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Social Media Day with OC Register Editor

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Uploaded on Jun 29, 2011

To celebrate Mashable's 2nd annual Social Media Day celebration, the Orange County Register hosted one of the world's largest gathering with more than 400 people on June 30, 2011.

Ken Brusic, the editor of the Orange County Register, talks about how social media is shaping our world and how his team at the venerable news organization is utilizing new media tools to listen, engage and cultivate community in Orange County and beyond.

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