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Published on Oct 20, 2011
Limerick, Ireland 23 September 2011
Many translators and LSPs have been curious about Machine Translation (MT), but have yet to fully understand how they are able to build strategic advantage and increase revenues. Recent advances in MT have changed the landscape from being able to get the meaning (gist) of text in another language using MT to being able to publish the output with very few human edits. Industrial-strength customized MT now offers near-human quality and greatly improved translation throughput. With this increased productivity come new market opportunities for LSPs. During this session, we will explore several examples of MT customization and provide a case study from Sajan where customized MT was able to deliver new business and expand an existing relationship.
• Requirements for Building a High Quality Near-Human Quality Translation Engine • Incremental Improvement of Translation Quality • The Long-Term Benefits of a Good MT engine • Business opportunities • Sustainable Revenue Models for LSPs • The importance of focus when selecting and leveraging a domain • Generating recurring revenues • Expanding the scope of translations - Strategic Advantage • Extending beyond the traditional human translation limitations • Case Study: Sajan's experience with MT customization.