 So this video, I'm going to show you how not to do cold emails. I've seen one of the worst cold email barrages ever in the month of June. And then I'll show you the right way to do it. How we're going to be doing it for our new email marketing services, the more personalized outreach that we're doing through cold email. So first, let's look at Exhibit 8. How not to do cold email. This is a woman, or at least I think it's a woman named Rebecca, and she's been emailing me every couple of days throughout all of June. There's dozens of emails. I think there's close to like 30, 34 emails or so, and she just did not stop. And they're all terrible. Okay, so look at this here. I'll tell you what's wrong with these in a second. Hello, it's been some time now and I haven't received a response. I really hope everything has been going well. We're now going through a second wave of the virus, and I really hope everyone is staying safe at home. If you see my email, please respond when you can. Now, what's missing here? She did not tell me what's in it for me. Why should I respond? It's been some time now. I haven't received the response. Why would I respond to this? Like, what is in it for me? She's not telling me. She hasn't told me anything. Okay, this is basically how all of her emails have gone, and she's sent dozens of these to me. So these are all going straight to trash into the spam box now, and I just think it's pretty hilarious like how bad these are, right? Hi, just quickly following up really quick in hopes of actually getting a response soon. I hope my email has not set the spam. Well, it was. Please respond as soon as you can. Is this email not in use anymore? This email is the only one I could find, or maybe you're just busy. I don't know, but I hope you receive my emails. Rebecca, if you're watching this, what the hell is in it for me? Why would I respond to your emails? You didn't tell me a single thing about why you're reaching out, okay? So it's not just Rebecca here. If I look at my spam box, there's so many people just like this, and sometimes the reputable companies that send cold emails that just suck, okay? So the number one thing she's doing wrong here is she has not answered the question for me, what's in it for me? Why should I respond, okay? What is the benefit of me responding? What am I going to get, right? That's all that people care about. They don't care about you. They don't care about you getting a response. They don't care about how much money you want to make that month or how much clients you want to get. You need to answer the question, what's in it for me, for the prospect, okay? So what I'm going to be doing here is I want to show you an example of how we're going to be reaching out. This is called account-based marketing, and basically means more personalized, targeted outreach. We have a list of accounts. We have a list of Dream 100 accounts here, and I hid most of them here. You can see we have 102 here, lines or rows, but I hid most of them. I'm just going to show you an example of one, the first person on the list here, which is John Whiting, okay? And I want to show you how we're going to reach out to him and how we're going to reach out to other people. And this is a more personalized approach. It's not the spray and pray method just load up a bunch of names and a copy, pastes and message. This does take a lot more time. You can probably only do around 10 to 15 of these per day before you get burnt out. But the result of that is you get a much higher response rate, okay? So if you have, I don't want to say the balls because there's probably women watching this as well, but if you have the time and you are determined, you want to make this work, you want to get higher response rates, you want to lock down three to five clients or so in the next month, this is going to be the best way to do it because it's more personalized to the people you're reaching out to. Again, this requires more research and more personalization in the message, but it does have a much higher response rate. So let me jump over to this document here, all right? So the subject line should be somewhat personalized. So I might say something like, John, love your YouTube channel. Or John, I'll shot you this quick video analysis on your email market. So these are just some quick examples, right? You want it to be personalized to the person you're reaching out to. So John here has a YouTube channel. Let me just click here. And you can see here some information I have. I blocked off some of it because some of it is, you know, I don't want everyone blowing him up. But I rewrote that his name is company, his URL for his website, the industry he's in, the Facebook profile, his LinkedIn profile, Instagram profile, YouTube channel. And we can reach out through all of these channels here. We can also reach out through email. So we can send him a message on Facebook. We can send him a message on LinkedIn and Instagram. Hit him on all these different areas, okay? So if we go to his YouTube channel here, he actually has a YouTube channel. So I might reference one of these videos here, right? John, loved your video on the best marketing spend with limited resources, right? So reference something personalized in the subject line. Okay? That's the first thing. Now we go to the body now. So personalized snippet. I might say something like, just do this and I tele-sized. Hey, John. Loved your video on. This is off the cuff, guys. So if I go for periods of time where I'm not talking, it's because I'm thinking. So what I'm doing here is I'm referencing something personalized from his YouTube channel so that he knows that I actually went through and did my research, right? And I'm going to go back after this. I'm actually going to reach out to John and see if we can help him and reference something else here that's personalized. But I'm just showing you a quick example here, okay? So auto-increase brand awareness for your business. Getting traffic and eyeballs and your offer is an important part. So real simple. This is not the best personalized snippet here, but what I'm doing is I'm referencing something that only John has, right? So he only has, he has this video on how to increase brand awareness for your business on his YouTube channel, which I referenced in the subject line, right? I'm just going to highlight this so I'm going to use this. And then I talk about the problem that he's solving, kind of complimenting