 All right, so thank you so very much for having me here today very delighted to be back. This is only my second time here And so here's why so have you ever gone to the grocery store and just for one thing right just one thing, okay? Maybe two things, you know when I was growing up my mother would say I'm just going in for one thing And of course we would come out with more than one thing So okay, maybe two things that you can easily carry in your hands. All right. Do you grab a shopping cart? All right, if you're like me, you probably don't right because you don't need one Okay, you're just going in for one thing and if it's one of those stores that you know those stores where the They normally only have one check-in-out line open All right, and so they let the line just build up and build up and build up and you're like, okay I just want to get in and get out, please so That's why I'm here because Most of the time people equate E-commerce with a shopping cart, okay I'm sorry. You've been here all day diving into a shopping cart plug-in and here I am I'm gonna talk about something else And so e-commerce doesn't necessarily equal shopping cart Just like you can go into a physical store without grabbing a cart You're just going for for one thing you can have an online store without needing a shopping cart Okay, and so let's let's say you you're going to someone's website and I can pick on Brian This is Brian who does a post status. I've picked on him before so you go when you're just buying Let's say a membership, right or it's Here he has this post status membership club. You get an online slack channel things like that All right, and so you click the sign up or the purchase button and then what do you see? This product has been added to your cart and you're like, huh what product cart I was just buying a membership, right? Why do I need a? Products and carts, you know, this is just something digital. All right, so you're like, okay. Well, let's go with it So you're sent to the shopping cart, right? And then you have to go through this whole multi-step process All right, they want your contact information and billing and shipping and all that and you're like, okay Why do I have to click on all of these things? This is so very simple. I don't need this, you know four-page process and so Has anyone else had that experience anyone? Yeah, okay I thought maybe I would be the only one but I'm not okay And so all of this for just a simple payment when it doesn't need to be that way Okay, and if you have a WordPress site, then you probably already have what you need and that's a form builder Okay, and you might say well, what's a form builder? Well, you know that thing that you use that you use to add a contact form to your site That's a form builder. These are some of the popular ones All right, and so most of us I think Michelle just talked about it You're gonna add a contact form to your site, but it can actually do so much more Okay, and one of those things that it can do is take payments. That's why I'm here So let's look at what you may need to have In order for people to buy from you online All right, the first thing you need to be able to do is take their money I mean, that's what we're talking about payments All right, and so all of the professional form builders that are out there They provide some type of payment processing add-on whether it's PayPal or Stripe or something else Okay, all of them have it and so if we want to create a payment form We would add let's see here. This is gravity form So we would add a product field and a credit card field All right, you just take the field on the right and you drag it over to the left as simple as that Okay, and then here's your form and someone can come she just talked about you know Make make sure that you only have the fields that you need So that's very simple two fields. They put in their credit card information and you have money, okay? You've been knee-deep in setting up WooCommerce. I'm sorry Good luck. No, I'm just saying I know they've done a great job with you All right, and if you use ninja forms, it's the same type of thing take a product field and slide it over to the right and You'll be able to take your payment. All right, there it is. That's the form on the front end and Here it pops up. They're using the Stripe pop-up and the person inputs their credit card information All right. Now the next thing that you may want to be able to do is you may need their contact information Awesome. This is actually perfect for a contact form. All right, so on the right you have your name field Your email field and maybe an address field if you need that and you add that to the form and there you go You have complete control of the information that you need to collect Okay, without needing to customize any payment templates or doing any code or anything like that All right, and so here's an example of someone who has customized their payment form okay This looks like this is some kind of what is it 147 a month for eight months Contact information billing information the payment method and that's it Okay. All right. The next thing that you might need to do is collect specific information for a product Here it is if you've ever purchased a computer you may You may want to be able to Select what you want, you know what process or memory all that kind of stuff Well, if you're using a shopping cart plug, and I don't know if you've noticed, but you actually can't do this By default. Okay, and it's it's crazy because you actually have to purchase an add-on To integrate with your form builder in order to do this This is using the WooCommerce gravity forms add-on So it's like well, why do you need to use a form builder to use your shopping cart? All right That to me that that just doesn't make sense and if you're just selling something simple then you know Why not cut out the whole shopping cart and just use a form builder? And of course again I say this to you after you have sat here and spent all day diving into your shopping cart plug-in. I'm sorry But just an alternative something that may work for you All right, and so now we're going to look at something a little more advanced All right, you may want people to be able to subscribe to a recurring plan subscription You know where they get charged every month or every week Anyone here ever subscribed to one of those boxes