 What are Google stop words? A complete list. Hey have you heard of Google stop words? Did you even know they existed? You know there's certain words that you put in your titles and your descriptions that Google will totally ignore. In this video I'm going to tell you what those words are, give you a place to download them, and more importantly tell you when to leave them out and when you should actually leave them in. Hey I'm JR Fisher. If you're new to my channel, do me a favor, subscribe. There's a big subscribe button down there. Click that button and don't forget, ring the bell next to the subscribe button. That is your notification bell. You want to click on that and then you want to select all notifications. That way when I do a new video, when I go live, when I post something you can be notified and you won't miss out on a single thing. And you'll become part of my Fisher family, the VIP group that knows about stuff before those other guys do. So don't forget to do that. Now I've been selling online since 2009. I've sold millions of dollars of digital and physical products and I've learned a few things along the way. Heck I have my branded products on thousands of websites including Walmart. And in this channel what I do is I actually share with you those tips and tricks and techniques I learn that can help you start, run and grow your online business. So let's go ahead and tackle these Google stop words. What the heck are they? These are actually words that Google chooses to ignore in searches. Okay now I don't want to list all the words. There's way too many of them. But the important thing is you've got to know when to use Google stop words and when not to use Google stop words. Now some people will tell you that you should always leave Google stop words out and nothing could be further from the truth. There are times when you should definitely leave them out. And why should you leave them out? I mean what's the what's the point of a stop word? Well first off a stop word is a word that the Google algorithm is going to skip over. In other words it's not going to consider that word. So if you're leaving a lot of words in there that are stop words and they're not useful you could be using that same space for words that will actually get you more SEO. Now while that may be true in some cases there are some cases it does make a difference. Now some examples of those words are da and uh and of those types of words are the words that normally Google will just skip over. Now what I'm going to do is in the description below I'm going to put a link where you can actually download all these stop words so you can use them in your SEO efforts. Now here's the scary thing. Statistics show that stop words are inside of most blog posts, titles, and descriptions. As a matter of fact the statistics show that 25% of all of those have stop words in them. Now from Google's perspective stop words are nothing more than fluff and since they're just fluff and they don't really do any good Google chooses to skip over them. Now if you have too many of these Google stop words on your pages, your titles, your you know descriptions this will actually slow down load time and can cause you to lose some traffic. Google thinks that by eliminating these stop words they can actually get better results faster by just ignoring certain words. Now let me give you an example if somebody runs a search and it's like a carpenter in San Diego what Google will do is ignore the a they'll ignore in and they'll just have carpenter San Diego so it's almost better for you to put it up that way than to have those other two stop words in there. Another example is what is the best Mexican restaurant in San Diego and it's going to just look at best Mexican restaurant San Diego and it's going to drop off the what is. Now the other thing to look at is having or not having these stop words can kind of make that search term ambiguous to where it doesn't quite make sense. Now an example of that may be what is meant by organic search and then it would also rang for what is organic search so the blogger there is kind of smart because they're hitting both areas with one title. Now in this case here the stop terms are is meant by so that kind of helps with the SEO of that particular page. Now the next thing I want to tell you is there are times when SEO does need to have stop words in it and those are times when if you leave them out it can change the actual meaning of the search term and make it to where it doesn't seem like what the user is looking for. Now in cases like that Google's algorithm is smart enough to understand that those search words can change meaning. Let's take a look at an example here two different search terms. Matrix would be one and the matrix would be the other. Now the first one which is just matrix is actually a math term and the second one the matrix is actually a movie so they actually pertain to two entirely different things because they need that stop word to differentiate from the actual term matrix. Now let's get on to the more serious part here stop words according to the experts you know even popular Yoast WordPress plug-in for SEO will tell you to leave out all the stop words. They reason that it's going to make that URL much longer and it's wasted space. Would all stop words hurt SEO? This isn't really entirely true. Certain stop words will actually improve the user's experience and that's really what the goal of a search engine is is to improve user experience so when they're looking at stop words they're also considering that. Stop words are also needed for grammatically correct sentences so that it makes sense to the user. In reality stop words don't really hurt search rankings if you have them in there it's just that if they are excessive then of course you're using up a lot of space so what you want to do is when you're doing your titles and you're doing your descriptions put the stop words in there write the sentence the way you normally would and then remove them and see if it changes the meaning. If that doesn't change the meaning like the example I gave you with Matrix and The Matrix a movie then of course you want to get rid of them okay if it doesn't change the meaning but if they're necessary if their words in there that actually make that term make sense you certainly want to leave them in there that's necessary to do. Now the one thing I'll tell you is a lot of people are ignoring SEO nowadays they're saying why run ads and I do social media and I don't need to do SEO when in fact you need to do it more nowadays than ever before because so many people have ignored SEO so many people have ignored the titles they've ignored the descriptions they've ignored tags and we're not really sure what these search engines are doing we don't really know what that algorithm is I mean we can guess at it but we don't know you know and I've heard for years well you know you don't need tags anymore because under the search engines look for it but I don't know that to be true so I'm gonna put my tags in there and I know on YouTube tags are death mentally necessary so if you're not putting tags in YouTube you're gonna really miss out a lot of traffic because that's how they find your videos but you should really be optimizing your title you should really be optimizing your descriptions and you should be using a good plug-in we use Yoast now Yoast is free they also have a paid version and I can put a link below for Yoast plugins and that's for WordPress website but you know most websites like we have a website on Magento and Magento has an area in there where you can go in and put in your titles your descriptions your tags and shopifies the same way you know WordPress you have to have a plug-in but whatever platform you're on they're gonna have some place in there for you to add your title tags and you're gonna have your description in there and all your other tags so make sure you go in and do that do that on every single video now if you've learned something out of this video if you got something out of it I would appreciate if you gave me a comment below give me a thumbs up down there if you have questions about it if I've left something that's unclear to you don't forget to put your comments below I'll be happy to answer any of those questions for you now also don't forget I have a free e-commerce course the $97 course you can get it absolutely free what I did is I put a link in the description below all you've got to do is go there click the link and learn there's no credit card required if you haven't done so yet make sure you subscribe to this channel don't forget bring the bell click that bell right next that subscribe button turn on all notifications I really appreciate if you did that that way you'll be part of the Fisher family the VIP group that gets notified every single time I upload a new video and also you'll get notified when I go live and on the live coaching that I do here you can actually ask questions and we can chat back and forth thank you so much for watching this video and I'll see you in the next one hey thanks for watching my video don't forget to subscribe to my channel and click that little bell right here so you can be notified every time I do a new video also click on one of those videos there keep watching on my channel