Internet Marketing Phoenix




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Streamed live on Mar 9, 2014

Internet Marketing in Phoenix Arizona. How to find the best?

Call Scott Johnson Now! 602-318-9352
1 Search Engines, What are they looking for?

Search engines want to give users the best possible experience on the web by providing the most relevant results when a search term is entered 
Layers of SEO
Content is the theme of the site or page, it is the text, images and  overall concept of the page.  Your content defines what the page is all about and it should be clear to the search engines what your theme is.
2. Performance
How quickly does you site load?  Does your site have any errors in the code or bad links"
3. Authority
Is you site referenced by other sites with matching themes?  Is your site popular?  Google looks to see if other sites trust and like your site to determine if they will do the same.  You need to have valuable content.
4.User Experience
Is your site pretty?  Does it make people want to stay and look around?  Your site should look safe and be easy to navigate and cause people to click through to more pages on the site.
3. Search engines  do not want this:
Search engines use robots called spiders to crawl websites in phoenix  Arizona and determine how to rank and categorize your website.  These spiders do not have storage space for too much data since there are billions of webpages to crawl, so they don't like to be messed with.  They don't want you to stuff keywords etc to get better rankings.  They are very smart and getting smarter all the time.  So provide great SEO content and you will be fine.
When hiring a search engine optimization company in Phoenix Arizona be sure they explain to you the importance of the user experience on your website.  The term SEO is overused.  You are looking for  exposure to your market.  SEO in Phoenix Arizona is just  one method to get that exposure, there are many other ways like SEM, or social media.  You need the complete package in to be successful.
4. Know Your Business Model
In Phoenix you need to know your business model.  You should have clear answers to the following questions.

How  do you define a conversion?
Are you selling clicks or impressions?
What are your objectives?
What are your greatest strengths or weaknesses?
5. Optimize multiple networks pointing to your brand
You need to take advantage of the many social networks available today.  These networks will all point back to your main site giving you plenty of credibility in the eyes of the search engines.  You must however do  this correctly to gain the full benefit.  
SEO in Phoenix Arizona is not a simple task and you should have a professional help you to gain the best results.
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