 And here's a GH5 here at CES 2017. So this is the big launch event right here. Yes. So how's it been? Very successful actually. I think we've won eight or nine awards for the camera at the show thus far. So yeah, people are really receiving it well. And you put a whole bunch of them right here. There's one, two, three, four, five, and a couple over there. So people are actually putting the hands on them, trying them off. Yeah, that's correct. You can either hold them and try them out by hand. And then we have them set up in kind of different scenarios. A few of them are here just to shoot just general photography. And then three of them are set up, one of them for anamorphic to show off anamorphic, one of them to show off HDR. And this one that's here we're using for high frame rate or 180 frames per second. So right here is a 12 to 60. That's what that is, yes. Is that the kit one? It's the Leica one. The Leica. So yeah, it's F2A at the wide angle and it's F4 at the telephoto end. And it's our Leica lens. So GS3 had a nice kit lens. The high end kit lens was a 1235, right? That's region dependent. In the United States we never sold that as a kit. It was always body only for the GH3. And so what's going to be, would you recommend the new kit lens, the newer Leica lens? What is it going to bring out to use that lens? So the Leica lens, we're kind of interested to see what the market thinks because we've relaunched the 12 to 35 F2A constant with a new aperture system so it will handle zooming better and you won't see this dither in the zoom as you're working with video. This has the same aperture system but it's not a constant aperture. We don't really know exact, or at least I don't really know exactly where the market's going to go. I think a certain percentage of people will really appreciate having a longer telephoto lens to be able to go out to the equivalent of 120 millimeter. I think some folks would rather have a constant F2A aperture. The reality is is that the high ISO shooting is so much better on the GE H5 that I can shoot this lens at F4 constant and be perfectly happy with it. So for me personally, I'm a big fan of this through 12 to 16. This is a $900 lens. I think it's $999. $999? So if I'm like a handheld video blogger kind of guy that walks around and wants to use the IVIS, that wants to auto focus nicely and focus on you, focus on the product and stuff, which lens you recommend? Well, the new 12 to 35 that we're going to be... Are you showing it somewhere? Yeah, we're showing it in the booth. It's getting refreshed. And when we refresh that lens, it will also be able to do the dual IS system. This lens also does dual IS as well. So it's ultimately just going to come down to do I want a longer telephoto lens or do I want a brighter, a constant aperture lens? But the first 12 to 35 that you had gets the dual IS firmware upgrade, right? But that dual IS version two, which is what this one has. So it can't do the version two? Correct. All right. So, and then you have what we have here. What are you showing Kayson that one? This is our XLR audio adapter. So it allows you to take channel one and channel two audio into the camera. This device here will translate the microphone input. It encodes it digitally. It can actually do up to 96 kilohertz, 24 bit audio. And then it injects the audio signal through the hot shoe and puts it right into the video signal. So people who are out there who use like a Zoom HD microphone system and then have to sync it and post, I think a lot of them will find this to be a useful accessory. It's just self-contrary. And so this is high-res audio. Yeah, the GH4 was only capable of 4824 through the YAGH unit. So you have two XLR. And if you use a camera like mine, and which is mini jack, you can just have an adapter, I guess? Yeah, well, no, you don't need an adapter. There's a standard microphone jack on the side of the camera. And then your headphone jack is here as well. So we haven't removed those from the juice. Can you actually have three mics? You can have one mini jack and two XLR. You have to pick, right? But if I want to use this setup with dual mic with my mini jack, I'd have to use an adapter, right? Or get some XLR stuff. The XLR mics are better. Is that the XLR? XLR is like higher class, right? The mini jack. Yeah, XLR has three pin connections. So what you have is you have one pin connection, one pin connection that's out of phase. And what happens is that the camera cancels out any noise when it puts the signal back in phase. So you'll get, also, you get twice the input voltage, so it naturally just gives you better sound. This demo is for stereo? Yes, this is a stereo right at the stereo set of Sennheiser microphones. And, but you could have, let's say, two Wallace microphone systems? Yeah, that's the point. You could have, most likely what you would use this for would be channel one on a lav, channel two on a lav, or channel one lav, channel two on a stick, however you wanted to do your recording. And totally control everything right here. That's correct. And it has phantom power, so it'll power the microphones as well. And what's your partnership with those recorders there? Are you very happy to work with them? So we have strong relationships with Atomos. We have