 With that note, ladies and gentlemen, now it's time to welcome the next speaker. But quickly before I get into the next speaker is a journey of what he holds and what he brings to the Indian consumers. 2021 marks the 25th anniversary since Hyundai entered India and literally drove itself into the hearts of many Indian consumers. Delivering this special address, we have a very special gentleman who's always like a spark when it comes to reimagining future for our country. Mr. Tarun Garg, Director of Sales, Marketing and Service India, Hyundai, taking us through the long journey from the first car, the Hyundai Centro, the latest best-selling SUV, Hyundai Quetta. From a hatchback to a sedan SUV, he is here to give us all the answers. Hyundai has that over the last 25 years. Hi Tarun, good afternoon to you and welcome to the pit CMO Summit. Very nice talking to you and thank you for having me here. Very, very delighted to have you here. Thank you so much for joining us. There is so much that I want to first start with questioning you but I will wait to hear from you and it's lovely seeing you virtually after a really long time and let's hear from you first. What is that we're celebrating Hyundai 25 years in India and what more in terms of plan of future that you have in mind that you can share to all our viewers and after which we'll take on the Q&A. Yeah, it has been an incredible journey and I request Sagar to have my presentation on the screen. So, can we have the presentation Sagar? So, ladies and gentlemen, this is about Hyundai Motor India's 25 years in India and can we have the next slide? So, we started in 1996 when the groundbreaking ceremony happened and the factory construction started and more importantly, India was the first global venture. So, you can understand that it has been very, very special for us and we set up our manufacturing facility in Sri Leprembur in Chennai and of course now we are into the 25th year and we have the next slide please. So, you will remember that Sandro was India's most loved car, you know, the tall boy Sandro and we introduced it in September 98 and in 16 years, Sandro was there. We sold 1.86 million units domestic plus export. It was hugely successful and along the center, of course, came Sandro Khan and you remember that time when Sandro Khan was making his way to Super Sardam in Bollywood. So, Hyundai Sardam in India coincided with Sardar Khan Sardam in India as well. So, until date, you know, he continues to be our band ambassador. So, we have had some 25 years which we can look very fondly to. Yeah, can we have to go to the next slide please? So, this is the next slide shows this calling plant. We have two integrated plants in fact spanning 536 acres, you know, in Chennai. So, we have of course passenger vehicles as well as power trains and you know, and we have been producing vehicles and we can go to the next slide where you'll be surprised to know that we are working 294 days a year, 294 days a year, 3 shifts and 6 days a week. So, I think that is the level of precision and that is the level of responsive manufacturing we have. Obviously, it requires precision process monitoring and of course, IT-labeled relative maintenance is because we cannot afford any lapses out there. We have 5000 plus quality checks and of course 900 plus full-course systems. So, we are basically manufacturing precision, quality accuracy and flexibility to meet demand. I think that has been the mantra as well. Next slide please. Of course, it's all about automation. We have a 650 plus fourth generation robots and a 14000 plus workforce. More importantly, along with the robots when it comes to technology, we also have flexibility. I think that is very, very important and in the last 25 years of rich experience, we are moving towards self-reliance, 100% self-reliance. We are very motivated by Prime Minister's mantra of Arjun Irvar Bharat. Of course, energetic millenial mines will drive our precision and we have 50 plus data scientists on the shop floor. I think that is very important because we are really using data to make sure that we are able to improve efficiencies and all in all we can say that humans, machine processes work in perfect harmony at the Hindi plant. Next slide please. Of course, environment is extremely important and we are very pleased that it's a very environment-friendly manufacturing facility. We have a strong commitment to care for employees as well as environment. So we have a regenerative thermal oxidizer. We have rainwater for harvesting. We have a storage capacity of over 335,000 kiloditers and we have a reserve for 112 days and of course, 40 acres of green belt with over 20,000 trees and of course, recycled water for landscaping. Next slide please. Of course, manufacturing road map is all about the future ready. So we take care of its integration of intelligence, digital and analytics and if I take you along the journey, 2012, we had this comprehensive ERP where we had this SAP and the global quality management systems. 