 So in this video, I am going to respond to a question from Abraham Osman who's in my Facebook group He's also a customer of mine, and I'm going to respond to his question around cold emailing So he is sending out some cold emails right now to some lawyers to try and get clients for his SEO service And he wants me to critique his cold email campaign So he said hi everyone. I've been emailing people when I've yet to get a reply Can anyone give me feedback on the email and he has his email pasted here? He also said I had a signature previously With a picture of mine and my company logo, but I plan on deleting the picture soon. I did follow up on all of them I'll try to email once more once I have my website set up. Okay, so yeah first thing is Yeah, if you have like company logos or images or any of that stuff, I would recommend to remove it because it'll it'll Reduce your deliverability unless people are going to open your emails So it'll get flagged by like spam filters and if you have a ton of links in there and and like website photos and images So I'd recommend to remove those if you can keep everything text only So what I did was I just copied his his email here and I posted it or I pasted it into this Google doc here And I'm going to critique his email give him some feedback and give him a different variation He can use as well as some tips tricks and insights for future campaigns that he's running So this is his actual email first name or the subject line his first name found you on LinkedIn That's totally fine. This is one of the subject lines that we use and it works So he goes on to say hi first name. I came across your profile in LinkedIn and given your background I thought it would make sense to reach out I help law firms generate five to ten more clients every month and have clients search for them and said by providing both on-page and off-page search engine optimization SEO services So the first thing my first my critique and feedback is in red here first thing is I never pitched that I can get them clients For me, it's just you don't control that entire process Right you are if you're doing SEO or in types of like marketing or advertising services You are getting them leads. You're getting them inquiries. You're getting them appointments, right? You're not you can't guarantee them clients because they still have to get on the phone and talk to these these leads and turn Them into clients or if people walk it if they have like a brick-and-mortar store people stop to walk into the store And they still have to turn them into into paying clients, right? So I never say I'm going to get you this amount of clients every month Another reason is it sets the wrong expectation So if you tell them I can get you five to ten more clients every month if you promise this you're going to be in Trouble if you can't deliver right so let's just say you get one client in three months They're going to be like what the hell I thought you said you'd give me five to ten clients a month And you only got me one client in three months, which is many times if you're doing SEO It takes a while to get going right so the first thing is this offer is not believable to me I wouldn't if I was a lawyer I'd look at this and be like how would you get me five to ten more clients every month if I can't get one on my own So the other thing is use language that these guys can understand right most of these people have no clue What on page or off page SEO is and they don't care about that stuff all they want is more leads and clients So you want to speak in those terms? But again, I would not recommend saying I will get you more clients every month because you don't control the entire sales process Okay, so that's my first piece of feedback tell them you can get them more inquiries I'm going to show you an example of my variation in a second year You then go on to say we've helped similar companies like the strategic legal group to optimize their website to be constantly ranked First on Google when people search for law firms in their state and acquire five to ten more clients per month so again see my feedback over here Abraham and Make the changes to that. I'm going to show you my variation by the way Is generating more clients something you need help with if you're not interested no worries Thank you for giving us a minute of your time. You can always apply to this email if you have anything to ask I Would remove on the first email. I probably remove Everything after the question so I'd remove this year That's what I would do personally because you want to add with that call to action. Okay, so it's generating more Personal injury cases something you need help with okay, so let me show you the variation that I have here Now what whenever I do something whether mainly around like copywriting and like sales pages and cold emails or any type of messaging I like to use frameworks. Okay. Notice. I'm not saying templates here I use frameworks and frameworks are just like the way that things are laid out So one of the frameworks we can use is BA BA before after bridge in action Okay, now Abraham. I know you have my my ultimate client acquisition playbook and this is not mentioned in here I'm always testing new frameworks to use and split test with the ones that I'm currently running Okay, so this is another one that we're using right now and split testing with use this and you'll get some ideas Okay, but why use frameworks instead of templates? Well, if you only think in terms of templates You don't know what's going on You don't know why I'm creating the message of message of the way that I'm creating it You don't know the elements of the message and what makes it work And if you're just copying and pasting a template and this goes for all of you guys that are watching this if you copy and paste the template You're not gonna see the results you want right you need to add your own flavor in there You need to add your own messaging and your own offer and your own business in there business info in there And frameworks are a great way to keep you from just copying and pasting the same message that everyone else is sending Okay, so that's the first thing think in terms of frameworks and not just templates and test other frameworks that are out there You can do a Google search