 let's say hypothetically you were giving a webinar and the topic was you know kind of dry but you wanted to keep the engagement up right from the beginning so you're asking what would I do hypothetically well hypothetically I'd engage them before they even attend interesting tell me more well I'd send out a poll or a survey so I could check that my materials in exactly the right zone and that I'm serving their needs hmm curious and then when I'm putting my webinar content together I'd build in a Q&A session early on but I'd have answers ready to go just in case questions didn't come in you'd give answers to your own questions well I'd use answers that have been given in the past and I'd let them know that intriguing and then well I'd send them out questions that they could ask themselves to increase their level of anticipation okay questions such as have you ever thought about how much time and money you could save if you used our cloud-based solution that's right perfect what about case studies as long as they're relevant that they outline what the challenge was how it was overcome and what the learning is that's being shared naturally that one's a kicker actually they'll think you rock really then early on in the webinar I'd ask them to type into their chat box their first name the city they're in and what the weather's like or if I was trying to inspire them I'd say type in the name of someone who's inspired you at some stage in your life and then I'd use language that was really engaging such as we and us and our instead of I me and my all the time I hate that I mean I know I mean pucker we do don't we we do yes and when I'm talking about issues that they might have I wouldn't just talk about the organisational level I talk about issues that they might have at their job level as well cool yeah that'll really shoot their lights out and after the webinar's over well just a simple concise email with your key points any references you use links to websites or youtube videos so how does that sound hypothetically good hypothetically good