 What is up everybody welcome back to the channel you guys in today's video i'm going to simply just show you. Really just step by step what I do with a new video like a new piece of content a new video a new. YouTube video in this in this particular case i'm going to show you kind of just just different splits of it of the actual same long form video right there's many different ways to split this and and repurpose it, this is just one way, this is one stupid simple way that i'm going to show you here. When I post a new YouTube video and that YouTube video goes live there's a few things that I do right away and i'm simply in the midst of it right now, so I thought I'd share it with you. So number one is you simply want to for sure post it on any platform right, especially if you're building a. A global brand a nationwide brand right organic post for sure, not a big deal not not not not a super you know waste of time at all, as long as your is your brand can go can go global and you can attract a client from wherever it's worth it. Now if you're simply local your local real estate agent your local plumber your local dentist. You want to stay local and you want to and then that's when you simply want to focus on Facebook ads YouTube ads instagram ads linkedin ads tick tock ads. Whatever like you want to you want to for sure narrow in and and that's through paid ads but but no matter which no matter which way you're going is you simply want to. In this case, I go straight to YouTube i'll put that video straight on YouTube and then what i'll do is i'll come over here to Facebook to my personal page. it's only it's only to my personal page because over here, this is 4.9 of of people that are in my exact niche that are in my exact audience that are 100% my exact avatar that's my personal my personal friends on on this page right so. So in this particular case my personal Facebook friends you guys that's the power of this 5000 whatever niche you're in whatever business you're in. What I did, this is based on my personal experience is I turned the 5000 friends on Facebook into 5000 prospects into 5000 of my exact avatars people, I can bring value to survive post something it's relevant to the person freaking viewing it right. i'm not a local business owner where i'm a dentist and I only deal with people in my neighborhood right but i'm over here trying to post everyone that lives across the country no it's not that. As long as those people are your exact client than for sure what I do is I simply take that video. And I and I and I and what I did over here and what I do do on these other platforms is i'll simply do a video on my phone right a simple selfie simple simple explanation. A little detailed intro of what that video consists of what that actual YouTube video consists of right. So here I just simply call out my niche right for those running Facebook and instagram ads here's a step by step video. And so that's that's that's the video is is is a step by step and it's a YouTube video it's a YouTube link. So sometimes it's going to take that full blown raw file that raw video and uploaded on each platform, I do do that too, but in this case i'll do a simple selfie. Given some details, a teaser of that of that raw footage on YouTube and i'll have them go over there. Because in my case i'm trying to build my YouTube channel right i'm trying to drive all traffic all attention. To that YouTube link to that YouTube channel so i'll just leverage these other platforms to simply get people there right so. Little explanation one minute 51 seconds it went on my personal page and then it also went on my on my business page so as I come over here. And as I go to my business page, I also took I could have put it here and then shared it for sure I could have did that as well in this case I simply gave it its own its own. Identity one is simply on my personal page and a completely second one different one is on my my business page now again I could have put it here and shared it to my personal I could have for sure did that. But in this case, I completely separated them just to see if there's any difference right. So here, this is straight on my business page same video taking them straight to my YouTube link. And then I also did the same thing same text same link same video on my LinkedIn. And then, and then, as I shared it on Facebook it automatically also shared because I toggle the little setting button on. It automatically shared it on my instagram so that's what i'm gonna start doing over here which i've yet to do because really my instagram we're really just a couple hundred friends that I have. Right, but now now i'm going to turn this this instagram to more you know business and just focused on my niche and so yeah that same video same text went over here to instagram. Now, the last thing that I do and again there's many ways you can skin this cat I could have broke down this video or I could have broke down the actual real real video on YouTube. broke that down to fit every social media platform and repurpose it that way right, but this is just something something simple that i'm showing you today. That I do to get it out the gate right the moment that video goes live on YouTube boom it goes on those platforms and then it goes over here to a specific email list or maybe multiple list that's why when it comes to software. And it comes to building a business online and capturing leads making cells get an appointment through through cold traffic through people on social media right. When it comes to that software is the most important that the post the content that that that that that that's the front end. But the back end is