 When someone creates content with an ulterior motive that I want my audience to then hire me after a certain period of creating content What happens is Resentment can build in the content creator when not enough of the audience has bought their thing This is actually a story that was told by one of my viewers said that she was in a Facebook group It was a free Facebook group But the creator of the Facebook group really had an ulterior motive to use the Facebook group as a way to Sell her program her services, etc Now there's nothing wrong with of course Having a free Facebook group and then maybe some of the people buy your services and products But to have some kind of a plan and ulterior motive to say gosh I've got 500 people thousand people whatever it is even a hundred people in my Facebook group and I'm gonna convert 10% of them to my services after this Free, you know 30-day challenge or whatever a five-day challenge, whatever it is it may be to have that expectation Creates resentment when that expectation isn't met right and that's what happened in this free Facebook group The creator of the group. This is told by a viewer of mine Actually said to to her members to say hey you guys are just consuming my content and not buying my services You know that's not right or if you're not gonna move forward and hire me as a coach. You might as well just leave the group and I Have of course, I'm curious about what your reaction to that would be My reaction of course is one is I I felt bad for the members of the group that that heard that But secondly, I also kind of felt bad for the creator Because she was in suffering. She's suffering that her ulterior expectations her hidden Her hidden motives were not met her goals were not met She wasn't frank with the members of the group saying hey, this is a five-day challenge And my hope is that 10% of you will become my clients, right? And members didn't join for without expectation the members joined because they thought they were getting a free You know 30 day 5 day challenge or whatever it may be free content. That was what was promised And they didn't know they had some kind of hidden contract and then having to have a certain number of people sign up, right? so the bottom line is that Let and if you've been following my content, you know, I I talk about this let's Reframe the purpose of our content not as ooh, I hope I get enough of you buying my services but rather How can I serve and? What a privilege it is that people even watch my videos what a blessing it is that people even join my Facebook group You know, how lucky am I that people are willing to spend their time their precious time that they could be watching a million other different videos Reading so many more other articles being part of any other Facebook group that they are willing to spend their time with me what a privilege it is and When we are able to gather an audience who are paying attention to our content It is it is out of a gratitude that we then create the content to serve them as best as we can And then yes when we feel it is appropriate when we have something to sell We let our audience know that you know I really believe that this is going to be a good service or product for those of you who have been wanting to solve this problem In your life or reach the type of goal fine Share our product or service with our audience, but if our audience doesn't buy The reaction I hope isn't one of resentment, but one of curiosity Curiosity to say huh I thought that the audience would love this because they've been loving content like this And if they aren't buying then I need to find out from my audience what they would buy instead Then to reach out to the audience members and say hey would any of you be willing to talk with me and See how I can better serve you through my business as well as my content so May that be The motive that we approach content with is one of service One of curiosity One of data gathering to say gosh what of all the things I talk about What do my audience most love that I talk about that is such valuable data for you Your audience is such a blessing to you to give you that data The videos they like is giving you data videos They don't like is also as valuable of a data that oh that topic isn't as interesting or the way I framed it wasn't in it Is interesting and then when we make an offering ask them to buy a product service That's it's also data. That's so valuable to us to say did they buy it or not? And if not can I talk with them to see what they would buy instead? let's come from a place of service of of Gratitude that our audience would even pay attention to us and And and and of curiosity to say how can we how can I serve them better through my content and through my product and services? I hope this is helpful always open to your questions and your comments And thank you for being part of my audience and being willing to take your time and spend it with me here in this video