or find other Experts in cold email and see what they're using in testing and go after that I know Alex Berman. He has his own YouTube channel as well. I've gotten some great ideas from him I would recommend you go check out his channel his channel as well on his cold emails So the framework here BA BA subject line personal injury cases This ties to the result that these personal injury attorneys want they want more personal injury cases Okay, so that's what we have that as a subject line. This is going to get their attention Hi first name if you're like most personal injury attorney spending money on adwords that drills into a pain point They have right some of them pay 80 to 100 dollars a click You know how expensive it can be to get a single click and this is there before situation there before before working with you What are they experiencing? What are their pain points and their problems that they're currently dealing with right now and before they work with you? Our SEO service changes that where we help you get X amount of inquiries, you know, 10 to 20 organic personal injury case inquiries per month We've helped similar companies like the strategic legal group or whoever he listed above to get more of these organic Personal injury case inquiries per month without spending money on adwords. This is their after situation, right after working with you What does that look like to them? What is their situation once they start working with you in your service? If you'd be willing to give me 10 minutes of your time I'd love to show you how we can help you get more personal injury client inquiries per month Without adwords. Okay, and this is the bridge to the call. So now we're bridging We're bridging to the actual call to action, which is to try and get them to schedule a call with you Okay, that's the call to action. So which is that the last a and this framework here? One's a good time to chat next week about how we can help you get this result. Okay, so very simple I like to keep these cold emails short and punchy no more than three or four lines Even this is kind of this is on the longer side for me if I'm targeting local and small businesses I like to keep it short and punchy and speaking in their language. Okay, so Abraham if you're watching this Which I mean you should be watching this after I post this tomorrow Take this get some ideas from it And you know if this doesn't work either then experiment with all your other frameworks out there and within the playbook I'll probably post a little more frameworks that you can experiment with But this is a framework here that you can use that we've used successfully recently be a ba Before after bridge in action. I broke it down here for you. Okay So that was my variation of the first message now here's some other feedback and tips first of all It is a numbers game with cold email. I Don't care what anyone says in the beginning when you're testing a new offer. You don't have a ton of clients and social proof It's a numbers game So if you don't have that name value like people don't know who you are Especially in the beginning you need to test that message and see what's gonna work and see what industry like see what industry is gonna respond The best and once you do then you can scale that up You can scale the message that works the niche that works You're gonna get more case studies and social proof coming and it's gonna be easier to get clients from there But in the beginning it's absolutely a numbers game So you need to send more than 300 emails. I know you said you sent like 300 or 400 so far You need to send more than that So you can't expect to get a client with just 300 emails sent your first 300 emails sent ever Number two is follow up like a madman in addition to email follow-ups You should reach out via Facebook Instagram LinkedIn phone You can do loom drops as well like recording a video using the free app loom. It's a Chrome extension I'm looking at it in my browser right now But follow up like a madman right anyone who opens your email follow up with them Send them a message on Facebook on Instagram on LinkedIn give them a phone call if you have their phone number Okay, follow up with them Number three is our people opening your emails. So if they aren't getting open no one's gonna respond This is gonna vary depending on what industry you're in but we shoot for a 40% open rate or more and that's on the lower end is 40% The fourth thing is to experiment and split test with other cold email frameworks Alex Berman again is another good cold email expert. I'd recommend checking out his YouTube channel He has some great stuff Templates can help but it's never as simple as copy and paste Which is why I always use framework so that I can start to think and split test on my own Using my own ideas. Okay, and then lastly your offer needs to be believable So just saying you can get them five to ten clients a month Which is actually huge because these clients for personal injury attorneys can be worth a ton of money Without any landing page or case studies or social proof. It's gonna do more harm than good Okay, cuz they're not gonna believe you they're gonna say that's that's BS You can't get me five to ten clients. Where's the proof? You don't even have a website, okay? So you need to have an offer that's believable You need to be speaking in their language and just remember watch this video again If you need to look at my tips from the from the feedback from your first email here and my adjustments here And you can make adjustments to your email campaigns going forward using these tips. Okay, so if you guys like this video Please give it a like comment below if you have any questions and make sure you join my Facebook group as well If you like more stuff like this, I'm not gonna comment or I'm not gonna Critique and give every single person a cold email critique like I did for this I just thought it would be good for a lot of you guys to see so that you can make adjustments to your own cold email campaigns If you're currently running them, okay, so that's it for this video again If you guys want more trainings like this make sure you join my Facebook group The link is gonna be below make sure you like and comment with any questions or concerns you have and I'll see you in the next video