where you monetize the back end is where you bring value and you continue to nurture an audience it's the back end. And so to get people there it normally comes down to a simple page right so either i'm promoting organically or i'm running ads but in this case with a real estate agent let's say, for example i'm running someone. i'm i'm i'm running an ad on a listing people are clicking they're coming straight to this one page where i'm capturing the lead right so as as I go out and put out organic content as I go out there and put out. put out more Facebook ads right instagram ads linkedin ads whatever i'm driving them to this one page. Software, so the software that I use to build these different pages is cartridge i've been i've been building different funnels and different pages hey hey beautiful. i've been i've been building different funnels on there since 2018 right and so the reason why I use a huge, huge reason why I use cartridge because mainly this the three main services that typically most of us need. Which are landing pages these basic web pages to capture a lead right to capture that lead, it could be a listing funnel, it could be an open house funnel. Or if you guys are seeing this on YouTube you guys could be you guys could be offering anything up front of value in this case it's a free PDF that's all we're doing so in my coaching. sessions I teach real estate agents how to run ads for listings how to run ads to capture sellers right how to how to target their local area. Really build a local brand through Facebook ads through instagram ads and capture seller leads have homeowners simply raise your hand and say hey. i'd love a copy of that, and in this case it's giving away a simple PDF you know a five page PDF giving. Given a homeowner you know tips on what it takes to sell or maybe you're giving a homeowner mistakes to avoid before hiring a real estate agent. Or maybe mistakes to avoid before selling your property right whatever you could put down in PDF form in writing on on a few pages is super powerful. And and super effective you can start putting out content running ads getting people to click download right download your free PDF. And that's where that's where appointments end up coming so not only did boom did I just capture the lead. But I also bring them over to this next page where I now have the opportunity to get that to get that person to schedule a call. Simple marketing you guys simple funnels simple lead pages, but what i'm saying is, as people come into your world. You want to start building an email list so that's what I see typically. Most real estate agents or even small business owners in general miss is a proper landing page software right so that's culture that's what I use culture for the landing page software. And then, once we capture that lead there must be email automation in place to nurture that lead right you're not going to be emailing them every day from your Gmail. you're not going to be freaking texting them every damn day bugging them right no you're going to have you're going to professional proper. Call to action optimized email automated emails put in place that are set to trigger and go out and trip every couple days right that's how you that's the back end that's what i'm trying to bring up earlier. that's the back end, so you have landing pages you have email automation and in this case what I help help agents do is put together a simple calendar. So what just happened in this case i'm giving away a seller guide right i'm running ads i'm giving away a free seller guide tips to increase the value of your home right bringing value via free via free download. And then boom when they get here in this video i'm also going for the appointment, so the third software the third most important tool that most need is an online calendar, so we have landing pages. We have email automation and we have an online calendar, those are basically the three tools that are that are that are required to make all this happen. And the reason why I love ads, you know when it comes to that is the is the automation you guys imagine being able to have a machine a well oiled machine running 24 seven. Without you you set it up once and the damn thing runs right Facebook news feed instagram news feed or you're running LinkedIn ads or tick tock ads whatever it's paid traffic it's all the same people are on social media. People on their damn phones all freaking day, how do I get in front of them right that's what we're talking and these are the basic the basic tools that that are needed. And then, once you have that content out, you want to share it that's what we're going over is sharing it i'm sharing it on my social media platforms. i'm now walking you through over here this software where I share it via email automation now this part isn't automated. Because i'm physically sending out a broadcast, so when it comes to email automation, you have the ones that are dripping the ones that are programmed to go out every other day right. Every other day that back in that email automation is is nurturing that lead getting people to do what we're trying to get them to do schedule an appointment. freaking by a product whatever right that back in email automation is so important that's culture and then the calendar. So if you guys are new to this stuff there's a 14 day trial there's a link in the description profit with cartridge online. That will give you a 14 day trial to play around with this compare it to whatever software you may be trying to work with. And really jump into our world and once you do activate a 14 day trial I send you all my funnels for free so if you're in real estate, for example, I