 Protočno, koncept je zelo poživljeno. V marketu, ki analiziramo, da je nekaj 28 biljon dolar, je objev, objev, zelo poživljena v marketu, nekaj nekaj nekaj je desktop, tukaj je klob, tukaj je tukaj smartphone, ali tukaj je 28 milijon dolar, milijon z vsem, ne z vsem, biljon z vsem, je veliko monej. Tako, tukaj ima tukaj, da je v svoju, da je tudi 3 biljoni ljudi, vzgledaj na vsoftveri. Vzgledaj, da je tudi tudi 30 biljoni, 3 biljoni. Tristim, da je dobra, da smo niske vse predpravili. Znači, da smo prikratili, da smo pravda 200 milijon jezern, prikratili, da nebezerno 100, ste površči, in nebezerno 100, 100 vzgledaj v zelo in je vzgleda. Pobrečo je v zelo, vzgleda, vzgleda. Zelo je zelo tako, da je to vzgleda. Neko je, da smo zelo, da smo zelo. Zelo sem zelo vzgleda v 2004. Vzgleda je vzgleda. There were a few Microsoft Office clones, there was Microsoft Office and there was Open Office. And the market was divided, if you can call it this way, between Microsoft Office and Open Office. Microsoft Office was claiming to have 95% of the market. This has never been true. But they were claiming Microsoft as a gigantic ego problem and therefore they wanted to control the world. In any case, my Open Office at the time had a solid 10% plus market share. Today I don't think that we are in the same position as I said. So let's say that we have around 3-5% market share, which I think is absolutely reasonable in term of numbers. So if you think about the $28 billion, our value is $1 billion, more or less. The value of the market we target, we address. And we are in term of value of the community, the businesses around it, ecosystem companies, people making value added around the Libre Office. We are far, far away from being $1 billion market. So we have an opportunity to grow our size because we already addressed that market. We address a market, we don't get the money from the market. So we should improve the way we get the money from the market that we already addressed. So the market that is already using Libre Office or a form of Libre Office. So the question for the people that have not heard it is about ASAs, that is the value of licenses basically, or the money that is used to purchase a product. This was true in the past, it's not true anymore. So what the analysts are evaluating is the value of the market. So they give a value to each user and then multiply that value for the number of users, because the value of licenses would not be any more significant. It was significant in the past when it was just possible to buy a license and the cost of the license was more or less uniform or the same or similar. Today you have different licenses. If you have a full license of Microsoft Office for the desktop, you will spend probably around 200 euro dollars per year. But that has to be within a corporate license, while if you are an individual you can only buy 365, which is a subscription that costs in the states half of what it costs in Europe and I don't know how it costs in the other markets. So the analysts in front of this mess have started to give a value to users. So it's, of course, an average value is an estimate. They may be wrong, I think that as this is a combination of the value estimated by Gartner and IDC, they are the two largest analysts. I think that at the end we can consider that a very good approximation. The fact is that the reason I'm using data is that because we are there, in any way we are part of that market. So we have to understand that we have, when we started, this little slide has 13 years. I created it in 2010 for the announcement of LibreOffice. And if you think it's still valid in terms of concept, of course a visual is just trying to transmit a visual concept. We are still trying to innovate in a market where there is a number of software that are not innovating. They may do some small innovation, but for instance if you take only Office, WPS Office, they are cloning Microsoft Office more than innovating. Of course we are following Office as well. We are following this kind of reference, but we also develop features that in some cases are not there in Microsoft Office or we develop them in a different way. While if you look at only Office, only Office has an interface that has clearly been developed to mimic Microsoft Office interface almost 100%. Reborn-like interface, if you prefer to call it this way, is not like Microsoft, so people can say it's good or bad, but it's different. So in a market where today you have a lot of cloning and the young people do not remember it, this is exactly what was happening in the 90s. People started to be fed up paying Microsoft licenses and there was a number of clones coming up. They were free, almost free and there were clones. They were just alike Microsoft Office. And I can tell you because I was one of the first to be fed up paying Microsoft Office licenses and I started to test all the clones. And in 2001 I remember I downloaded OpenOffice because I was following the media and I was talking with journalists. I downloaded the first version of OpenOffice and I realized it wasn't a clone. So I said, this is good to test. Of course it was an anthology of bugs at the time, but it was different. It was clearly a different software. Let's say that a software with a soul, I know that software is not