 What's up everybody? We got an experiment for you guys today. We are going to react to some of the music industry clips from around the interweb. And we wanna know what y'all think as well. So I'm gonna give what I think. J'Corey's gonna give what he thinks, but I wanna know what y'all think on top of it. The first clip here, Cameron said, he got fleeced by his execs. They came for his bag up under his nose and he had no idea what's happening. But let's hear him talk about it. And I'm at Epic. I'm like, it ain't seeming right. I ain't doing this. So it was a female there who took a liking to me and she really started teaching me the game. Like, yo, this your marketing budget. It don't seem like doing marketing, but the head of marketing just bought the new Lexus. This your radio budget. You ain't getting no spins, but the head of radio just went on a vacation in the Bahamas with his whole family. This is like- Hold up. You don't have any marketing going on for your project. And then the head of marketing is out here with a new whip. The radio guy isn't doing his job. We're not talking about adding extra money on top. I've heard a lot of like, all right, yeah, we're gonna charge extra for the studio time and things like that. But you're talking about straight up, yo, you just not doing your job. Yeah. You ain't really finessing me. You just fucking up. Fucking up. No, you just scamming me at that point. Like you're literally not putting the money where it's supposed to go. That's what he's implying right here in this clip, which is, which is wild. That should have contractual reprimand that it, that's able to happen from that. You would think, man. You would think. Well, it's also different times. You would think. So this whole family, this is like vacation money. If you're 11,000 out your budget, I don't see where they're 11,000 going. Marketing, 22,000 out the budget. Where they marketing? So I'm learning now. I'm like, yo, is this playing with me? Yeah, they were playing with you, Cal. Kill the Cal. All right, and in this next clip, we got Wayno. If you don't know who that is, he's an A&R type individual saying that music does not have to have substance. Let's hear his point. When people talk about hip hop and they talk about like substance and all that, every song is not about something. I love Missy Elliott growing up. I can't tell you what a lot of her songs is about. You know what I mean? Ooh, I think it's like all of that shit. Like I can't tell you what them songs didn't have necessarily substance to me. They just was like a dope beat, some dope rhymes and they felt good as a kid. We could dance to them. We could have fun to it. Busta Rhymes. His honesty as an artist is making club bangers. A$AP Ferg is like that. Like I'm not going to listen to A$AP Ferg to hear like an in-depth record about his life. You know what I mean? I want to hit rock with the mob. I'm gonna do a lot. What you think? I agree, bro. Everything doesn't have to be serious. You know what I'm saying? It's music, bro. Like we as fans deserve, allowed to even have music that doesn't always have a message or preach. Sometimes I don't want to think. That's the reality of it. So I agree, 100%. There's a space and a place for it all. Everybody ain't intellectual all the time. I don't wake up, you know what I'm saying? Thinking deep, deep thoughts. I don't think. No, I agree because obviously we gotta escape sometimes. Sometimes people go to music for an escape and that means not thinking about what they typically go through. I don't want to be super conscious or I don't want to deal with even reality. I'm just trying to express and be free in the same way artists want to express and be free. When you do that in this way, it gives people the vehicle to do it for themselves. So yeah, that's exactly what I think. Yeah, and it makes us appreciate those that do it even more. Like it takes me hearing a bad voice to appreciate a good voice, you know what I'm saying? It takes me hearing a non-barred up individual to appreciate the barred up individual. So you know, it's a yin and yang relationship and rappers especially need to understand that the lyrical rapper needs and the lyrical rapper to survive and vice versa. You know what I'm saying? Y'all need each other. Facts, facts. Now, in other news, we got Daniels Wall interviewing Ryan Teder who's a really dope artist and a dope music mind. He's giving game on why artists actually still care about the radio still so much today. You catch a hit on radio and will play it twice as much as they played it. To give you an example, I apologize. It broke the record for the most spins in one week in US history and then Bleeding Love broke that record like two months later. When it broke it, it got played 10,993 times in one week. That was the all-time record. Lizzo, about damn time, 19,000 spins in one week. On the radio? On the radio, wow. And that's still the highest, the way you make most of our money because streaming doesn't still pay enough for writers. So radio is still like the end game. Just funny because radio is not a place you go to discover new music. For sure. But it pays a thousand times more than streaming or sales. So is that from performance royalty? Performance royalty. So all of us are sitting around chasing that elusive radio. All right, so when I hear that, I hear a couple of things. Number one, it's crazy that radio makes that much more money than streaming. And I really understand why artists are like, yo man, this ain't adding up. So it also makes and makes sense though, why the radio is still relevant today because you hear these bigger artists that are already used to making a certain amount of money and where are you going to find the incentive? It's usually going to be, right? The human behavior is going to be usually aligned with the incentive of money in cases like this, right? So I was like, yeah, okay, I hear that streaming stuff. It's cool. However, I need to figure out how to get one of these because that's where the real bank is made. I'm not really getting much from over there. So it starts to make a lot of the moves that I see or some of the, even the arguments that I hear about in the music industry make a lot more sense. Yeah, definitely. Like streaming is looked at as the discovery factor. You know what I'm saying? But it's like, all right, this is going to get you in the game, but the game is over here for real, for real. Right. The most surprising thing to me was how little of radio spins it takes to hit the things that