 Okay. We've never worked with agencies, for PR, for marketing nothing. Our press is all organic. We just, yeah, we get reached out to a lot, we gift a lot, we really did. We did. And we organically vogue, GQ, Forbes, everything that we have was super unpaid, which we pride ourselves on. And you know why we did that? We wanted to track our growth, like genuinely we wanted to track our growth. You wanted to understand it. Yeah, we wanted to see what the hype was about, what editors really wanted our product, like. What could we do? They wanted to say about it, yeah. So we wanted the feedback. So if someone's listening and they're like, how did you get in a vogue without an agency? Well, like how'd you do it? Honestly, create amazing content, create an amazing product, put it everywhere. Like by put it everywhere, I mean you say you just go to all events that are on brand for you.