 Live from Las Vegas, Nevada. It's theCUBE, covering EMC World 2015. Brought to you by EMC, Brocade, and VCE. Okay, welcome back everyone. We're live here in Las Vegas. It's theCUBE, live here in Las Vegas for EMC World 2015. I start flagship programming out through the events that extract the seeds from the noise. I'm John Furrier with my co-host Dave Vellante, our next guest at ChinBand. Senior director, global ERP systems and infrastructure at Callaway, Callaway Golf. Welcome back to theCUBE. Great, thank you. We had you on the years ago. Innovative as always. First of all, we love Callaway. I had the big Bertha back in the day. And it was my first big performance driver. Absolutely. It was the Warbird, I think it was called, back in the day. Worked for you. Yeah, it was. Doesn't ever work for me. I had a good back. Not the club. I had a good extension. I was a little younger back then. Now I need the older clubs and high technology. What's new? Well, you know, since then, since the big group that we've been innovating, we continue to innovate on our golf clubs and our drivers and our woods and our lines of woods and our lines of drivers. So right now, as of today, we innovate the best driver, the best golf club to help you with your golf game. So that's what we do. And that's what we do. So you guys did a POC with ExtremeIO. Describe what's going on there. What was involved? Was it products and solutions? What was the mix? When we were looking at ExtremeIO, we were just looking to help the, we were just like dabbling into our flash technology. And we're hoping that flash technology has come down to a price point with its tremendous speed to help us improve some of our business processes to help our business users make, you know, real time business decision to help drive our business forward and helps us sell more golf clubs. So we a lot of buzz around ExtremeIO's performance. Did you guys have a good experience with it? Talk about the performance and impact? Yeah, we had a great experience with ExtremeIO in terms of performance. But when we look at ExtremeIO performance, there's many flash players out there that's in the same field as ExtremeIO. But ExtremeIO really bring us a lot of value in performance and to help us deliver the faster reporting back to our end users. But not only does it deliver performance, ExtremeIO give us other benefits such as, you know, that reducing cost of total cost of ownership of powers and coolants. And also give us the flexibility to do more things with our ExtremeIO that we were able to do with our other storage subsystem, which is also EMC VMAX that we're using in and of itself, which was a great storage platform also. But we felt that ExtremeIO is the right time for us to move to ExtremeIO and move to its flash technology. So it wasn't just the product, it was a solution. Also the SAP environment, explain more about the SAP environment. What particular things were you guys leveraging across the solutions? We use most of SAP product offering, most of the packages. We use our ECC system, which is our core OLTP system that's online transactions. We use Business Warehouse, which is our reporting system that gives real time business analytics reporting to our end users. And we also use APO, which is a pending system that takes all the online transactional data and forecasts our demand so that what we need to sell, what we need to adjust just so that we can react to important business conditions. Jake, can we talk some more about your flash deployment? We've been hearing for quite some time now, flash is going to change the world. Prices are coming down faster than spinning disk. It looks like flash is beginning to change the world. Has flash changed your world? It has changed, it's changed my world. It's starting to change my world. How, let me put it that way. When I first looked at flash, I was just looking at it just for performance. But as it turns out, there's inherent benefits to flash that I didn't realize I can take advantage of with the XTML. For example, I can reduce my storage footprint by taking advantage of deduplication and compression that is available with XTML so I can reduce my storage span. I can make fresh production copies to my DevTest QA system without having to spend equal amount on storage to stand up a QA DevTest system. And I can do it quickly, it's simple to manage. So there's many inherent benefits from XTML that we realized from where we started. So there's, but there are more possibilities in the future that we're going to explore and try to leverage XTML and with, like you said, with the price of flash coming down and the price, we can see the future where there could be a future where we can leverage all-flash system within our environment to run our enterprise. So you potentially see the quote-unquote all-flash data center coming? I can definitely see that. I'm actually hoping and wishing for it that the price might come down, because it makes management of storage administration and database administration, those types of administration that I have to allocate resources to those who eventually go away because the IO bottleneck will no longer be there. Well, I have an all-flash laptop. I wanted to show that. That's great. Did you love the reboot? I would never, all right, I love the reboot. I would never go back. But obviously the data center environment is slightly more complex. But I want to explore this notion of developer impact and particularly the whole notion of copy services and how that works with flash, generally extreme IO specifically. So thinking about a spinning disk world, everybody's making copies. You're loading up data warehouses, you're doing data protection, you're doing local remote replication. You're giving copies to developers and those copies all reside on spinning disk and you can only support so many use cases with a single copy on a spinning disk. With flash, my understanding is that you can support many, many more use cases with a single copy, data sharing, if you will. Did you