strong relationships with audio devices and video devices. That's the same company. And then we also have a really tight relationship with convergent designs. We're pretty agnostic on the monitor recorder front. Right now in the booth, we're showing the Atomos Inferno because it has the ability to accept 4K 60 at 10-bit 422. None of the other recorders we could find were able to do that, so we brought that one in the booth. And we're also showing off the PIX E5 from video devices. The PIX E5 is good for anamorphic because it will de-squeeze the anamorphic image. And then if I need to send that image out to another larger monitor, that monitor can do that. So that's why we have it here in the booth. The de-squeezing anamorphic is not gonna be in camera. That's undecided. Maybe. So anamorphic lens means you can make it work in 6K, potentially video. Okay, so just so everybody understands, anamorphic is going to, what's anamorphic is a lens. A lens is what creates an anamorphic image. It squeezes the information and stretches it so that things look tall and skinny when it enters the lens. Our anamorphic mode records in a 4 by 3 aspect ratio, which was the native aspect ratio for anamorphic movie production. It's what the area Alexa XT does for its production. So the question that you're asking me is what resolutions it does. Natively it'll do 3328 by 2496 when it first ships. And that's a 4K anamorphic mode. We'll do a firmware update that's gonna be close to about 5,000 pixels wide by about 4,000 pixels tall. So it's roughly that, I've done some research. I can't find an anamorphic camera that does a resolution that high other than perhaps the red weapon. That could be wrong. Some people might point out the red epic dragon can do it. But this is one of the highest resolution anamorphic cameras on the market. It's also important to note that the sensor is, we're using the entire height and width of the sensor. So there are some cameras that can do anamorphic like the reds and like some of the Sony product. What they have to do is they use a 16 by nine aspect ratio sensor. And they have to crop that sensor in for anamorphic into a four by three aspect ratio. Well that means that my sensor is about the same height as a super 35 for anamorphic. So it's technically larger than an F55 for anamorphic. That means you're getting a very good quality high resolution sensor that can produce a very similar depth of field to what people are producing in Hollywood today. How much is an F55? Is it one of the 3,000? They're well over 30 to 40,000 easily. 30, $40,000 camera, you do more than them. The sensor is larger in its higher resolution. That doesn't mean I'm saying it's better than an F55. There are many things that camera does that our camera cannot. But in terms of the anamorphic look, our system is a little more complete than theirs. So basically with a GH5, it'll be possible to record 5,000 by 4,000 video. Not 5,000 by 4,000, roughly 5,000 by 4,000. It hasn't been officially released yet. Some kind of 6K resolution. Right, until I see it, and it's actually video, and as long as you want the clip can be. Yeah, there should not be any limitations to record that. 400 megabit? No, it won't be 400 megabit. No, it'll be an H.265. H.265, that's actually some kind of 6K video and it's basically possible to record, and you can record a whole movie in that way. That would be kind of like a future proof for 8K, kind of what you would record with this, right? Well, it's not 6K the way that people are thinking. 6K for video would be about 5760 wide, and then it would be, what, 21, so you're at 2160 tall, plus, so you're a little more 3,000 pixels tall. We're not in that aspect ratio. We're in a four by three aspect ratio. So we have the same density. We have the same density as 6K, meaning the pixel count is 18 megapixel. But it's not a 6K image. It's important. That's why we call it high res animorph. But it's mind blowing, no? What these little cameras can do? I mean, there's so many pixels per second. I mean, not just by frame, per second. Yes. And all this data, it's amazing technology. This is very high end technology that you do in Panasonic. This is gonna be a fun company to work at, right? Yes, we certainly have a lot of fun working on the cameras. Realistically, we just listen to the customers and if a feature makes sense and we're able to implement it, we put the feature in the camera. So have you been reading all the hands-on, watching all the videos? The media is saying, basically, that it's the best camera in the world, no? What are they saying? Best value? Yeah, I don't know about best camera in the world. There are a lot of very good cameras. I mean, the Vericam 35 down there is, or Vericam LT is probably a little bit better camera. No, the best camera for $2,000, for sure. Yeah, I think at its price point, it offers a lot of value for the money. There's no question about that. Cool, so looking forward to a lot of content being made with this in the next couple of months, like March or April, right? Yeah, we're hopefully gonna, I'm fairly certain it'll ship by the end of March. And people who pre-order to have a better chance to get it at launch, or? I would assume so. So it's gonna be sold out? Initially, yeah, I would assume so.