he talked about. He's talking about like 10,000, 19,000. I don't know why I thought it took like hundreds of thousands of spins to make a hit song. Maybe streaming is conditioning me to think that way. I'm just used to seeing like massive numbers or something, but- Well, hold up, we'll replay it. Hold up once again. To give you an example, I apologize. It broke the record for the most spins in one week. That amount of spins per week, though. But it's still correct. Even the other one, he said the biggest one is the Lizzo song that 19,000 a week. So that's only what, 76,000 spins in a month? I don't know why I thought it took like hundreds of thousands. You know what it is? It's because you're used to streaming formula. And streaming is a one-to-one scenario. When the radio plays, it's a one-to-many scenario. That's what it is. So one spins probably like a couple of tens of thousands of people, possibly coming to market. Exactly, so the limit of the market is going out to multiple people. And obviously, there's a finite amount of stations, too. So it can only be with so many. Radio's definitely a different game. We still need to get a straighter radio person here. But next clip, Kingpin from the Cheat Code podcast is a music industry mover and shaker. And he drops some gems on his personal mentality of how he's been able to navigate the music industry and continue to level up. You don't have the money to consistently commit to ads? Stop it, you're in yourself. You're ruining everything that you're doing because you're doing this to your career. And that's not how it goes. It's not how it goes. It's supposed to look like it may dip down. And when it dips down, do you know what you do, Ferrari? You drop a record. You drop a record because whenever there's a dip, that means people aren't paying attention no more. It's the stock market. It's watching it. Gotta look at it every day. You don't listen to your own music every day. Let alone look at the analytics of it, but it's the label's fault. It's the CEO's fault. It's the manager's fault. What'd you think? I agree. I agree. Because, so there's a part of me that understands you know, building momentum. And I think it gets talked a lot about in the cheap ad strategy, right? Like, hey, you just ran $2 a day and you'll build momentum up until the point where you feel like you can do $100 a day and then you can just scale it. So I get it from a hypothetical standpoint, but it very rarely works that way. You know what I'm saying? Like usually, usually not in a way where it makes sense to spend the money because I would much rather, so for example, like they ever been artists who would be like, hey, I have like $200 a month. You know what I'm saying? Maybe for like this five or six months and then after that I could do like a thousand a month or something, right? So now I'm like, okay, it's a 200 a month. It's like 500 months, it's $1,000. And so you really got like nine, 10K. You'd be better off figuring out how to save that $1,000 that you have for the period where you also have the rest of that money to spend, right? Which, I mean, thankfully there's things like content where you can still build momentum without killing your budget. And like that's my thing is like, if you're gonna have like a budget, like have a solid budget, like this whole like nickel and diamond thing where ads very rarely like makes an impact. Like I'm gonna spend $10 a year, $20 there. So I know ads do the best when they have been running for a long time and spent a decent amount of money, probably really at least like two, three months, you know what I'm saying? Into maybe a couple of bands. And that's on the low end. Like you want a low end good ad, you talking two, three months, a couple thousand dollars. Like two, three months at a dollar a day and 90 bucks, bro. And it might open your eyes to what the possibilities could be with ads. I give low budget ad campaigns that can open your eyes and teach you shit if you don't know shit. But then beyond that, it's not really doing much. But I'll say that yes, it's worth testing your ads at low cost, but at some point you're not gonna be able to run those numbers up if you aren't able to sustain higher levels of money. A test is a test for a reason, right? You're testing to see if you can move on to the next point. If you can't move on to that next point and continue to sustain it for a period of time or like really put a lot of budget behind it, then you're not gonna be expected to see the big numbers. Yeah, there's nothing wrong with that. Like I said, thankfully there is content and you can get very, very far without spending any ad budget. Like you can literally still build yourself and build momentum without spending ad money and put yourself in a position to where when you finally have the money, it's gonna work out great, right? So like I've dropped that game plan to RS, where I'm like, I would rather, instead of you spending $500 a month on ads, I would rather you take the next six months completely dedicate yourself to figuring out content and then save up that $500 a month. So at the top of month seven, you have $3,000 to spend on a campaign or something like that, you know what I'm saying? So yeah, man, but I'm glad somebody said it, bro. I ain't know how we was gonna work it into our show, but I appreciate you route juggernaut for opening us that, that's talking point. Man, that's a fact. So that's it for this clip. Just wanted to do a couple of thoughts out there. You heard what you Corey think, you heard what I think about these clips, but we want to know what you think in the comments and this format as a whole. It's rough, but we're gonna continue to build on it. I'm Brian Mancheon. I'm Cora, and we out. Peace. Hey, if you like this clip and your artist is looking to grow your career or a manager or a label to have artists that you're working with, we have free content and courses at nolabelsnecessary.com, where we break down using some of our real case studies. For instance, we took an artist from zero to over one million streams on his very first song using a special content rollout method and we break down step by step everything that we did and how you can use it for yourself. Check out nolabelsnecessary.com. If you'd like to get access to that, ask us questions directly and see how we help artists grow to millions of streams from ground zero. Again, there's nolabelsnecessary.com and if you're watching this on YouTube, there should be a link in the description below. See you next video.