 Okay, we're here at Intel's Forecast 2012. I'm John Furrier with SiliconANGLE.com and Chris is joining us. Chris is known in the community and the cloud as the man, the myth, the legend. Now out on your own, on you with your own firm, research firm. Congratulations. Thank you. And I recently launched this research firm by the name Rashid Autra Search. What I've been doing the role of an analyst for a long time, but I was doing as an independent. I thought I'll give a structure to it and so that I can scale up. The current generation of analysts firms are either on the conservative side where they sort of drag down the IT or the so-called new generation of analysts firms, what they do is they talk about newer technologies and other things without really understanding how IT can seamlessly move from the existing technology to the new one. So their push sort of causes disruption. I'm positioning myself as someone who understands technology as well as business world so that I can help organization move to newer technologies without any disruption. Yeah, and we've been seeing this with the cloud business we were commenting last night and we're seeing it today here at the Cloud Expo where, you know, clouds evolving from, you know, hyped up, cloud washing to, oh my God, what's the reality? You got hybrid, private, public, platform as a service, infrastructure as a service. You have all this massive change driven by a market that's just growing very rapidly in terms of, you know, demand in terms of this demand for disruption. We're just not seeing a lot of it in cloud, we're seeing different approaches. So there's a diverse set of benefits that are coming but there's no real one benefit to a buyer. And then you've got things like big data which is an obvious winner. Exploding and changing the world. So you have all these dimensions, it's perfect storm. So one, tell us what your feeling is around this perfect storm around what's happening in the marketplace and what do you see right now in this world today as the key elements of the cloud world and how that's changing? Right now I am still seeing cloud washing going on. It's been pushed by all sorts of vendors with all sorts of vested interests but that is causing some level of uncertainty but I think end customers are becoming more and more smarter than what they were probably a year back when the flood unleashed by these traditional vendors sort of like confused them completely. Now they understand, also one of the mistakes some of the cloud vendors did in the initial stages is they talked about only the economics but for me the biggest advantage of cloud for any organization of any size is agility. So if they had focused on agility from the beginning probably they could have sent a very good story and we could have avoided a lot of confusion that happened in the past and people are understanding the value, people are understanding that IT department has a role but they are not the face of the organization. They understand that business users are the face of the organization and they want to empower those users directly without getting them dragged into too much time-basting time-consuming processes like getting their requirements ready and stuff like that. So I think cloud is helping them do that and they are jumping into it. The infrastructure as a service has sort of matured giving a paving way to both public and private cloud. People see private cloud as a first step towards their future large scale adoption. The extension of their data center. It's all it is. They optimize, it's a very highly optimized use of data center but they see that this is the first stepping stone for the future use of public cloud. And what about hybrid? What are you seeing happening with hybrid? Yeah, so like I was kind of like okay since the extension of the data center is private the next step is play out in the public. That's what I'm saying. They are seeing private cloud as a first step. So the hybrid cloud is going to help them move some of the non-critical workloads to public clouds now. But eventually in the future I think I expect most of the workloads. There will still be some workloads which will stay inside the data center because of regulatory concerns and few other issues. But most of the workloads will move to public cloud services in the future. I think the word agile you mentioned is really a great way to think at the highest level of abstraction. If people can think about agile that will define essentially how and what kind of cloud and how their environment is because they can match agile to the business. Exactly. So with that in mind I want to bring up something that's been a key driver of the past two years mainly this past 12 months in particular is the role of big data. So we saw Hadoop become in and the open source community grow very rapidly. Now you can't go to Hadoop World or Hadoop Summit without this complete sell out. Big data value promises is pretty obvious. You use data to answer your business. But there's emphasis around real time and business analytics which is interesting because it's not like a tech conversation. That's a business conversation. So since you're firm specializing in that conversion between business and apps and tech what's your angle on big data? My angle of big data is important. Now there's a thinking going on that big data is for only a new group of organizations that's going to change. Almost every single organization in this world is going to rely on big data. And there is an interesting idea I have been putting forward regarding big data. People are focusing on storage. People are focusing on processing technologies like Hadoop analytics. But there are other things which are very important which organizations should start looking at. One thing I'm pushing is data quality. They do understand data quality from the traditional data warehouse in days. But when you go to big data data quality is going to be really, really critical. And that is one thing they need to focus. And another thing I have been pushing on big data is data obesity problem. I call it data obesity problem. The thing is storage is cheap. Getting data into the organization or into your IT is much cheaper. But processing it is expensive. So if you indiscriminately collect all data without really cutting down on the fat, soon you will face what I call as data obesity problem which is not only expensive, it also causes government- You might want to add in a term that we've been kicking around called data exhaust. So it can be dirty or you can clean it up and data exhaust is essentially random data that was never captured before. That you can now capture with low-cost batch systems like Hadoop. So the data problem is interesting. So how are you seeing how companies can leverage data? Because now companies like Cloud Era which is the big data company, the leader in Hadoop, they actually have the word cloud in their name Cloud Era. So big data in cloud go hand in glove. How do you see that fitting into the cloud architectures? Cloud offers a much easier, one of the biggest advantage of cloud with big data is the elasticity. And so that sort of makes, takes a lot of pain points away from organizations. And it's a perfect match in my opinion. And but people right now are more focused on issues like storing data in the cloud analytics and stuff like that. But we need to think beyond that. I've been pushing platform as a service vendors to look beyond