2016, we were the digital factory with assembly, digital simulation, line monitoring systems and of course, 2030 is only nine years away and we have industry 4.0 manufacturing with artificial intelligence and digital learning. Next slide please. So market commitment has to be very, very strong and we are committed to creating sustainable production service customers to enrich their mobility experience. So we have an investment of $4 billion plus, 27 products, 27 models, 8.6 million customers and of course, we give employment to 250,000 direct and in-dike manpower. I think that is extremely important. So basically sustainable business expansion in line with our global vision for together for a better future. Of course, we are India's number one passenger car exporter and make in India is our mantra. I think that is extremely, extremely close to our heart. Next slide please. So if we see the historical sales, domestic and exports, you would see that we have had a very strong sustainable market share. More importantly, we have really managed, in fact, last year was our 24th year and I'm very proud to say that we had the highest ever market share since inception in 2020. So we had a market share of 17% in 2020. That means actually we are young, we are strong and of course we are waiting to go. We have also been the largest exporter since inception. So we have really been able to have a balance between domestic and export because I believe that is very important to showcase to the world the strength of Indian manufacturing. So I think that is extremely, extremely important. We can now come to the next slide. This talks about of course our strength across segments and as I said earlier, we started with the entry compact and then we have moved and the important thing about Hyundai has been our ability to spot the customer trends, you know, whether it was through the i10 or whether it was through the i20, then 2000 through the Krita when they saw a climate emerging for the more than four meter SUV and of course very proud to say that in 2020, Hyundai became the India's number one, you know, the leader in the SUV segment. So it's a very prestigious segment and they're holding a market share of 26% and the share of SUV segment in the industry has moved to now 33%. So it is the most prestigious segment and we have four models, the Krita, the Venue, the Tucson and the Santa Fe holding our sport in the SUV segment and of course we have now announced the launch of the Alcazar 7 seater SUV with a global the next slide please. So the strength of Hyundai of course lies in a wide range of options that we give to the customers whether it is of course about the body type compact sedan SUVs or the powertrains we are offering five automatic options to the customers whether it is IMT, AMT, CVT, AT or DCT, then we are having the petrol BS6, diesel BS6, CNG BS6, turbo BS6 and of course the Kona electric. So the whole idea is that we want to be in the consideration set of each and every person requiring a four wheel mobility in India. I think that is extremely important for us. We believe that customer is the team and our job as an OEM is to offer him options and then he can decide as far as driving habits, as far as needs, what is the option he's looking for. Next slide please. Of course what is very important is the market acknowledgement. So we have the most modern product lineup, best customer service very important, JD power number one in CSI in 17, 18 and 19. Of course we were number one in SSI as well in 19. We have had some manufacturing excellence awards MC in 17 and 18 and of course our endeavor has always been to be the most beloved and trusted brand in the Indian market. Next slide please. We are of course a brand with a cause. I think we are very proud of that and we are working with the government of India in a more humble way on various aspects. If I talk about education, we have been supporting industrial training, car donations, tuition centers. If I talk about community development, water camp and drinking auto systems, bond rejuvenation, dream village project, art and culture, happy move, skill development, women empowerment in terms of health, blood donation campaigns, of course CPRs. We can move to the next slide. We are looking at roads to the stand that India has a notorious reputation of having the most fatalities in the world. So we are working closely with the government to have CCTV surveillance, traffic marshals, awareness camps, be the better guy campaigns, 120 unistreat like maintenance, emergency response teams, quiz on road safeties, three plantations in terms of environment protection, of course corporate social activities, small contact program, others disaster relief. So a lot of activities basically, we strongly believe in brand with a cause. I think that is the mantra we believe in. We can go to the next slide. Of course, COVID, we understood that COVID was a pandemic, which required all of us to come together. So we worked very closely, not only with the central government by giving a contribution to the PM relief fund of 7 crore rupees, but also to the Tamil Nadu CM relief fund of 5 crore rupees. Also, we have worked with various states in terms of reply mask, hand sanitizers, PPE case, dry ration case, whether it was Maharashtra, Haryana, Delhi and Tamil Nadu. The whole idea was to really work with communities and make sure that we come out of this pandemic as soon as possible. We can now come to the next slide. Of course, continuing on the brand with a cause, we understand that we need to invest continuously in technology and invest into the future. So we are working with IIT Delhi, handing over a corner to them. Then we are also working in Rajasthan. We have a satellite clinic in Rajasthan. In terms of road safety, we are going to the resident welfare associations. We have, of course, the Saksham Employee Generation. We have a Shikshaag in terms of education tab distribution. So the various activities, basically to work very closely, but it can help them to really grow and they will come out of this crisis situation. The whole idea is giving back to society, community development, healthcare, environment and road safety. We can come to the next slide. This is about the future direction. So the future direction is on two basic pillars, technology and business. When we talk about technology, we are talking about mobility, whether it is sharing, hailing and subscription. Electric vehicles, affordable electric vehicles will sell. In fact, that is a very, very