a soul, but if you look at software not from the technical point of view and you know that I'm not technical, you figure out the software like something that you know. And I understood that behind OpenOffice at the time, although it was very immature, but became mature with one and one and then with two it was even better. There was something, there was an idea, there was a concept, there was a community. I discovered that later. And the reason I'm here is exactly that difference that OpenOffice had with the rest of the market. Today we are back in that situation. Maybe you don't remember, but we had an office suite by Corel based on WordPerfect and other products. It has disappeared. That was different, but it has disappeared. So during the history we had a time where there were competitors of Microsoft Office which had a soul like OpenOffice and LibreOffice. But the others have disappeared. We are still here. And we have a flag of diversity with the market. And I think this is our flag of diversity that we have to stress with people. And of course in some cases our flag of diversity is not easy to communicate. For instance, if you talk about a community, it's not easy for people to understand what a community is. And if you add to the picture of the community the fact that there are volunteers and companies who are paid and people who are not paid, this adds to the confusion of the person because they don't understand. They don't understand when during the OpenOffice time and for a number of years during the LibreOffice time I was doing my marketing job totally as a volunteer and people was asking me, but why? I said, because I have fun, it's nice. But people on the other side they don't understand why we are contributing to a software. People does not understand what developers are doing. People thinks that maybe they think that the software gets translated by a robot and instead that it gets translated by people. It's funny how people perceive software when they are not into the software business. And so we have different cycles, development cycles. Of course this, if you want, is a marketing representation of what has happened. Developers have never had development cycles to make them easy to understand to the outside world. You have to create a message that is easy to understand. So this is easy to understand. We have cleaned the code, we have refactored the code, we have improved the user interface. Now we get to compatibility, interoperability. We are very good at that. And it's difficult. One of the reasons why the next version will not be 8, but will be 24.2, is because we really, and believe me, I'm trying to crash my head, which is extremely solid against walls, but it's difficult to find a sixth development cycle. So our next cycle is we are the diverse office suite. Do you want to be part of the mass, gets Microsoft Office? Don't look even at clones. Clones are, yeah, if you want to save some money, use a clone, but it will be like having the, for a women, having a false suite on bag. Yes, it gives you a false perception that you are trendy, but the people will look at you and say, oh, she hasn't even the money to buy the real one. And I can tell that my wife can spot a false Louis Vuitton from one kilometer. She has not a real one, but she can spot a false one from one kilometer. By looking at that, that's false, okay. I don't even understand that he's a Louis Vuitton bag, but there is a hidden language of the body that allows you to understand this kind of stuff. This is an incredible effort. I've added desktop because the Wikimedia people got offended by me saying that it was the most translated software in the world. So I added desktop. Yes, Wikimedia is available in more languages, but it's like 50 string to translate. It's not like translating LibreOffice, but I didn't want to get into the number of string. So I said, we are the desktop software available in more languages. And this is something significant in a world where inclusiveness is an issue. In many geographies in Europe, we all know the issue we have with inclusiveness, but if you go to the southern states in the United States, people are trying to build walls and they are doing similar things around the world. In a world where inclusiveness is an issue, we provide a tool to help people feel inclusive. In Italy, we have in Milan, I have suggested to a school that a large number, a majority of students were not native Italians. They were speaking Italian, but they were not native. So I suggested to a teacher to install LibreOffice and start using LibreOffice to each different students in their native language. And with the objective of then switching to the Italian version. And these helped a lot several students and among them several Romanian students, because of course you feel more at ease in using a software if the menus are in your native language that they are in English. Of course if you speak English fluently, that doesn't make a difference, in case it makes a difference. So language is something that we have to stress. And then we have this incredible advantage. Of course you can say that this is a marketing trick, it is, but it's also real. We are not cheating people, if we say that we use the same engine for all platforms. Of course the engine is adapted. You cannot