what they are doing now. Today's platform as a service is sort of more focused for scaling the users. But these services are not ready to face the needs of scaling the data. Let's talk about past platform as a service because I've been on record saying platform as a service is a race to zero if you do not understand the differentiation of the value because most of the old and past were hosters and they're in there and they understand the commodity game. Not a lot of winners in that business but the benefit of past is to have that agility. And so there's in the piece, the smart money's moving into that differentiation where hey, I'll go low cost hardware, commodity hardware and gear, but I'm going to use things like big data and software as a differentiator. Can you comment on that dynamic because that's where the action is? Yeah, definitely. That's going to be the infrastructure is commoditized. Money is to be made at the higher values. And when you look at higher values even platform as a service space is getting commoditized because of open source projects that are there. So where are they going to make money? It has to be from somewhere around big data. That's where the money is and they need to find ways. There are some interesting things which you can build around big data with big data and cloud. For example, I recently came across a company called flow.net. They have an interesting services. They have a message bus kind of a service which sends insights to all the applications. Right now they are doing it for some media properties but I see a lot of potential for enterprises and other organization. See, if you have insights flowing in like a message bus applications can tap into it and they can do wonderful things. So I think soon we will see evolution of a next generation of apps called intelligent apps which self-organizes taking advantage of the insights that is available for man data as a service. So one of the hot trends that we're tracking and it's not out in the mainstream yet is DevOps. DevOps is a nice community that's developing essentially developers who are becoming more ops savvy whether either through frameworks and other tools that are in the past market. What's your take on DevOps and where is that market in the... Okay. The scale of one to 10, 10 being mature. Is that one, is it two? Like I think the statement I'm going to make is going to get controversial and my friends in Twitter are going to really get back at me. DevOps is just a transitionary idea. Future is past, no ops. So of course there will still be operations going on but operations will go into the background. Right now in IT, ops are the face of the IT. What is going to happen is so now we are in the DevOps phase where developers are empowered to do the operations in a more programmatic way. So soon like with the availability of services, PaaS and other hosted services, operations are going to completely go into the background. It is the responsibility of the service providers provided to take care of the operations. And... So what you're saying, if I got to understand you correctly just to make sure we get the Twitter juice going here that PaaS is going to abstract away the complexities of ops for the developer. For the most of the developers because there will still be Ruby guys in these cases where they would want to go and get their hands dirty to take advantage of some of the underlying complexities because they can take advantage of the complexity but that is going to go away for most of the developers. So it's going to be PaaS. It's interesting, we're actually following DevOps because we're really interested in the benefits but I would agree with you that PaaS opportunity is to differentiate that because developers are not ops guys. Configuration manager, all that stuff is like a foreign world to them. So I would agree with that. The thing that I would see that from a business perspective being agile is it's an organizational issue that the organizational behavior of companies has become the DevOps equation. So it's not so much tech. If PaaS fills that void, that's one angle. The other one is it's still the operational issues compliance, the normal ops, ops can't go down. It's not going down, it's definitely not. Developers have to fail, so it's excellent. Ops cannot go down and whatever I'm saying, the PaaS checking over completely abstracting away ops is not going to happen any time soon. Like we are still having people using traditional data center and they are worried about cloud. So the transition is going to be long so that it itself becomes an era. Okay, so given that, so let's just say that PaaS does that because people who can abstract away complexities always make money because they solve a big problem. So what areas would you say for entrepreneurs out there and developers, can they get started on big gaping white spaces? What do you see as opportunities to work on right now? I would say like if possible, if we can attack the problem of next generation of PaaS around big data, there is a million dollar opportunity out there. There's data is going to tell the world and the apps, see we have read them in science fiction about having robots take over the world and stuff like that, but it's going to happen pretty soon than what we expect and robots are not going to take over the world, but we are going to have, see a very high level of optimization in our processes. Probably the human intervention will be very, very, very limited. So we are going to jump, the jump is going to, it's not going to be a gradual jump. It's going to, jump is going to come suddenly. So if we can focus on that picture and build platforms that will help developers build those intelligent apps which can work in a self-releasing way, I think that is a billion dollar opportunity. Final question for you and thanks for sharing your insight here inside Silicon Engels, the companion cube on location in New York City for Cloud Expo, what's going to change in the developer world over the next couple of years? What, what's, as developers, as more and more developers come in, we're seeing trends like node.js where you can get JavaScript on the server side, giving them more, a little bit more headroom on the development side. With all this application change, with mobility, with apps, corporate app stores, SOA like in architectures, catalogs of services in IT, what's going to change in the developer community? Okay. So before I talk about what is going to change in the developer community, I had to briefly tell about what is changing in the consumer side of the things. So gone are those days where we consume monolithic applications. Even right now, we are in a transition phase, but soon it will become applications that will be composition of services. So like, as a user, I'll have applications, I will take the services that are available and build my own application that meets exactly meets my need. I'm not going to change my way to sort of meet the needs of the applications available in the market, but I'm going to have my applications in the way I want. So developers are going to build apps for those things. So that means there will be, developers will be polyglot developers. They need to focus on more than one language. So I think that's a very critical... Krish, thank you for sharing your time. We'll be right back with our next guest here at the special on location at Forecast 2012 for the Intel. I'll be right back. Thanks.