important part of our strategy going forward. Connected cars, it is data analytics, whether it is membership, whether it is online sales, autonomous cars, self-driven cars and artificial intelligence. So basically about meta, mobility, electric, connected and autonomous. When I talk about business, it is about the operation and the mindset, whether it is flexibility, agility and adaptability. Then about customer experience, personalized, unique and differentiated. The strategic business management, insightful, informed and data driven and of course the corporate responsibility in terms of being participative and inclusive. I think these are the core values on which we want to move ahead. Next slide please. Of course, digital excellence has become very, very important and we are very proud to say that we had introduced a click to buy which was India's first and only end to end online car purchase. In fact, we had piloted it even before the COVID has struck and we understand that the customers are changing and 75% of the buyers are using internet to research before buying a car and of course 90% of the autonomous cars in India are digitally influenced. So this click to buy not only helps the customer in the discovery phase but also helps him in the consideration phase and as well in the purchase phase. The entire journey it can take care of whether it is, you know, he wants to check the models, the 3D configurator, he wants to select the dealer, the dealer's Google ratings, he wants to see the finance options, he wants to have an online sales consultant, video conferencing, online car financing and of course ending with a dose of car delivery. So we had a good response, more than 8 million plus website visitors, 16,000 plus inquiries and 4,000. So it's a one-stop platform for convenient and seamless digital retail journey. We can go to the next slide. Next slide talks about our, you know, online service because we need online service to give an end to customer experience. So whether it is service reservation, whether it is repair order opening, whether it is pickup and whether it is in repair update, whether it is vehicle delivery, whether it is service feedback. The whole idea is to have an integrated end to end online service platform. So I think that is what our endeavor is to give the customer a holistic experience digitally. We can now move to the next slide. So connected cars have been a forte of India. You know, we started this with venue in May 19. We moved to the Elantra, the Creta, the Varna, the Q-Song and of course the all-new i20 and the features are continuously increasing. You know, when we had introduced the venue, there were 39 features and in the all-new i20, there are 50 features. So far we have sold more than 100,000 plus vehicles. The whole idea is we have made a very strong foundation in connectivity space because we understand that the customers in India, you know, whether it is in terms of internet or mobile usage, they have been very looking for connectivity. We believe that, you know, their home is their first space, the office is the second space and the car is the third space and more so post-coceive that customers are really wanting to stay connected even when they're in the car and we want to do that. We want to really integrate technology and we want to do that advancement in technology through voice recognition, IoT and AI. So that has been the mantra and you will see more and more connected cars from Hyundai going forward as well. Next slide please. This slide is very, very close to my heart because as with that it is not only about selling the car or selling the car but it's about really customer engagement through mobility and lifestyle convenience and that is where the Hyundai mobility member comes in. So we are really trying to condense customer value, basically adding new partner and new offers, providing personalized offers benefit to the customers. So 285,000 plus customers have already registered for these offers. We have our partner brands ranging from Mobis, Drivo, Ghana, Chaio, Zyatra, VLCC. So not only are we looking at the in-car benefits but we're also looking at lifestyle experiences. We're also looking at mobility. So the whole idea is to give the customer a personalized, delightful and unmatched customer experience. We can now move to the next slide. This is about Hyundai's 25 years in India and like I said, it has been a great journey and we feel that at 25 we are young, we are strongest and of course we are full of optimism. We are looking at this future with a lot of faith. We have a strong belief in Atma Dehwag Bharat and we have strong plans of investments in India and we'd like to really make sure that we are in a customer-centric organization to continuously set new benchmarks in terms of customer experience. So thank you for hearing me out and I'll be happy to take any questions. Thank you. Thank you Tarun. That was very delightful and indeed you know what the best part I like is the last slide you said, we are 25 but we're very young and that's the kind of mindset that the youth of our country also has about Hyundai because the vehicles that you launch are all youth driven for people who are 40 but feel at 30 or 20, people at 60 feel at 30 and 40 and that's a mindset from when you to you know all your cars have got so much more about it and the Kretta, oh my god that car can be an eye catcher among the bunch of ladies as well. That's the kind of car Kretta is standing alone and the back taillight is the top of the town when it's launched initially in the auto export 2020. I was there and I saw the car that was just so amazing but I'm going to talk about the electric Arcona. Now we are all talking about the futuristic India talking about is India ready for electric