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Prosumers

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Published on Jun 22, 2008

The word is a combination of producer and consumer that perfectly describe the millions of participants in the Web 2.0 revolution.

It's not a new word, but it's a word that will become the norm in the coming years. It's already being used by companies such as Sony to describe users of video cameras.

Davide Casaleggio created this video where Prosumer is featured strongly. The video includes world domination by Google in 2050 and Lawrence Lessig becoming US Secretary of Justice in 2020 and declaring copyright illegal.

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