him, right? Getting traffic and eyeballs on your offer is an important part of growing your business. And it's great to see you helping people with that, okay? Now, I'm going to say something, call out the problem, right? That's the next step here. So I'm going to do this, now what's the problem? You want this problem that you're calling out to be, oops, to be related to whatever you're offering as a solution, right? So calling out the problem, what's the problem? So I might say the reason I'm reaching out is I'm on your email list because our service is email marketing, right? We help people set up, help info product creators, e-learning businesses set up on, or automated email flows to help them make more sales and more profits from their products, their info products. So I'm going to say the reason I'm reaching out is I'm on your email list and I noticed a few areas that you might be, oops, did I hit the caps? Okay, so this isn't official. I am on his email list, but I haven't done a full analysis yet. So this is just off the top of my head of some things that we might say about his email list. So number one, you don't have an abandoned cart. You don't have three email. Could be leaving four to 5% of your, okay. So you don't have a three email abandoned cart sequence in place. Could be leaving four to 5% of additional sales on the table from people who abandon your cart. You don't have a 10 part welcome sequence after someone opts in for your, for your lead magnet, which is in his case, I think that's a free training video. I'm just going to save via cell video sales later. I don't have a percentage usually for this. So I'm just going to say could be leaving more sales, could be leaving sales on the table here as well. A third part could be that, what else do we help them with? Now let's just end it here, but this is an example, right? So what I'm doing here is our services email marketing, and I'm referencing a few problem areas from being on his list of things that we can help him with, right? So look at this, the reason I'm reaching out is I'm on your email list and I noticed a few areas that you might be able to improve. You don't have a three email abandoned cart sequence in place. Could be leaving four to 5% of additional sales on the table. Also you don't have a 10 part welcome sequence after someone opts in for your lead magnet or your free training video sales later. Again, could be leaving additional sales on the table here as well. Okay, so what I did here was I called up the problem. These are a couple problems related to his email. I want him to think, huh? I don't have those things and I am leaving sales on the table, right? Maybe I should talk to this guy again. Again, what's in it for me, right? So he's looking at this, he's saying that I don't have these things. I want to put these in place, right? And I haven't done a full analysis on him. I haven't actually looked if he has these things or not. But I am going to go back and check after this. So value proposition. This is basically your I help or we help. Who do you help to do what? Okay, so I would say we help info publishers to increase their sales by 20% plus we create the copy and map out your sequencing. You just upload it to your ESP press send and profit, okay? Guys, please do not copy and paste any of the stuff that I'm using here. If you do, you're just a piece of crap. It's not going to work, okay? You can't just copy and paste what people are using for cold email. It has to be related to your business and if you are one of those copy-pacers, you're not going to last long, even if you do find some success, okay? So please come up with your own value proposition. Come up with your own personalized snippet and all this stuff here. I'm just giving you an idea here, right? Personalized loom video. So I'm going to insert link and I'm doing these personal... You don't have to do this, okay? This is just an additional touch point here because I like being... I like shooting these videos up to you, it builds that rapport, builds that no-like and trust factor because they can see you, right? So when I shoot this video, it's basically going to be reading off this exact same thing. I'm going to be on John's website. I'm going to say, hey, John, I loved your video on how to increase brand awareness for your business. Getting traffic and eyeballs on your offer, definitely an important part of growing your business and I'm glad you're helping people address that problem and helping people get more brand awareness. Now, the reason I'm reaching out to you is because I'm on your email list. First of all, I notice you don't have a three-email abandoned cart sequence. You could be leaving 45% of additional sales on the table there from just setting up a simple abandoned cart sequence there. You also don't have a 10-part welcome email sequence after someone opts in for your free training video sales letter. And again, you could be leaving additional sales on the table because you're not nurturing people to becoming customers with you after watching that video, okay? So this personalized loom video is just me talking about exactly what's in the email here, okay? So you don't have to go into a crazy off-the-cuff, like personalized script. It just has to be reading or addressing what you're already talking about in the email here. So I'm going to create that video for each of the people on my Dream 100 list and I'm going to insert the link to the finished video within the email so that they can watch it. Social proof and credibility. All you're going to do here is you can talk about how many clients you've worked with, results for your clients, right? How long you've been helping people, et cetera. This is just showing social proof, any kind of social proof or credibility that you have. Maybe you've spoken somewhere before, maybe you have some sort of industry awards or recognitions. If you're brand new, this won't apply to you. But that's what you would insert here, right? We've worked with 51 clients in the info product space. We've helped, we've generated over 11.2 million dollars for our clients and for ourselves in our own business. We've been helping people with email and email marketing for the past four years. That's some examples of what I might be saying in this area here, okay? So social proof, credibility. If you don't have this, it definitely helps. If you have this, definitely helps. So try to get this as quickly as possible. And then you can