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The Raw and the Cooked: The Mythologies of Big Data - Kate Crawford - DataEDGE 2013

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Published on Jun 14, 2013

DataEDGE 2013 - http://dataedge.ischool.berkeley.edu

The Raw and the Cooked: The Mythologies of Big Data

Kate Crawford, Principal Researcher, Microsoft Research New England

Large data sets and predictive analytics give us powerful new ways to see patterns in information. But there is a growing "data fundamentalism" that evangelizes big data as reflecting objective truth, free from human bias. What forms of knowing — as well as people and places — might be left out of this picture? What risks are we taking when we rely upon such analyses? This talk investigates the mythologies of big data, and how we might work beyond them.

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