 So, sales is a relationship business, right? Your sales guys spend lots of times with your customers, with your potential customers, building relationships, building trust, content on LinkedIn is how you get that done. Give people something to connect with, something to react to, even if they disagree, something to comment on, build a relationship with them by offering a conversation starter. And then it actually also elevates your position with your audience and with LinkedIn. So not only does content position you as a thought leader and someone to be trusted, but it actually encourages LinkedIn's algorithm to request or sorry, to recommend your profile to other prospects that you haven't even reached out to yet. You should remember this graphic as your guiding light. Your content should revolve around your target audience. There are pain points and a solution that you can bring to their problem. The closer you can get to that white circle where it says you're positioning, the more impactful your content is going to be.