that you get every month? Yeah, so I know people that use a form builder for that. They don't use a shopping cart plug-in So here this is a product field and then on the product field they are Saying they're checking the box there and saying hey, this is a subscription product and they can set if there's a trial They can set that they can Create a custom plan if they need to so that's a little bit more advanced and what you're used to is just a simple contact form right The next thing that they might want to be able to do is reuse their billing information All right, and so here it is. We have a form again people. This is actually for a Donation form that we created people could either pay one time with you know Give a one-time donation with either PayPal Or their credit card or they could give a recurring donation with either PayPal or their credit card and over here to the right You'll see that if they came to our site before and they paid with some information They have the option to choose if they want to reuse that same Credit card information without having to re-input that Okay, another thing that you might want them to be able to do is either update their billing information or their subscription So here we have an option where they can update their credit card if they have something new They can either cancel their subscription maybe change to a different plan and again This is all with a form builder Okay Another thing you might want them to do is maybe pay in their own currency If you have the international user so here is a currency field Where you can either Allow anyone from any currency to choose or you can say well here are the set currencies on my form You know you can only choose from you know these two or three Let's say taxes You can either do manual tax calculation or you can use some of the available tax API This is the tax field. You can see one of the API is there is taximo. There's another one here. That's a sponsor at Ava tax So that's again, that's something that you can use do with a form builder Shipping a shipping field Okay, if you need to send customer seats Maybe through PDFs. There's a PDF add on for that. Okay, you can sit there Sorry, you can come here and you know select What you want for your PDF? There's a whole process here. I won't get into that, but that's an example You can track your orders if you're using Google analytics e-commerce tracking Also, there's this concept of abandoned carts, right with the shopping cart plug-in And so form builders have the concept of abandoned forms Okay, so If someone comes and they don't fill out all the information you can you know send them follow-up saying hey Did you forget what was on your form? So, you know, this is not just a Contact form type of thing form builders can either be as simple or as advanced as you want them to be All right, and so any any contact form that you have will do There isn't much that a form builder cannot do except be a shopping cart Okay, so if you just like you wouldn't grab a shopping cart if you only need, you know one or two items that you can carry You know you wouldn't I'm talking about in a physical store for an on for an online store If you just need to collect simple payments, you know a form builder may be Maybe a good option for you Okay Just use the form builder you already have and you're in complete control. All right, so This is what you do not want to do with a form builder Okay, and this is from this is from someone's actual site, and I didn't like that on purpose All right Because they had the bright idea of creating a store with a form builder And so I think they're They're about 12 products on that page and you just kind of have to scroll down and select which one you want No, don't do that. Just use a shopping cart plug. Woo. Commerce is great. Just do that. Okay All right, so part of what I was going to do was kind of go through a demo, but we're trying to Wrap it up here. So what I'm going to do is I Have a few bonuses for you. Yes have a few bonuses for you So if you'd like all the slides that I went through as far as well as a detailed write-up and the list of everything that I used For those different options there as well as I also have if you're interested in a form builder I have some attendee only discounts from the plug-in authors So gravity forms and Caldera Wp And I also have a couple of case studies for how people have used Form builders for e-commerce Including I kind of alluded to it to it there, but a charity water type of crowd fundraising system, which is really cool I really love it. I talked about it last year. So That's the link where you can get the slides I am going to take it down when I leave here So make sure that you go ahead and and get that because I just I get people coming to the forum and Spamming it for some reason so I'm going to take it down and I'll also be around for the rest of the day I know we're running out of time, but I'll be here for the rest of today And I'm happy to answer any, you know, can my form builder do this or is this a good job type of questions? Yes Yeah, sure. Um, so and I'll just do this really quickly and then we can probably talk about it afterwards But like I said any professional form builder you saw that all of them as far as taking payments They all have the payment add-ons you might find one that maybe doesn't have Authorized net or brain tree, but striping PayPal, which are the main two all of them have it So it really just comes down to Some of those advanced things that I talked about a particular form builder might not have Something like that so they might not have an integration with the tax system Or they might not have the ability for people to come back and you know reuse their billing information or update So we can you know, I can talk about that with you afterwards Okay Excuse me Yeah, yeah, they are they're they're similar Yes Like I said if you just need a Simple payment something simple like I said, you know, you're going into the grocery store You're just grabbing one or two items that you can carry Then I think that form builders are a great option for those types of things you don't need a full shopping cart for that Okay, yes, I'm done. Yes No, no, I'll just be here today. I'm sorry. Yeah, absolutely. I'll I'll be here I'll be outside and I'll be here until you know, they shut us down. Okay. Thank you