use an engine which is 200 megabytes of executable on a smartphone, of course. So we have to adapt the engine, but the engine is the same. So we have a better consistency. And the reality is that if you use LibreOffice on different platforms, it's easy, because the features are, I would say 99% of feature is there. This doesn't happen. If you use Microsoft Office on a smartphone, the number of feature is probably 10% of the feature of Microsoft Office. And if you use it on the cloud, it's not the same number of feature of the desktop version. Not to mention that they are produced in documents which are visually identical, but in term of XML are completely different. I know that you cannot tell a user to open the XML of the document, but talking with some technical people, consistency of the document is an advantage. So we are now in a situation, and of course the concept of LibreOffice technology is a marketing concept. But the reality is that we have evolved from a desktop-only product to a product that is available on different platforms. And therefore we can say that we are a technology, LibreOffice is a technology, it's not just a product anymore. This makes us different with the others. Of course basic user will not listen to all this rant about technology, but if you talk with people that is in businesses, that has an interest of understanding about the product, the concept that we have a better base than we have incompetent users like me that use the wrong template and have two logos overlapping one with the other, but this is the incompetent user. And the concept of LibreOffice technology is similar to the concept. You remember when Intel had similar problems, they developed the Intel inside concept. So the real computers were those with Intel inside logo to be different from the others with other silicon. Of course today the situation has changed, Intel is not investing anymore on the Intel inside logo because now you have the Apple silicon, ARM processor, so situation has evolved, but we are in that situation. Intel wanted to be different from the others in the market, we want to be different from the others in the market. Thinking that we can address a market of 3 billion users is just wishful thinking. We will never address a market of 3 billion users with a project base on volunteers, but even if everyone was paid, the numbers are so big that the difference in number is so big that there is no way. The Italian subsidiary of Microsoft is 700 people and this is excluding the administration which is all base in Ireland. So basically they have 700 people in sales and marketing and post sales. So if we have 700 people globally, I think we are happy. We cannot fight with a company which is that size as a huge capitalization, as a huge amount of money. So our chance is to say we are different. We want a different product, a different office suite, tri-libre office. It will provide you the same feature, but it's different. It gives you a better ethical background. If you support the software, you will probably contribute to minority languages to be maintained, which is something that doesn't happen when you use Microsoft Office. They don't give a damn about minority languages. They have translated Microsoft Office in the fourth official language of Switzerland, which is the Romance language, because the Swiss government has paid one million French francs to translate it. They got the translation almost for free. For Libre Office, actually it was translated for free. They had a company double checking the translation, but it costed them probably 10,000 French francs. So a difference, which is not even... And we didn't make the translation into the Romance language, because we were looking at a potential business. We did it because there were volunteers in that area that took the time to translate Libre Office, and this is happening in many languages. So we have the opportunity to be different. I've left Red Hat on the desktop. I don't know if they still provide... I think they still provide with the latest version. Probably in the future, Red Hat will not be providing Libre Office on the desktop, but of course we will always provide binary to install on Red Hat or Fedora or distributions. But we have a number of software that are based on the technology and they are consistent. And we have developed this logo. It tells me that there's... Mike, can you check, because it tells me that I have no internet connection, sorry. It's okay, okay. Maybe it was just a hicap in the connection. We have developed this logo. Please use it. Because that is the logo of our diversity. It doesn't say Libre Office suite. It says Libre Office technology. Of course then we have to explain what it is about. But if we get to the point of explaining what is about, we have already won. Because we went beyond the wall of saying, oh gosh, it's an office suite, I don't mind. As long as it's right in document, I can use it. Which is the superficial approach of the majority of users. So if we have to explain, because we call it Libre Office technology, we have just won the attention of the person. We may have not won the person but at least we will inform me that there is something different from an office suite that is thrown in the market without any soul again behind. And of course