I have worked hard for years to make sure that I could retire and keep the lifestyle I am living now, if not a better one. That is why when I heard that I might not be investing my assets in the best way I was worried. A friend of mine mentioned precious metals and I was immediately skeptical because when you think gold you think billionaires. But I did some research with thegoldrushexchange.com. When it came to securing my financial assets I wanted to make sure that I could get the most out of them. As I was doing my research I found that 401Ks and other standard retirement plans became very volatile when the market went down. By performing a 401K to gold IRA rollover I was able to secure my retirement investments. Gold IRA rollovers work similar to other IRAs with the exception being that with a gold IRA rollover you invest in gold instead of an intangible item. When the stock market is at its worst gold IRA rollovers are at their best. With a gold IRA rollover you are protected from times of bad markets. I learned that I was viewing gold wrong, it isn't just for the exuberantly rich, it is one of the oldest currencies in the world. Gold has been used for coins and bars to pay since before some of the oldest countries you could think of. They are a tangible item that has an amazing value. There are a large amount of gold IRA rollover companies out there. But because you are talking about your retirement investments you want to make sure that you get a good company. There are a lot of different ways that gold IRA companies can pull over on you but the most common is hidden fees that don't exist at the best companies out there. The Gold Rush Exchange (http://thegoldrushexchange.com) helps you to find the best gold IRA rollover company. A friend of mine recommended this website and I saw why when I got there. The website didn't just promote one gold buying company they helped me make an educated decision on where to invest my money. On the website you will find a list of the top rated gold IRA companies and what their ratings are with various consumer rating bureaus. There is also plenty of information on what gold IRA rollovers are and how to start one. You can even order a completely free guide on how to start a gold IRA rollover so that you can see all of the information in hard form. There is no fees, no paying, and no tricks to this website. It is simply helpful. I was extremely pleased to be able to go to one website and get all of the information I needed to understand the market. Now that I have a more stable retirement plan I wanted to make sure that other people had the same possibility.