have a listing funnel and open house funnel. A seller guide funnel so so or even if you're not in real estate jump on a 14 day trial and I'll help you freaking no matter what business you're in put the damn thing together so it's pretty pretty pretty straightforward pretty basic and so so powerful so again you guys last piece of me sharing this video. And again if you notice obviously the videos coming from YouTube a side note if you guys haven't started your YouTube channel if you haven't started putting out content on YouTube and really trying to try to try to maximize that and eventually monetize that. You're missing out on a huge opportunity to to to cat to capture that piece of your market you got to be putting out YouTube content and even if you're not. That video type of person now a lot of people that are probably getting this are small business owners, so hopefully you guys can you get out of your shell and start putting out freaking video right, but but for those that are building maybe something national or global or you're building some type of e commerce. And then you don't need to be the face of the brand for sure if you're that type of business then shit start putting out YouTube videos start freaking hiring people to produce them for you start your own channel. delegate the job of the script writing delegate the job of the editing. And target your niche and talk about your product or service, but in a very general way and educate people and get. Thousands of people subscribe to that channel YouTube YouTube YouTube YouTube you want to be forming your putting your content on YouTube. And and and forming a whole following over there and so shot to every single one of you guys man, so if you're new to the channel, my name is David i'm out here in San Diego been building an agency. Since 2017 but then branched out to digital products affiliate marketing I do a lot of it with culture and click funnels. When it comes to affiliate marketing and really keeping it simple focused on landing pages that's what this is about man landing pages. email automation online calendar and being able to share your message via the social media platforms, yes, for sure, but then also how I do it in here through an actual broadcast. Okay, so you again you have your email automation and then within that feature email broadcast an email broadcast is a one off email. So in this case what i'm doing for you guys here is just showing you my one offs posted on social media share that video it went on YouTube first. shared in this case through a broadcast and that's what i'm doing here with you guys now, so this is how we do it so in my communications to the left and again, this is all through cartridge so profit with cartridge dot online. That link is in the description activated for a fort today trial and you'll get an email with my calendar. From me okay so so activate a fortune trial link in the description so here's what I do my communications i'll come over here to communications at the top and i'll hit broadcast again this is a one off email I just dropped this video. You know this morning, I want to get as much traffic to it fast within the first couple hours. This is what i'm doing you guys posted over them on them platforms and then and then if you're building an email list, which you should be that was why I took you on the whole tantrum of. showing you the funnel and the pages and all that crap because that's how you capture leads you got to have something in place to capture these leads so again if you're a real estate agent. um it doesn't get any easier for you guys man start capturing seller leads start capturing buyer leads and how you're going to do it by putting out content sharing. A free download a free PDF getting people to raise their hand and get a copy of it that's how you capture leads and again when you're doing it through advertising you're targeting a local area, these are people that live down the street. powerful so so here's how we do it through through through my communications up here I go broadcast and then I hit this green one broadcast and I can just give it a name, so this one's going to be. fb conversion. Or i'll just put i'll just put YouTube YouTube video yeah i'll just put YouTube video that's fine okay and then category it's going to go in the client one and then i'll hit this green button create okay this is just simple YouTube video. And what i'm going to do is i'm going to go send by mail. Send by mail and then it's going to come from that name it's going to come from that email i'm going to save and then i'm going to save and next and then the recipients so this is what I really love about cartridge man, I can really break it down, I can segment my list that's why people that are coming to your world. are are are are normally coming in through different funnels if you're a real estate agent I have a funnel for my listings I have a funnel for my open houses I have a funnel for my seller guide. I have a funnel for my buyer guide I know what what what what channel people are coming in through right what funnel people are coming in through that's so important. So so now as I as I capture that lead I can then go into my email automation and in this case I can either set up a sequence again, which is the trip the automated emails for sure that's what this is all about I can do that. And in this case what i'm doing here is showing you how I just throw off the one offs how the one offs just go out like I just again felt like sharing the video felt like emailing it that's called a broadcast. Okay, so boom right here click that and and and what i'm going to do now is i'm going to break it down