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My Newspaper - Clipping coupons

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Uploaded on Jan 10, 2011

"When the Sunday section comes, we get all the ads stacked together. Then I read through all of them, I notice the sales and sort of plan out my week and my shopping based on that....I was raised in a coupon clipping household. My mom taught me well."

In 2010, NAA surveyed thousands of newspaper readers about their connection/bond with their newspaper. After conducting hundreds of phone interviews, dozens of readers were interviewed in person. Together, these interviews make up the "My Newspaper" video project, featured at NAA's www.newspapermedia.com.

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