 One of the most important topics in all of information technology and broader, practically every, because information technology and software touch every field, it has become something that's of concern to all of us. Anyone with a smartphone, anyone who uses e-commerce, anyone who sends messages online, any of that. Unless we live in a forest and don't use any technology, we don't have a stake in this topic. And first I'll actually put up a small presentation here and share my screen. This topic, adjunct surveillance, there's something that Varshi Furandini's Raju, I guess now talks about a lot. And this is the sort of ambient surveillance that is now going on essentially all the time, even when we don't think we have been tonight. This is by, mind you, this is by private companies. So to take some examples on Google or Facebook or Twitter or any of these platforms now, and a lot more actually, even B2B companies. There is no surveillance going on. And there's data being recorded that's one step, but there's a lot more. If your phone knows who you are calling, the software and the phone is obviously mediating the calls all of that. That's one level. That's inevitable by product of using the technology itself. But as a result, some similar surveillance recording these, that's also on another level and that's one of the ultimate reasons they call the controller, making sure the call is properly all of this. But something much more similar is going on where that data, whether it's call data or usage data or clip stream data or all of that, is actually there is a market for the data that's being traded out. That is what we need here. And take an example. And so first at the free service level, we are paying for our free usage with data. That's fun. And but what is going on is these companies are gathering information about data from other websites, other tools, other apps on our phone. But the data is actually being funneled into, for example, even when we don't think Facebook or Google would have access to some data, they often do. So that's what we call the adjacent properties of third parties. That data is also being funneled into this. And I'll give some examples here. And here is a kind of like most in general, that healthcare systems data. So this initiated project making. So patients medical data. And the health data is actually how Google has access to. They make deals. And here are some of the examples. Google and Mastercard can accept a bill to drive the game sense. And so this is a Google found the perfect way to link online ads to store purchases. So yeah, what is going on is you have the online or click data and then the credit card data. Those two are being collected together. And when you bring that kind of data together, they get a lot more insight about consumer behavior. But in the process, our privacy is gone. And these are not, and this is similarly, this is a document. This is actually last year. And every search every click every buy on every site. That's what they're selling. And the clients of some of the major corporations are going to Google make the software. They bought this data. This is the secretive market for the opposing data. So this is what is going on today. This is reality. And we are surrounded by phones. And the stops. We use the web. Many of our apps have these type of trackers embedded. Often they would be in our course. Maybe there is some kind of even something like a free emoji or free sticker or something. That actually is collecting data that whatever that some add on it to this. And that's the problem today. And these deals are done without anybody's permission and without any kind of regulatory oversight in most cases. All this is what prompted the GDPR. The GDPR applies only to the EU. So companies like us, we have adopted it globally. But these companies fight it every step. And if you go look at, for example, you will see that tool is being filed in France. Here all the time you will see this. But every month they're getting fined somewhere. So the whole idea is now we come close to the edge and if we get part of it, we pay a fine. That's the business model right now. And that is, and so as a user, we have no control over any of these. And in India, I mean, this is even one layer removed because they'll often the data is not even decided in most cases. Though legislatively, some of that could be changing. But as of right now, most of the data is not even in India. So we have no, even our government has no visibility in what is being done with the data. And this is not just in free consumer level apps. It actually goes on even more so in the B2B business application, which is something that we are familiar with that we have seen. And here are some examples. We go to, for example, if you go to a web app or even a mobile app, they are subtly tracking this and the third parties. And this is the third party tracker situation. So for example, go to Salesforce website. We'll see all the Google analytics, double click, floodlight, written analytics, Facebook pixel, all of it is there. That means that any user of Facebook is now essentially all this data is doing there. And that Salesforce data is then collated with what Facebook already has for Google already has. So you have actually this type of 360 degrees of users and that's what they want. They want behavioral data from within the apps and from the web behavior and mobile apps, all of it. So they can call it together. So they build a profile. For example, I have this kind of phone and I tend to access it from this geographic area. And then call it my, I charge my credit card here. And I use these apps and I use these features in these apps. So you can imagine how much data they have on each of us with all this collected. And the goal is to then they go and tell advertisers we have very extremely precise demographic profile. So you can target your ads. That's the goal. And so the price can be much higher. That's the entire business model here. In some segments, I mean, even we are aware of click prices per click, it could be 7800 dollars per click. And in some other more, even more lucrative segments, the per click prices could be 300-500 dollars for one thing. That actually is coming from all this, that they are giving precise tracking. But the price we all pay is that there is no such thing as privacy. I'm moving the former CEO, Eric Schmidt, even said it. There is no such thing as privacy that we used to. That's what he said actually. And so it has been the norm for a while. And this is now, lastly, GDPR have bought