people who are subscribed to the list. So people who are subscribed to any specific list right will get this email so in this case what i'm going to do is i'm going to send it to. um. Those ones so I can add, and then I can I can also put and or they're either subscribed to that one or they're subscribed to another list, which could be, I think it's really just that one, or they could be subscribed to. And again I could I could send it to everybody but no i'm again segmenting and and and making it super clear and it's actually just that one so it's just it's just that one. It's just that one that's that that that's going out okay perfect so now now i'm going to come over here 92 people on that very super narrow specific list right so there. hit single email, and this is where now I can create my email, so I can go basic text, which this is just you know basic text, or I can go into advanced and this right here toggle this little little bad boy on. I designed templates and then now I can either pull any of my saved templates which I do have I just have a basic template that I use over and over and over. And it's just basic text with an image at the bottom i'll change out that image for every new email. And then, and then my social media icons already down here saved right so super basic super super clean simple, simple template but also I can go into into cartridges. So simple templates, and I can look at all of these beautiful designed already designed templates and I can simply click and drag and use anything of this template I can delete number one and two and only use three. I can change the purple to freakin green, like I can do whatever I can, I can take away this button right this this green button I can delete that right I can leave the social media icons at the bottom I can do whatever to the template. And then eventually use that one over and over and over. So this is super powerful you guys this is the back end man this is what this is what I hear I talked to people small business owners, real estate agents every every darn day. On this topic social media marketing capture leads on on on social media, you can you can you can get people to comment on your post, you can even maybe maybe get people to DM you, but to be able to capture the lead to be able to put that lead into some type of CRM and and and have automated emails that are set to go out to nurture that lead build a relationship get them a schedule and appointment or buy your product. That's what's powerful. And that's what you're missing on social media, especially for those of you that don't even put out content that those of you that are actually inconsistent with content and I'm guilty of it. I don't really put out a lot of organic I'm going to start but really it's all YouTube right I'll either run ads, or put this long form video on YouTube. But now what I'm going to do is start breaking it down right start sharing it on other platforms, start start breaking it down, editing it and repurposing it on different platforms right so for sure. Again, this is a form of it sending out a broadcast of that email. So what I'm going to do here is I'm going to put together. I'm using my template my template already right, I'm using my template already. Now let me just write out this email, and I'll show you how I send it out. Okay, basic text you guys basic texts. Using the dynamic variable calling them out by their first name is what I do a lot right here you'll see top left dynamic variable. Place that into the body of the text and that will that will pull you know whatever that that lead whatever that information is right so in this case it's it's dynamic variable for first name. I'll always try to put out their first name, and I'll even do that the top I'll put. I'll put it in the subject line. I'll put Jack. Here's how to run a Facebook ad in 2022. Okay, so here's how to run a Facebook ad in 2022. I'm super excited I reached you hope you're well here's a video and what I do is I'll hyperlink. Here's a video, right so I'll turn it to bold. And then I'll go, I don't know why change the font, but I'll go back. So I'll put it in bold and then, and then I'll change the color on something that I'm linking I'll change it to that on a word I should say that I'm linking. I'll bold it, I'll change the color to that blue, and then I'll hyperlink it. Now, again, this is all about taking this video, sharing it on social media, and also send in a broadcast email and send it to my list. Right. So what I do in that case is I'll go to my channel. In fact, let me let me do it from the beginning, because this is this is super powerful to I just learned this and I truly believe it will make a difference on just the way the video is viewed and the potential of having more watch time, you know, carry with it. So if I go to my channel, so look, go to my channel, go to playlist. So if I just go to, if I go to playlist, rather than going to videos and getting that one video right because that's the video I want to I want to link in the email. That's the video I shared right that's the video that I want to get people on it was released three hours ago it's this one with 23 views right rather than getting the link from here rather than clicking on it and sharing the link from here. So what you want to do is you want to share the link from the playlist. Now this is some ninja stuff that I just just learned and I'm literally just implement it right now with you for the very first time. Like literally so we'll see I don't know come back in 12 months I don't know. Let's see if I'm freaking breaking it on breaking the records over here like let's see like. So, again, in this case, playlist. So