 FTA webinar strategy. What does that mean? It's the free-to-attend paid recording webinar strategy. I've been teaching this for a couple years now, and it's my favorite way of doing free webinars. Here's how it works very briefly. Basically, you know, most free webinars, you like sign up, even if you can't attend, you'll get the recording afterwards, right? That's the typical free webinar way of doing things. And I said, well, you can attend for free if you want to, be there live. Because of course, as a teacher, as a webinar giver, I appreciate live attendance and engagement. It makes it more fun for everyone, myself included. So I do sort of, there is a thank you, a reward for attending live, which is that it's free for you. And I even tell people, listen, if you, yeah, so I even say, listen, if you attend for free, if you attend live and then fill out the feedback form afterwards, you even get the recording for free. But if you can't attend live for whatever reason, don't want to, you can buy the webinar recording later at a, you know, low price, something like $40 to $75 more also is okay. But this way, the webinar is such that it's positioned to have real value rather than being a sales pitch, because it does. And that's what the teacher of the webinar is also planning it for. It's going to be a product. Right now, the webinar doesn't have to be long. I just had a, I just had a buddy of mine do this strategy. And, and I'll do real quick, why, why do the strategy? Because the typical the typical free webinar attendance is 15 to 35%. I'll say that again, the typical free webinar, you, you, you get a hundred people to sign up and you end up having 15 to 35 people show up. That's normal, normal, you know, and everyone else is expecting a recording, you know, but the FTA webinar model, what I'm talking about, the show up rate is double what you would typically get. So we typically get 30%, just like my, my buddy, I was just talking with him about this. He just did this. He typically gets 30% attendance of a free webinar. He did my model, 64% attendance. He said it was more than double than, than usual. And not only that, uh, he also allowed people to buy the recording even during the signup process. Hey, you can attend for free at zero price or you could just buy it at early bird price. Now sold it for I think $40 at early bird price. And then later it would be 70 something like that. Now, now I don't like that it's such a big range between early bird and normal, but it doesn't matter. But the, the whole idea is that, you know, during the signup process, there wasn't, there was two price options. One is free and one is early bird for the recording. And you could still attend live if you want to, but you'll certainly get the recording even if you can't attend live, you could pay for it now. Um, and like I said, he had 64% attendance, which is way higher than most free webinars. And, uh, he made, he made some money, um, you know, doing, doing the, the, the, the, this webinar that he would have typically done for free. Uh, and afterwards now he could, um, sell the, the webinars as a paid product because it was recorded as one, that it was worth selling. So anyway, I hope that this is encouraging and as a really quick summary of my latest webinar method, um, just the, the over, overlines of it, overview of it. So thanks a lot for watching.