 A coach at the beginning of a game is only given a finite number of timeouts and those timeouts are briefed by design, they're either 30 or 90 seconds, they don't have the luxury of calling a timeout whenever they want or holding a meeting with the team whenever they feel like it. You only get a few of them so you have to use them wisely and you best share something with your team that's going to put them back out on the court more apt to succeed and I think businesses should follow a similar model.