experience that and can you sort of help us add some color to that whole story? Here's where I go back to your question of, when you asked me about flash and what are the possibilities. Have we realized the possibilities? But I can see endless possibilities and one of them is what you just addressed now about dev copies. With spinning disk before, what we used to control, especially in our SAP environment, we control how many dev systems that we refreshed on a yearly basis. We control how many QA systems that we give to our testers on a yearly basis. We control how many dev systems they can have or they can have any ad hoc request. We'll say, hey, on spinning disk, it'll take too slow to restore, things like that. But I am already working in my scenarios now. I can give my developers, my testers, whatever they ask for without incurring additional costs. Leveraging, actually my own to deliver that type, dev copy, QA copies for tests, pre-production system so they can run tests before they can go live. The possibility of endless, just a troubleshooting system just as they asked for because there's a business scenario that's happening in production right now that they don't want to jeopardize the production system. They want a copy production and so they can test right away. So the possibilities are endless with me with those types of giving our developers more tools so that they can help move our business forward by developing more application and testing more scenarios that can be agile and flexible. So in that scenario, a developer could use essentially a live copy of data. Yes, for his or her development effort. Help us understand why that's so important. Well, it's, well, our current state right now, our developer, when they start on the dev system, they can give it a code. They can think of all kinds of scenarios that they say, what ifs and what we tested. The problem is they can build simulation of real-time customer data of what they think in their head will prove. But when it goes to production, it didn't, some of the scenarios, they hasn't vetted out because maybe they skipped a step or this scenario they didn't think of or things like that. With real-time data, we have so many vendors, customers, materials, combinations that you have to hit certain situations before you can realize that this scenario come about. So they've been asking for real-time data all the time, but we've never been able to give it to them because of spending this and the time it takes and the cost of producing a similar production copy. So, obviously that has ripple effects on developer productivity. And you're saying it's the early days for you. You really haven't begun to tap the potential here, is that right? Yes, we haven't begun to tap the potential. We recently rolled out our SAP production system recently and we recently go live with it, but we are planning to definitely start leveraging these technologies with the XMIO and deliver more value back to our developers. Are you a HANA customer? We are not a HANA customer yet, but we are thinking of our HANA. We're looking at HANA for the future. Perfect. What are you thinking? I mean, what, where's it fit? We definitely see a fit for SAP HANA. It's sort of a slippery slope for us right now and that's why the HANA at this time, at this place, right now is perfect for us because it'll give us speed without having to move into the HANA space right now. Yeah, so that's disruptive for you to do that. Great. We're getting the high sign here, but my last question is, so what's on your roadmap? What do you want to accomplish in the next six, 12, 18 months for your shop? Well, you know, as always, you know, as I'm responsible for the IT infrastructure for our company, cost is always big on my mind, so as long, I will continue to look at ways to consolidate, ways to optimize, ways to be more efficient and as technology enables my team to be more efficient while reducing cost. It's a win-win for all of us. You get products out faster. I mean, your business is extremely competitive. Yes, business is definitely a very competitive environment. We are just out to win to be the number one player out there in the Woods character, in the Irons character and we want to gain market share back and as we gain market share back, that's actually a win for our company. Do you guys use any big data to figure out the best clubs for guys like me and what I'm shooting? That is in our roadmap. It is in our roadmap, because that's one of the things that I was just talking with a friend about. I was like, you know, my swing isn't as good as it used to be, but the technology's gotten significantly on golf clubs. Right, one of the challenges for our company is collecting consumer information and as soon as we find ways to collect the consumer information of players golf, like you and myself, where they go to the golf pros and the golf pros doesn't fit in or doesn't analysis, that those type of information will come back to us and then we are thinking about leveraging those type of information and they say, hey, you know, you're slicing here, maybe this type of driver with this type of adjustability will help you fix that. I see all kinds of possibilities just right now. Drones tied to the clubs, internet of things, censor tracking, all this is good stuff. That is actually in our roadmap. We actually have our product that just, you just fit right at the end of your club and then it will track your swing, track your speed, track your greening regulation and then be able to have those information available to our players so that they can know how they do and how they can improve on and how it can help them during their game. That's sweet. And real time, certainly is perfect information. Cure that slice right there in the course. Jay, thanks so much for coming on theCUBE. Really appreciate it. Callaway golf, SAP environments, Extreme IO, a lot of goodness, total solution. Here inside theCUBE, live at EMC World 2015. This is theCUBE. We'll be right back after this short break.