vehicles or not? I'm sure you've got this question many times but I just wanted to reiterate your thought on this. What is your take about Hyundai playing a big role in electric segment and is India ready with infrastructure? That's a very important question and let me answer it you know in 2019 when we introduced the Kona it was India's first you know SUV electric range of 450 plus kilometers so the whole idea is somebody has to take the lead that is what I just believed in you know you cannot wait for the charging infrastructure to be ready and then say okay I'm going to launch so it's about the chicken and extroities so we thought that we should take the lead that is where the Kona came in and it has received some great response from the customers so to answer the second part of you know I think the movement towards cleaner mobility has begun and as far as Hyundai is concerned we have a very strong parent you know you would have seen that we have launched the ironic brand you know basically we'll be launching more and more electric cars or MD has gone on on record to say that we are looking at producing electric cars for more and more mass customers so probably in two to three years time you'll see more electric cars from Hyundai in the mass mobility space as well because we feel that yes both activities have to happen properly the infrastructure because of the battery coming down the products to be launched so everything has to work in sync and of course we are really working very closely with the government of India to really make sure that India's mass towards cleaner mobility you know is there not only in terms of electric cars but you saw that even BS6 you know we have one company which which not only you know made sure that it happened in petrol but also in diesel also in turbo cng so we are also studying the hydrogen fuel cell because this year's budget talked about the mission hydrogen so we are very excited as you know that we have an FCEV you know NEXO in Korea and US so I think there are a lot of options and we are really looking at cleaner mobility with a lot of optimism and we will be ready you know you know in your course absolutely and I can see that you know Hyundai is always ready a step ahead for the consumers for example first thing is congratulations to you on the the fact that i20 the new i20 gets to be the Indian car of the year and that is a big news in the segment of the car that you got together but my question talks about existence in Indian market the last 25 years and where is Hyundai looking in the next 10 years this is very good you know like I said and I mean it when I say that we are young because I also mentioned a very important data point you know all of us normally see a a curve you know a curve a growth curve and then a saturation curve and and maybe a decline but that last year we had the highest ever market share you know in a very very competitive environment shows that our our passion for growth and our passion for you know doing even better stays very well in fact we have launched 10 products in the last 24 months so COVID or no COVID I think we believe very strongly that it is all about engaging the customers with new products new technologies and really not sitting back on the loaders in fact of my request to all the customers is please demand from us so that we can really raise benchmarks because our endeavor is that when the customer demands all of us start on our toes and then we have to do better you asked about the next 10 years like I said we are really looking at a lot of optimism about electric vehicles autonomous vehicles connected cars so the future we understand is there also a parent company HMC we are you know we are really investing a lot into the future and and yes you will continue to hear from Vinday we have just announced the launch of Alcazar the 7-seater SUV so and that's hold your breath I'm sure you're going to love that car. Yes I've seen the outline of the car the car looks very very very appealing and I'm sure it's going to be fitting in this business that everybody is wanting to have option and I think that's exactly where this car is being segmented to be placed and I think it's going to be a big catch for a lot of Indian consumers I have one tricky question that I'm going to ask you and then probably I'll let you go off so many variants of Vinday vehicles so many types from hatchback to sedan to MUB which is your personal favorite Tarun you have to give me an open answer you cannot be diplomatic here. My personal favorite is the i20 IMT I mean it is a fabulous car beautiful design and you know it is something which I believe is going to change the way Indians have been driving cars because if you see in India people you know generally have been driving manual cars probably automatic is about 20 to 25 percent and that is where the new technology of IMT has kicked in where a customer can still have the control over the over the you know the gears but he's free his one leg is free and and in terms of i20 whether it is the mobility whether it is the flexibility whether it is the design whether it is the features I think it is a sexy looking car and really love I love that car and you know I saw my favorite is the i20 IMT. I totally connect with you it's a brand new segment a brand new car and something that is an eye catcher thank you so much Tarun for joining us here it was delightful talking to you and I can't wait to see person and talk to you more about your brand new 7 seater because that's another eye catcher that Indian consumers are eagerly waiting for so thank you for joining us here and I wish you great luck in the coming future and the new session as well and all the best to you thank you thank you thank you a pleasure thank you so much