talk about it and reference it here. Now the CTA, I just like to, I'm going to direct people to a discovery call, right? So I might just say something like if you're interested and having a chat about how we can help you scale your sales profitably with automated email, please book a time a quick chat here and we use Calumny here. Okay? Sign off. So additional background on your company. Again, you can talk about more case studies, testimonials, results you can address, you can show them some content that might warm them up so I might say something like by the way here's a link to some of our best case studies. Here's a link to a video 25k per month in two months using email. Okay? And then signature. This is just your sign off, right? So Sean Anthony see you address phone unsubscribe link. I might have a book of call link here as well. So let's take a look at what we did here. Now, I want you to quickly take a look at Rebecca here. Okay? So look at her email. Has nothing to do with me. Has nothing to do with what she's going to help me do. She is just begging for a response and she sent dozens of emails. So she's persistent but she's basically a straight spammer because she isn't telling me anything of value. She isn't telling me why I should respond and she hasn't told me what she's going to help me do if I do respond. So she's just a straight spammer and this is what you do not want to do, right? Now this is the ABM approach account based marketing, more targeted approach that we're using for our Dream 100 list and what we're doing is a personalized subject line. Love your YouTube channel. Personalize snippet. Love your video on how to increase brand awareness for your business. Getting traffic and eyeballs on your offer is an important part of growing your business and it's great to see you helping people with that. So it's a personalized snippet that talks about something personal to them like I can't just copy and paste this to anybody else on my list because they don't have this video and I'm also complimenting him on what he's doing in that video. This is related to our solution and what we provide, which is email marketing. They don't have this abandoned cart sequence in place. They don't have a welcome sequence in place to turn prospects into new customers. Could be leaving a bunch of sales on the table here. Value prop. We help info publishers to increase their sales by 20% plus using an automated email sales machine. We craft the copy, map out your behavior of sequencing. You just upload to your ESP press send and prop it, right? That's what we help them do very clear and they can read this and they do. They increase sales using email but I don't really know exactly what they do so I'm curious to learn more, okay? So we tell them about what we do but we don't list out like every feature and benefit or anything within this area here. Just a really quick one to two sentence value prop. I'm then going to shoot a personalized loom video talking about, again, what we talked about in this email, how we're going to help them and calling up the problem and their value prop. I'm going to shoot a personalized loom video on his site so that it warms him up to me and makes him more likely to accept a phone call because it builds that no like and trust factor when he's watching me on video. Social proof and credibility. You can talk about how many clients you've worked with, results you've had for your clients any awards or recognition that you've had and how long you've been helping people in a certain industry. You can talk about that, how many years and the call to action. We're directing people to a discovery call. We want a 15 to 20 minute chat with them. If you're interested in having a chat about how we can help you scale yourselves profitably with automated email flows please book a time for a quick chat here link to our calendar so he can book a time that fits for him for him and his schedule. Sign off. This could be additional background on your company. By the way here's a link to some of our best case studies here's a link to a video training I created and how we started a new info product business and grew to 25k per month in two months using email marketing a link to a video sales letter that we created and then a signature so I might say something like looking forward there we go so can you see what I did here? This is a big difference from Rebecca's email John knows exactly how I'm going to be able to help him and help him increase his sales and profits using email marketing I can help him address these problems and I also reached out with a personalized snippet and a compliment so these messages they get a lot higher response they definitely take a longer time to do you just saw how long it took me but if you can focus on doing maybe 10 of these every single day and you do this for an entire month and you have a good service you have a good offer I can guarantee you you're going to get some clients I can guarantee that if you actually do this you do 10 of these a day this personalized ABM style outreach account based marketing where you're doing a targeted list and you're reaching out with personalized information here I can guarantee you if you have a good offer service that you are going to get some clients you're going to get some high take clients for whatever service or whatever offer you have so give this a try this is stuff that I usually charge a lot of money for for my accelerator students and for people like private clients that I work with one on one clients but I want to map this out because I know most of you are not going to do anything with this anyway and the other thing is I'm just seeing way too many crappy emails and I want people like Rebecca to stop emailing me with this crap okay so apply this to your business give this a try for a month and I promise you're going to see some amazing results if you actually follow through and do this it's not easy but it's simple there's a simple framework a simple formula for doing this and if you can do it for a month straight you're going to see some results you're going to make some money okay I hope this was helpful for you guys and if it was give me a like if you have any questions about how to do this or any questions more around what I'm doing in this video here comment below I'll either answer them within the comments or I'll do it on another rapid fire Q&A session okay so that's it for this video I'll see you guys in the next one