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Published on May 26, 2012
Realtime search, Google Instant and social media are changing how people find information about your company. Both B2B and B2C markets are changing as search gets more social and social integrates search. Your customers are interacting on an increasingly social level, and the online conversations they're having are directly impacting search results. This is why it's essential for businesses to make sure they're at the intersection of search and social.
In an Optify-hosted webinar, experts Liz Strauss, CEO and founder of SOBCon, Rand Fishkin, CEO & Co-Founder of SEOmoz, and Erez Barak, VP of Products and Co-Founder at Optify, led an open discussion on the convergence of social media and SEO. The speakers shared insights and strategies for leveraging this new world of search and social. Following the discussion, attendees were invited to participate in a Q&A session with the panel.