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Ekta Grover – Purpose, Speed & Visibility : discovery & engagement in e-commerce

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Published on Jul 28, 2016

Each product on an ecommerce website has an opportunity to sell and market dynamics determines what’s selling and at what speed . This has Merchandising implications for stock re-fill, flash sales, promotions & special events - along with the actions a merchant’s platform team takes in anticipation for such events. By reverse engineering this quantitatively, and tuning the proprietary Search ranking signals, we can meet a Merchant’s business goal both from a discoverability and bottom-line incremental revenue perspective.

This session is about 2 main things –
1. Search & Personalization : Understanding a user’s footprint & quantifying the weblogs to meet two broad goals - facilitating discoverability and driving user engagement .
2. Hypothesis driven engineering - 3 specific problems we solved at Bloomreach - while pushing them upward as proprietary signals in Product design

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