this. And this is where the privacy of democratization team plays out. Where how do we find this as governments and citizens? And there are more examples. They say please similar. These are business software companies. We look at how many for the LinkedIn, Facebook pixel, double click, Google conversion tracking, all of it is there. Simply go to the city side. All of the trackers are embedded there. The website is like festooned with all these ornaments, these trackers. These companies are actually not in the ad business. They actually sell software. They sell subscription. Still look at the amount of trackers there and it's the same thing. I can go on and on and on. And in fact, we actually looked at all this. We took a stance. We are not going to do zero trackers. So you will not find Google Analytics, not find Bing, any of it in our site. And that is a conscious charge. We are here to work very hard to remove all of them because they subtly have many ways of getting back in. We use some tool, some JavaScript library and they will have some trackers. That's why we have to actually do a very thorough, exhaustive thing. And we took a few months to get rid of every last factor. And we've done this, but this is what we really believe must be done. And Slack, similar. So practically any company can keep going. And so these are companies that are already charged for their software. On top of that, they also are selling this type of surveillance data. That is what is most upsetting about this because you pay for software. And then you also get tracked and then the data reaches the surveillance companies. And this is the reality today. And the question is, what do we do about this? That's actually the fundamental thing. So legislatively, many countries are now passing laws, and that is now becoming important. It's spreading. For example, in South Africa, passed a law that is fairly straight and I already mentioned GDPR, that is European Union law. And also more and more countries are now requiring that their citizens data be kept in their own jurisdictions so that they can. They can actually impose their subject to their own local laws on data protection. EU is very, very strong on this. And now European Union data has to be kept within EU. And other countries are starting to come around to the same thing. And India also, I think there is more and more requirements coming up. And both from terms of administrative regulations, as well as new legislation being passed. So this is a global trend. And in this, now, the surveillance companies will say, we need all this data in order to personalize the surveillance somehow. But in reality, as any of us know from our experience, often the ads they show are quite dumb. If I bought a pair of shoes for the next few days, I'll be getting the same pair of shoes every night. I already bought it. Why are we showing me the same ad again and again? And this is common. You've seen it, the follow me around. As if you search for a pair of shoes, you'll find that every website is now showing these ads. This is very common. And so it's not like, and the reason is ultimately no amount of AI you can throw can really understand humans on the ground in this context. It's a lot more very contextual, specific, but general algorithms cannot track, cannot be very specific to each one of our situation. So I think you built a profile, but the profile assumes some statistical models, but somewhere or the other it breaks them for some people. So that's one justification they have. But they sell this to advertisers on the other side to say that we give you this precise data and that is why you pay higher for our ads. That's actually not even true. Using the ads are not all the product, particularly the higher you pay, the less ROI you get. And after a lot of companies are now spending and there's a flood of venture capital and so that's going with these ads. But really most people are not asking, are these ads really worth it? By asking the question, are these ads worth it? Then we are also indirectly asking the question, is all this tracking worth it? On the other side, extremely simplistic strategy, for example, newspaper ad or flyer attached to newspaper, these things can be quite effective. And these violate no privacy at all. This is another thing that we have actually seen to have forgotten on all this digital direction. Quite old-fashioned techniques in marketing actually work. For example, I often, how do we build customers for a regular everyday product? When you go to the bus stand here or a railway station here and hand out fares just on commerce, right? That can build up local awareness. These are techniques that are well known. And it's not new one. And yet in this digital rush, we have forgotten all this. And companies are paying massively for digital ads for the privilege of being digital. But in reality, digital is no longer actually offered. So all this privacy violation in my opinion is not even worth any of the personalization we are supposed to get out of this. Or ads that you want to see kind of thing. Mostly it's not worth it. And we also see, I mean, this is all the time this happens on YouTube. Like let's say I go on to the meditation video and they will have some ad for Zomato Chicken or something like that. And it's completely inappropriate in the context. And yet these ad companies are doing this. I mean, the user is watching a meditation video. Maybe they're not in the mood to order food, right? But that's what they're doing still. So this is the example where I'm saying, even with all this data, they're not actually doing a good job of anything showing these ads. And then what is the point? Why are we then being so worried so much? And then these, on top of it, this is where the democratization comes in. Recently, we all know, for example, the Indian government, where Twitter banned some politicians and their accounts, which they have already been doing with us. The most famous, of course, is Trump's account that they banned. But here's the point, whether you agree or disagree with whichever political side you agree with, should Twitter have the power to do this? In what legal mechanism did they use to attribute to themselves as power? And then on what basis, if they have the power, then why should they be regulated as if they have the power? Because all power and political power in any democratic setup is subject to judicial review, subject to parliament or legislative approval, all of them. So you have a political process. Twitter cannot argue that they are beyond the political