 Hello, we have Arun Srinivas with us, Director and Head of AdSense Meta India. Welcome to the forum, Dr. Arun. Thank you so much. Arun, you completed in almost eight months in this role. You know, we would like to know your achievements and your challenges. Oh, that's a difficult one to answer. I think we have seen, you know, growing, I would say, realization and acceptance that digital platforms have, you know, the way to, I guess, reach more consumers, especially after the pandemic. But equally, you know, I guess, like every other part of the economy, I mean, we've seen the overall economy, you know, obviously shaken by many of the events post war, etc. Right. So I think navigating, I would say, a team, you know, especially in these times, you know, would be the biggest challenge. And I think, you know, obviously continuing to lead from the front and, you know, grow our platforms that would be, I would say, be the biggest success. And I think these have been humiliated in India, you know, because of his captivating content. Can you please share, you know, on average, how much time Indians spend on dreams? See, I think for statistics specific to that, I think we'll have to get it from the communications team. Right. I don't think I'm in a position to answer very specifically. All I can say is that, you know, some stuff that's been quoted clearly that, you know, where we are saying, see, India is our largest, you know, user base across Facebook, Instagram, and WhatsApp. Reel says, you know, is there both on Instagram and Facebook now as well, which is, and has grown significantly. Reel was launched only in July 2020. And so within, you know, a span of three years, it has obviously grown leaps and bounds, and it's our fastest going surface, right. And clearly, Indians love video, and obviously, therefore, spend a lot of time there over two billion shares on a daily basis, you know, on reels alone. So you are here, you know, for me, Don Reels campaign, how do you think it is going to, you know, impact the influencer marketing segment, and what kind of, you know, business you are looking at? No, I think, see, for us, I think we are a platform where we get, you know, influencers or creators as one constituent. We could have brands and businesses as the other. And equally, I mean, both of them, I guess, are audiences, you know, in terms of how, you know, how audiences respond equally to either the influencers or to businesses. Made on Reels is an initiative where we're trying to bring businesses together with, you know, creators, and obviously get them to narrate stories in a very new way, which is engaging for the audience because Reels is all about engagement, you know, and where you can hold engagement clearly and equally make it so comparing that you even want to share, you know, clearly given the numbers that we just spoke about. So I think Made on Reels is the success of this will really depend on how we are able to get businesses to work alongside creators and tell their stories in a comparing manner. So what are your targets and projections in this segment? I don't think I can very specifically reveal that, yeah. So what kind of insights you're going to offer to brands, you know, who will come to you for influencer marketing? Well, I think our role here is to really get the handshake going between creators on one side and brands on the other side. And you heard the panel speak as well, get brands to understand that this is a new form of storytelling, which cannot be with just brand, brand, brand first, but you know, really, you know, engaging, compelling manner where the authenticity of the creator comes to life, you know, and where obviously they're able to narrate the story of the brand. We have seen with all the work that we've done so far across a diverse set of businesses, you know, between Misho, Navi, Maruti, Mondelez, you know, where we've seen metrics that matter to each of these businesses actually work and move up, you know, using these. So clearly, we believe that whether it is awareness or that's consideration, whether it is equally conversions, you know, and equally, we've seen this whole program where brands and creators have worked across categories. So for example, Navi is about mutual funds, Misho is about small town e-commerce, you know, or equally, Mondelez or Allorial is about impulse purchases or beauty, you know, or equally, Maruti is about, you know, let's say a high investment Yoka. And we've seen actually the platform and the surface work for each of these categories. So are you sending feelers to advertisers, SMBs, you know, what kind of outreach you have planned? Well, I think very specifically on the plans, I'm sure we're able to share on how we want to take this to life. But I think our intent here is to get, you know, at least 30 partnerships going across businesses and creators, which we can test and measure and obviously use that to get, you know, more businesses to adopt, please. So can even an SMB come to you, can come to you for, you know, made on deals? Yeah, I see they can. But again, I'm saying the handshake will have to depend on, for example, whether it's a very generic question, right? I don't know whether I'm serving only one city, one area within a city or, you know, the country. And you say, because also SMBs are all kinds of sizes and shapes. So I think it will depend on against saying what business am I in and whether I have an influencer who can take my business forward at the scale I am in today. Actually, if we talk about ad revenue, I think 2022 has been a very good year for Meta. I think you earned 2022 was a great year for Meta in there. I suppose, you know, in terms of ad revenue, you earned approximately 16,000 crore of ad revenue. So from where this growth came from? See, I think digitization in this country is happening at a rapid pace, you know. So even if I were to step away from ad revenue for a minute, whether you look at UPI transactions on a daily basis, you look at all the other initiatives that are happening on digitization, you know, in and around us on from the governmental side of the private sector side, I think the country has adopted, you know, digital tools, especially post the pandemic, which has been a pivotal moment for many of us to realize that we can work from our homes uninterrupted, you know, using digital tools, etc. Clearly, advertisers have realized that therefore consumers are on digital and therefore they need to go digital and therefore digital advertising has grown at a much rapid pace than traditional forms of advertising. And so that's what I will attribute this to. So in some sense, our consumers are on digital, therefore, you know, it makes sense for businesses, who we serve to be, you know, spending money on digital. FY 2023 has been a turbulent year for most of the digital platforms, advertising platforms across the world. How has, you know, that you have feared for Meta India and what are your predictions for the current fiscal? No, I don't think we can share numbers here. So that I'm definitely not allowed. I don't think again till the ROC filing is done, we will not be able to share numbers for the ongoing fiscal or the fiscal that just ended. So what is next after Meta on this? What is your next next plan, next feature, which you're rolling out? No, I can see basically we have three big apps, which is Facebook, WhatsApp and Instagram. And we continuously I think are innovating, you know, around features around each of these apps to make it, you know, more useful, more engaging for consumers. So I think, you know, so for example, we just launched a feature called click to messaging a few months ago, which obviously helps businesses, you know, message consumers who are interested, etc. And we know that from many of our studies that, you know, whether it's on Instagram, more than where people who discover business more than eight in 10 actually, you know, discover business and more than seven and actually message your businesses well there. So there will be, I guess, continuous innovations, you know, that we do to improve engagement across our family. Thank you so much. Thank you so much.