 So here's a new Leica camera. So hi, so who are you? Hi, my name is Antonio Di Benedetto. I'm a product specialist from Leica Camera USA. And so this is a very hotly anticipated camera, right? Yes. So this is the S3. Yes, the Leica S3. So it has a new high megapixel? Yes, just announced the Photokina 2018. This is the new S3 which will be coming out and it has 64 megapixels, medium format, 30 by 45 millimeter sensor. So the one you had before was from 2015, right? Yes. The previous model, the S-Type 007, this will replace that when it is released. And that was 37.5 megapixels? 37.5. You're jumping to 64 megapixels, which is a big deal. Yes. Fashion photographers, all kinds of? Yes, all kinds of applications. So the concept of the S-System from the beginning was that it was conceived in the digital world. It was thought of as this is, we don't have an analog medium format system that we have to adapt to digital, so it's a matter of, you know, from the ground up for digital, they decided on the 30 by 45 millimeter sensor size, the perfect balance of performance and image quality in medium format with that medium format look while still being portable. So it can be really for all kinds of applications because it's a camera that is medium format performance and image quality, but it handles more like a full frame DSLR. So it's more portable, it's weather sealed, you can get this soaking wet and it'll just keep on going. Weather sealed? Yes. But you wouldn't want to go swimming with this? No, maybe not taking it for a swim. Well, it's not water proof. It's not risk breaking it. Right, it's not waterproof. Even heavy rain, yeah. It's not waterproof, but it's very well sealed against splashes, dust from the front of the lens to the back of the camera from the bottom to the top. The lenses also have what we call an aqua-dura coating, so water just runs right off of it. It's really, really durable. So are people using this for any kind of like sports photography or not really? It can be used in certain applications, maybe you can capture action with it. It's fast enough to do action for medium format. It shoots three frames per second and even in the new model where we've upped the resolution to 64 megapixels, we still maintain a fast frame rate of three frames per second. We have not made any sacrifices with this new sensor. And let's stick around. So what do you have here? So on the back, we have very streamlined controls and you find this on the S and also this kind of trickle down onto the SL model as well. So the concept is you have four customizable buttons and here, by default, they each have a push and hold function. So, you know... So, like for example, if I push here, it will bring me to the camera menu or if I push and hold that same button, I get ISO. So the push and hold function can be customized on each button so you can really make it your own. But it's overall very intuitive and very easy to get into, not a million buttons everywhere because the idea of really all of our cameras is that handling is just as important as image quality and performance. So you should be able... The camera sometimes is just best that it kind of gets out of the way and allows you to focus on your subjects and your photography. So let's look around again. So what do you have up here? Is it a memory LCD display? Yeah, so we have... Sunlight readable? Yeah, LCD display that is readable in direct sunlight or in darkness. It's also backlit. We have our dials for shutter speed and aperture. And also if you push in the thumb wheel, you see that you can change your exposure mode through that very easily. Video button for opening... flipping up the mirror to go into live view and then video recording button. And you have a nice die-opter here with click stops. I don't know if you can hear it clicking. So really big viewfinder, optical viewfinder. Really easy to look through, really great for... even if you have glasses, you can see it kind of stands off of the body of a good amount. So when you put your eye to it, you don't feel like you're jammed up against the LCD on the back. But really great for... High resolution EVF? It's OVF. Optical. So this is a DSLR. And so that means that you have a true optical viewfinder. While many cameras are now going mirrorless with medium format, there are still many advantages to a DSLR, of course, such as very, very long battery life, less worry in terms of overheating because you're not running the sensor constantly. So that helps with signal to noise ratio. Overall performance of an SLR can be very advantageous for this kind of segment. Can you live view on the display? Yes, of course. Just press this button right here and you can get live view. Does this display flip out or... No, it's fixed. So how does this design... How does it upgrade compared to the last version? So physical design and style and handling is very similar to the previous model. But with the new sensor and new imaging performance, we also have new video quality too. A new video function. So the previous model, the S-Type 007, brought in video recording. Now we have video recording that's even further augmented. So last model, you could record 1080 on the full medium format sensor. And if you wanted to do 4K, you had to crop to super 35. Still good, but you lost a little bit of the look of medium format in the crop. Now with the S3, we will maintain full sensor readout for 4K video. So you can get medium format look and depth, even in 4K video. Can we go on the menu and look at the video settings? So is it 4K 24? Let's take a look. Oh, hang on. So video resolution, yeah. 4K is at 24. So it's full medium format 4K, cinema 4K. Correct. So that's exciting for some markets. Yeah, definitely. They're looking for getting very high quality video. Yes, absolutely. And it's important to have a dual function camera for stills and video. And speaking of dual, this camera also has another attribute that has been with the S system since the beginning, and that's its dual shutter function. So you see over here, the on-off selector, you go from off to FPS, which is the focal plane shutter function, and then CS, which is central shutter. Now, the lens I have on here is not a CS lens, but we offer six different CS lenses where you'll actually be able to use a leaf shutter in the lens for faster flash sync. Faster what? Flash sync. For when using studio flash, you can sync up to a thousandth of a second. Really helpful for studio environments when you need to sync at high speeds. Do you have many fashion photographers using your medium formats? Yeah, absolutely. It can do really great things with fashion, but again, because of its robustness and its ruggedness, you can take it out of the studio. It can be a great field camera. It can be a great landscape camera. You name it. It can really do just anything that maybe, in a lot of cases, medium format cameras would have trouble with, because it's so rugged. Photojournalism? Possibly, yeah. I mean, it really is up to the user, but for the, especially, let's say, environmental portraiture, where it's kind of in that photojournalistic style, a reportage style, absolutely. So the best portraits are taken on this? Absolutely, yeah. This lens, in particular, this is a 100mm f2 sumacron S lens. Yes, this is a cable of amazing portraiture. Amazing portraiture, with a very smooth bokeh? Yes, you really get that nice medium format look with that amazing sharpness, even wide open. Our lenses, Leica lenses across the board are known for their wide open performance, and here is no exception. These lenses are incredibly sharp, wide open. I always say that you only need to stop down if you need more depth of field. There's no need to stop down for more sharpness. But once you have that tack sharpness on, say, the eyes, the fall off right behind is beautiful because it has that medium format depth. And you have many other lenses, right? Yes, we have. Everything from as wide as equivalent of an 18mm to as long as equivalent of, I want to say, 135mm. Basically, we have as wide as a 24mm to a 180mm. But if you convert it, it's times 0.8 if you want to talk like 35 full format equivalents. So this is very high end professional pricing also, right? So what kind of price do you have? Well, we haven't released the pricing yet. So I can't say. But that will be announced at a later time. The last generation is how much? The last generation currently, I believe, well, I know U.S. pricing, so my apologies. I believe currently is selling for 20,000 U.S. for the S-Type 007. That may have varied at times, so please don't quote me on that. And the lens is? Lenses, again, knowing U.S. pricing, typically range, I want to say starting at 4,000 up to 11 or 12,000. This could be a high end one, right? Yeah, this is, I believe this might be the highest end of our S lineup of lenses. Nice. Is there any kind of stabilization? No, there is not. Also not in the lens, right? No, we do not have stabilized lenses. We have all prime lenses, and then we have one zoom lens. And autofocus? Yes, all autofocus. Very fast, very precise. Yep, absolutely. But then people can use it on a gimbal, I guess, if they want to do videos. Yeah, I mean, there's all kinds of options via video with setting it up as a rig. You name it, you have outputs for your audio and everything you would need. We anticipate a spring 2019 shipping date.