process and also claim that they have the power. That's the problem. And so they increasingly running into a type of exchange governments, not just India. It's happening in France. It's happening in Australia, which is Facebook and Google has added some instruments. These companies argue both that they're private platforms. They have the right to do whatever they want. And they can ban anyone. And at the same time, they have the protection of free speech for themselves, which is something that they won't extend anyone else. So this is where the landscape is today. And where is it heading? In my opinion, where the society is next few years, we're going to see increasing geographic specific costs. So you pretty much every jurisdiction, every country, they're going to have data sometimes being demanded data being kept local. And that's something that's coming and the company has to scramble to meet these. And we are doing that as well. We are building data sometimes that is our response to that. And this makes it then very clear. And we also tell citizens of India's jurisdiction, your data is subject to the loss of your jurisdiction. We as a company will not take this data out of your country so that it completely stays there and it's subject to loss of your jurisdiction. And what those laws are, you determine in your process, in the process, we don't have any say in that matter as a company. And so this is the right stance, we believe. And we ourselves, by disallowing all of these third party countries, we have taken a strong stance to protect the privacy of users. Now, there is one argument, the Google former CEO, Eric Schmidt advocated, which is that there's no such thing as privacy, get used to it. But very hypocritically, he actually challenged people who brought up his own personal life and he made sure that Google search expunged those. We had the right to do it, but then why not extend that right to everybody else? That's exactly what is there in GDPR, where the right to be forgotten. For example, if I have something that I did 15 years ago, the law now extends me the right to demand from search engines and others that delete this data. It's long time ago, it's over. This is what he did with Google, the Google's former CEO did this exactly. He made sure that certain data that was personally embarrassing to him did not appear in Google search, but he just would not extend the privacy to average Google users. That is the problem. So this governments will have to force them to do it. And I believe that compulsion is coming. I don't believe that we're going to have a Wild West world we have. And that came about because most people, particularly governments and citizens did not understand this technology. Now that this technology, those smartphones and search and maps and everything is in all of our hands, we are all very used to it. Now this, this next issue of this privacy protection and who is who wants the data. Our stance is that the user unconditionally wants their own data. That's the first step, personal data. They have the right to demand the service to remove that data if they don't want it. That's the first step. The second is there are then even public sort of news items or something which is subject to different laws because it was a publicly available. It's a news story. A user may have a certain what they call the period where after a period, they have the right to be forgot. So it could be in some markets, but you have to go look up the markets, not regularly available in search, which is all the real world used to work. The right to be forgot. And for example, you know, in many jurisdictions, a criminal record or a felony or something after conviction, the period is served. They have the right to be forgotten. If they are a law abiding citizen after that, they have the right to be the whole thing is kept somewhere in dusty files and all, but it's not coming up in the first time in search on the back. These kinds of laws are there on the books in many places now. And I believe they will spread from any country with a really democratic system with the constitutional law and all the process due process rights. All of this will end up adopting these types of laws because these are essential for citizens to go about life. And then there is surveillance data from all the real world. So there's all the cameras and that video feed could be going off somewhere outside the country. That is another thing. And so not even subject to jurisdiction of where the store is located. All of these practices are coming into challenge. And in the next several years, we're going to see these change and companies. We are making a big move in Zohar in this. We are making privacy as a core value of Zohar. We even have the standard to choose privacy to Zohar. And we believe that this is going to become legislatively important for everyone. And the surveillance companies are going to be the most challenged in this. And then the companies that so routinely censor views expressed on their platforms, then will be accountable by the legislature for everything posted back. Because you start, stop, stop censoring stuff. Then you are taking responsibility for it. You're not leaving it to the courts. You are taking responsibility for it. Then you take full responsibility. I think that is what the situation is going to be. And this is where I believe we are as in terms of internet, in terms of smartphones, all of that is where it's sitting. And recently you saw Apple has made a major announcement. They are going to actually have certain types of photographic videos they're going to search in the phone itself on alert law enforcement. Because these are highly damaging material and they are going to do this. And this is another form of, we have to accept that these are now the subject to loss even as these folks. And if we are subject to loss, then the companies are also subject to loss, the same loss. And the companies are accountable for what they do with our data. If we are accountable for our behavior, then the companies are accountable for their behavior as well. So you're going to see a lot more of these growing. And so that's the, that's something that I want to provide. And this is the analog of open source. Open source now is completely mainstream. Every company, every business now uses it. And in a similar way, these ideas, this our own privacy and data protection policies, security consciousness, these will become ridiculous. That is what we do. And with this, I will be open to take questions. Thank you for this. Thank you.