatic automatic. All those boxes are checked When I go manual, I normally nine out of nine out of ten times I go manual because I don't want to run it on these other platforms I don't want to run it together on these other platforms testing or not testing But when we go run the next ad we can maybe run it on just instagram Right here. It's going to be just I don't want people and I don't want to be running ads to people's messenger And I don't want it on any other random website. I want this ad on facebook Okay, and it's going to allow my ten dollars a day to go further. Okay, right? So i'm not spreading myself too thin Yeah, so that's what I normally do manual placements. I'll uncheck those. I'll leave it on facebook And then scroll down all these check boxes. That's facebook. That's where facebook is going to put the ad so um I'll just leave all those checked and then down here. I can choose to target People who have an iphone people who have an android, you know, so that really doesn't matter. I just target all mobile and then and then Scroll down scroll down and then here comes the budget So I leave it on the through play through play is just facebook is saying, hey, we're gonna We'll charge you every time someone watches it for 15 seconds Okay, and and we're talking freaking a few cents man. We're not talking dollars, you know So down scroll down and then what I do is I go you got daily budget and then you got lifetime budget It works out to be the same amount of money as far as budget when we go either one But what I do is I go lifetime So rather than rather than ten dollars a day For let's say how many days you want to run it for Whatever you think I mean you're the expert. This is you. How long would you run it? I would say five days to see what happens Seven days. No, it's not to see what happens is to get people to watch it bottom line Like that's what's gonna happen It just it just comes down to do you want a thousand people to watch it or do you want five thousand people to watch it You know, so that's all it comes down to it comes down to the days it comes in our budget So, so if you did seventy dollars for five days when more people see it If you did if you did seventy dollars for five days Yeah, well, that's how much is that per day? That's freaking If you did if you did if you did ten dollars a day for seven days There's your seventy bucks right there. Let's just do that then that makes it easier Yeah, so so here's what I do. So rather than going daily at ten bucks a day for seven days, I go lifetime budget Seventy dollars and I'll just set the calendar for seventy day for seven days So today's the 19th. We're gonna start this What I always do is always start at the next day at 6 a.m Because facebook needs to review it facebook is gonna put it in a review status And sometimes it could take a few minutes. Sometimes it could take a few hours for them to approve it So just to make sure my budget stays on point I want it to start and end at a certain time so that 70 bucks is really 70 bucks like I don't want to set it for like right now. It's 2 19 22 22 23 p.m I don't want to set it for tonight on 2 19 for 3 p.m Because facebook's probably not going to approve it until 7 p.m tonight Okay, you know what I mean? So I'll always stretch it out. I'll give facebook plenty of time to review it I'll give them plenty of time to approve it and that should be until the next day So I'm giving them plenty of time. So I'll have that lot that ad go live At 6 a.m. And then down here all I'm going to do is I'm going to go from the 20th to the 27th And I'm going to change the time over here as well. So that's an even 70 bucks And I'll go 6 a.m And that's that so there's my 70 bucks. There's my lifetime budget run ads all the time invalid targeting specific targeting specs is not valid because Okay, so it's just the it's a custom audience is invalid data fulfilled So not all the data remember how some of the some of the lists didn't have the number one in it Oh No, we never uploaded those we didn't upload those. I don't know. I got I got them I got them all redone with the one on it, but let's see if we can still continue If anything, it's just it's a filled within the within the custom audience that isn't filled out But let's see if we can still proceed So now we're on the third and final step of the of the ad setup Okay, so now we're over here And then we got this one make sure it's coming from your page and then here's okay So here's what what you what your if you did run an ad before Here's how he did it he created ad right here And then he simply came over here And he clicked on ad video and he pulled it from your computer Right, he uploaded it like right here and then you upload it from your duck from your files and boom There goes the video right. Yeah The the reason why I don't do it that way as I as I said earlier is because the moment those seven days are up That ad is off It's not not not only that it's off. It's literally off the wire. It's off the internet. It's off facebook It's nowhere to be found ever again What I'd rather do is I'd rather put it on the page first And then come over here and use existing post This way when when the ad does shut off in seven days at least it's still on my page Oh, I totally agree. Yeah, you never know who the hell's coming to my page in two months I want them to see this shit too. I paid for it. I want them to see that video at 5500 views No, I totally agree with you. Yeah, he didn't do that, but he doesn't he so Here's what we do now use existing post. We're gonna select post And it's gonna be videos. Um, let's go publish post And it will be one of these videos down here. So we scroll down scroll down scroll down Where is that video? So if we don't see the video, let's see if we can just simply come over here And we click on the video And let's see if these numbers right here Will allow us to pull it So if I take those numbers and I and I um paste it in right there Okay, so why is that ads post all post types? Why is that ad or that video not showing up? Let's see Okay, so let's see where that damn video is at Do you see it right here? Okay, actually it's it's this one right here. It's this one. Yeah Okay, so september 9th. Let's see if this is september 9th This is five months ago september october november december january fair perfect. That's the one So why choose archer management group? It's