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Published on Sep 23, 2013
And the winner is.
NSERC awards for excellence honours Canada's most outstanding scientists and engineers who work tirelessly to better people's lives and make major contributions to international science and technology. As part of NSERC's elaborate awards ceremony, we produced a profile video that showcased all of the finalists. In order for the scientists and engineers to engage with the audience, made up largely of non-academics, we went beyond their achievements and uncovered what made them tick. We looked for quirky anecdotes and heart-warming moments. Our goal was to raise public awareness about the achievements Canada's top researchers make, while revealing their human side to endear them to the audience.