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The Elvine Story

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Uploaded on May 14, 2009

Elvine Mänd worked as a seamstress in Estonia during the second World War. When the Russians invaded, Elvine fled to Sweden. In 1975, Elvines daughter gave birth to a boy named Daniel Mänd. Daniel grew up in the outskirts of Gothenburg and quickly became one with the streets and its graffiti culture. With the opening of his own street wear store, Daniel realized what it was he and his friends werent able to find in the clothing industry. He started his own clothing brand. The unsophisticated boy from the streets became obsessed with quality and sophisticated craftsmanship. Daniels life on the streets merged with his grandmothers functional legacy to create a new kind of Elvine: Sophisticated clothes for unsophisticated behavior.

CREDITS
Movie by: Next Century Modern
This movie contains video and images by: Daniel Mänd, Marianne Mänd, Thomas Wal, Franklin Sjögren, Mia Carlsson, Christian Lutz, Ed Kohler, The Etsy Media Awsome Team, Next Century Modern, Jonas Mosesson, Europocket television, Tommy Impey, LHOON, Wrote + others...
Thanks to: The Creative Commons community, Alex Berg & Andrew Cowie

(CC) Some rights reserved
http://www.elvine.se

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