I want to go to the playlist. I want to view the full playlist right I want to view the full playlist. And I want to share it from here. So, if I simply click on the one up here at the top play all that's the one I want to share right so so what I'm doing is as I as I opened up as I opened up that link. And then it ends up being a link from the playlist. And when that person clicks, they'll see all my videos over here to the right. In fact, let's see let's do this over again. Actually no those were all my videos yeah those are all my videos. Let me I don't know why this is here. Let me just remove actually because it's part of my likes actually did it like some so I'm tripping you guys my bad. I'm in the likes. Okay, so it's this one right here. So view, I was wondering why those other freaking videos are okay cool so it's right here. So what I want to do is this one right here. This is my playlist right this is my playlist. This is the video I want to share so what I want to do on what I want to do is I want to click on it. I'm going to share this link. This is the link that has all my other videos in that playlist show up to the right. This right here so now all that person has to do is freakin press play. And if they let it play it ends up playing to all these other ones in the playlist as well. So if they're interested in this one topic. It's a playlist. There's so many other videos related to that topic in the playlist. So that way with this link shared this way to the playlist, you have you have a much higher, you know probability of that person watching more of your stuff. Okay, which is super powerful so here's what I'm going to do I'm going to copy this link I'm a double click copy the entire link at the top. Okay, then I'm going to bring it over here. And I'm going to paste it in to that word. Here's a video bam. I just put up on YouTube walking my friends scholars of the setup of Facebook at scholars of top producing blah blah blah watch here so what I'm going to do is I'm going to simply not going to bold it, but I'm going to change the color to blue. And then I'm going to simply hyperlink it. So I hit the little link. I'm going to paste in that playlist YouTube video link, and there goes there. And then what I'm going to do is I'm going to bold this bottom one. And let's change this color to blue as well. And let's hyperlink. Let's hyperlink that. Okay, so that was that was that was bolded out. Let's hyperlink this one. And then what I do the last part. This is the broadcast right so I'll just simply change out this image. I'll change out the image to the one of the thumbnail, which I hope I have it saved still. Damn it, do I still have it saved. Awesome. There's the thumbnail one right there's the thumbnail one. And then what I also do, last but not least, I'll link it right here. So if they click on the image, which most people do, they'll click on the image right. And I'll take them straight to that video. So boom, there's that you guys, there is that that's how I share it. So here we're going to go. Here's how you run a Facebook ad in 2022. Oh, actually, I'll put I'll put, let's let's get more narrow with it. Let's go the subject line. How to, I'll just take away their first name. Not. Yeah, let's um, here's, I'll just put, I'll put their first name here's how to capture listing or seller leads with Facebook ads with Facebook ads. Okay, so let's put their dynamic variable down here. Let's copy that I'm going to put it here here in the subject line. Okay, so bam, Jack, here's how to capture seller leads with Facebook ads. Boom. Okay, so there's the image there's a text saving next. And that's it you guys. So now, over here, I'm going to hit saving next no not no I can send now I can schedule later I can save the draft I'm going to send it now. And that's it and then boom because I like one another reason why I love culture is because I can. So hit yes, boom that went out to those 92 very specific people on this specific on this very specific list. Right. Now what I can do real quick why I love culture another reason why is because I can go into the analytics. So right here my communications to the left I can go to analytics, I can go to broadcast and I can track all this stuff in real time. That's what that's what culture allows you to do is track it all in real time. So that's broadcast, I can go last 30 days or I can go today. The ones the 92 that went out today. This will show me in real time how many opened it right it'll show me down here, who opened it. Right, I can click you tell me who opened it right you can even show me if someone sent me to spam or unsubscribed right and this is all real time watch look at zero. Let's see if anybody. Let's do it again let's refresh the page. Let's go not last 30 let's go today. Look at that to already opened bam shows me right there to already opened to already opened and it'll even show me if they clicked if they click the link or if they click the image it'll show me right there under clicks. Right, so to opened I can click on that and boom it'll show me who the two are. And that's another reason why I love Carter man is because the analytics, you can track in real time and into marketers. That stuff is so important so you guys. That's how I share my YouTube video that's how I send on YouTube or send it on different platforms and that's how I sent it via email broadcast. Which which gives that video exposure, sooner than later. And I do it all through all through cartridge so if you guys are new to this online game and there's a fortunate trial profit with cartridge dot online. That's in the description I'll see you guys on the next video over now.