 We had multiple offers, ended up shaking hands with Lori. Then after the show, the deal did not close. Both parties decided to part ways. When you get behind the scenes, you're getting to the diligence. What does this really look like? They wanted to sort of roll along the ability to have that deal. So they said, okay, we'll do the deal, but we want to do it in 18 months. I think that was a- When your company's worth more money, it's interesting. And they said, I want the exact deal, but I want it in 18 months. We knew we had had a great episode. We had a ton of traction. Like, we were about to launch at Costco. And so we didn't feel like it wanted. Like, in 18 months, this company is totally different.