when I say all this, please consider that we are not, we don't have to communicate to the community. We respect the community, we love the community, we talk with the community, we discuss with the community, we fight with the community. Perfect. We communicate to users. We don't communicate. Communicating with us, it's easy. We have mailing list, telegram groups, metrics groups. We are not the objective of our communication. The objective of our communication are the users. This is the reason why I really invite you warmly if you make a presentation to add that logo somewhere. And try to create some mystery around the logo so that people can ask you but why you talk about technology. All the others will talk about the shiny new features of their software. While we will tell them you can count on our software because it's a technology, it's different, it's independent, it's not made to be similar to any other software. Then of course we provide features which are the same and those features are similar. If you print, you print. We do not do printing in a weird way. But we are different because we have something different to tell people. And of course if you look at the brand Iceberg, we know things that the user doesn't know. For the user, the product is a name and a logo. They launch LibreOffice in the morning, they see the LibreOffice logo and in some cases they even understand that it is a different product. Because I've seen people using LibreOffice, launching LibreOffice and saying, I'm using OpenOffice. OK, where you did see Open in our splash screen. Or in other cases they say this is Microsoft Office. No, where is the Microsoft Office logo on our splash screen? So, users are... In many cases they don't really look at the software. They don't really look at the tool that they use because in many cases and again I will repeat the example of my wife. We have been married for 39 years so you can understand that after 39 years I have... My wife for me is the top person in the world, sorry for all of you, but my wife comes first. OK. And my wife has the user attitude. Two days ago she called me and she said that I've launched Microsoft Office and it doesn't work. The reality is that she launched Office 365 that the company she is working for had installed from remote on her computer and she didn't even realize that the splash screen was different that she was writing a document on a cloud instead of writing on the desktop. And she was complaining because she was trying, of course, to call documents on the desktop but because they wanted her to save everything on the server they had disabled the possibility of saving on her desktop. And of course calling from another country it was difficult, I said call the support and the support told her you can't save on your desktop anymore. And she said oh so it's not the software as before, she said no. It's another software and as I said my wife for me is a very smart person but she is a normal user of software so she doesn't give a damn about software exactly exactly and of course I've not added sovereignty which is another strong point of LibreOffice because I think we have so many messages that we can give we believe we have a relationship with LibreOffice that is not the same relationship of the users so don't expect a user to see LibreOffice how we see it expect a user to ask extremely stupid questions about the software and we have just to appreciate the fact that they are using a software in some cases they hate the software because they would prefer to use a pen and a piece of paper that's the world and I think really help we should help everyone by underlying the fact that we are a diverse project we provide a different software to people that want to be slightly different from the majority you remember you may remember it's a proprietary example but you probably remember when Steve Jobs was back at Apple in mid 90s he made the advertising for the full people so he made an advertising where it was not showing users but it was showing different people there was Einstein in the advertising there was Marie Curie there were people that are different and he said Apple is for different people so do something similar LibreOffice is for people that want to be different and I think that that niche is big enough for us to increase the number of users to increase the number of companies that want to be different of course if you want to be different there is a price on the difference and you have to make some effort otherwise go to the wonderful world this of course is not an invitation for you but for the people outside this building and have fun if possible I don't think they will have fun while with LibreOffice they may have a lot of fun especially if they understand the value of the community behind the product if they understand that when they receive an email is someone that is really caring for the product is not someone that is just providing an answer because it is paid to give the answer we are passionate we try to help the users because we want them to like and love LibreOffice and this makes us different so thank you for listening sorry for going a little bit over in term of time of course thank you again for the people that have supported this conference and now I will just switch presentation because