this one right here. Why choose archer management group management group perfect. So it's right there Okay, so we click on that. Okay Let's let this shit populate real quick See, that's the thing. See how you fixed How there was a problem and you knew how to to fix it Yes, that's the thing that youtube videos and and how a cartridge videos don't teach you is They show you How to do it in an endless thing how it works so perfectly, but in reality none of this shit looks perfect. You got to know how to How you're doing is what I meant, you know how to okay, it's not working here. Let's go here and figure it out After youtube and sit on t2 Let me see if I can give me one second. Let me let me see if I can put this Number right there. Okay, so this is the number I need So let me paste this so sometimes when you can't see it there and it doesn't pull there It's the number Let's see if it pulls right here. No, I'm glad this is happening right now because And it's on tape. I would never even know how to be going. What did you do? Perfect. There it is there. So now so so sometimes if you click on use existing post and you click on The get the post Sometimes it might not might not pull. So then what you got to do is you got to you got to check the number This number up here So if you click on the video so it was I clicked on videos to the left I clicked on the actual video to open it up And then these numbers up here is what I wanted to search for and that's what I did So I searched it told me that those were the wrong numbers. It gave me the correct numbers I put I put these numbers in I put these numbers in and it pulled it okay, so That is it right there. And so One thing we also want to do is you always want to make sure that Before you put it there like let me let me let me let me delete this real quick. Um Let's go with um Because what I want to do real quick is I want to just make sure that this is all the info So we click on edit video I want to make sure that this is exactly because once I set it up once once we once we finalize this ad over here We can't change the text anymore So whatever text right here, we got to look at the text real quick and make sure so when you put it on the page first Just always make sure that that text is exactly what the ad this is the ad when you post it on the business page This is the ad so the text The video obviously, but most importantly the text most importantly, you know the text make sure it's it's it's What we want it to say So why choose archer management group new video alert check out our check out archer management groups latest video Let us know How we can help you with your property management needs call us at see rather than call us at What I would say is I would say click learn more Click learn more click learn more But we're Yes, it's not it's not it's not it's not the it's not the traffic or conversions But at least it's there. So when that ad is shut off people come to our business page in five months There's that learn more button to learn more button stays Okay, and so I want to link at least to have it just to have it. I want to link my link there Okay, so this is copy. So I'm going to come back over here. So I just want to make sure that Where'd it go? Let's I want to make sure that this is is exactly accurate because this again this ad this post is going to live forever I want to I totally agree 100 So click learn more for for what click learn more for your free download Yeah, click learn more for your free download on download On how to turn your property or your free download on how to keep your property rented and turn your home into a cash flow asset perfect so Click learn more for your free download How to keep your property rented and turn your home into a into a cash flow asset Okay, perfect. So then Let's save and then also we can even we can also choose a different thumbnail. So if that wasn't the thumbnail we wanted We can go with a different thumbnail. What do you mean by thumbnail? Is that the image? This is the first image that they see Okay Oh, okay. That's my thumbnail So I can just go through it and and see if there's a look this one's a colon That one that one's a colon Okay, so if I if I hit so that's the thumbnail. So if I hit save And then I come back. So now so I'm glad I did all of that Before I I confirm the ad Right. Does that make sense? Oh, yeah. Oh, absolutely, man. Okay. So if I click on videos now It might not have updated just yet on this on this thumbnail, but it for sure we changed it for sure So if we hit if we just give it a few minutes It'll it should I should update with that new thumbnail, but not that that's important, but No, I think it I think it'll update. It'll update for sure I think it's important. So here's what we're gonna do. So now Now we add a button Why right? We're gonna go with the learn more or you can go download you can go download learn more Is is statistically proven through facebook to get more engagement to get clicked on the most so out of all of these cat All of these call to actions watch more send. What's up message sign up book now Learn more is supposedly the most clicked on Okay, but you have you have download. I mean that one that could be good too a lot of people use download But it's up to you I'll learn more. Let's go learn more and then we're gonna paste in We're gonna paste in our link To the page And again, this ad is not to get people to click But at least for future purposes that learn more button will always live on the post Yeah, who knows you never know and you never know someone that views it might end up clicking on it as well And that take now take them straight to the page. So there it is right there Um send facebook or send notification to facebook. So no notification has been sent to the facebook account So you should get a notification on your phone right now Um, and then I'm gonna scroll through scroll through I'm gonna hit confirm and that's it man So to put a credit card in And this is this is where you'll put your credit card in all right. You need it So yeah, grab it. What I'll do is I'll just I'll just hide this part. Let me um Turn the video off Go ahead and um, actually, you know, yeah, because that's all that's all we need for the video that that was all Um, then once you put it in and then you can turn the video back on Yeah, no, it's all good. All right youtube fam. See you guys later