 Hello from the ST stage at Embedded World 2015 in Nuremberg where we're looking at energy and consumption savings We'd step an act has been kind enough to join me What is the message that you're hearing from customers when it comes to this field? Okay, so We are talking about ultra-low power applications if you are talking about ultra-low power applications We are talking about almost zero energy Consumption of the whole product, which is based on the microcontrollers Okay, so the customers are usually trying to decrease the energy consumption Because the products are finally powered from a battery and the battery has limited capacity. Okay The battery is also quite expensive, so they cannot select the Big capacity battery because finally the cost of the whole product would be too high to find other customers are trying to find other ways how to lower down the consumption of the whole application and as the most Critical part which is consuming or controlling the whole product is the microcontroller. They need to somehow Optimize the consumption of the microcontroller application. So the big question. What difference is ST technology making? Okay, so let's have a look at this demo. It's a smart water meter Let's say reference design prepared by our colleagues in Poland by colleagues from distribution from masters And it's built around a simple to do L1 device there's also version with L0 running the same or similar performance and So what is he is bringing for such a kind of application? You need to have the application in field running from the same battery over 10 years or more Okay, so you need to reach a consumption in range of 10 up to 20 micro amps maximum Okay, so for the whole mattering even for the glass LCD display and this is Can be achieved with STM32 L devices in general. Okay, how will customers notice the benefits? Okay, so they can see it immediately because the STM32 L devices are based on ultra low leakage technology. So they are naturally Consuming low energy in whatever mode. Okay, comparing to general purpose micros. They have quite Full featured set of peripherals for such kind of applications as I said already For such kind of applications or RTC, Blazor, CD controller They have quite even quite big memories So the customers can fit even with more complex text for the RF communication And they have also some security features so they can secure their firmware. They can secure the send data Good step and act. Thank you very much. Thank you. See you