 Well, every year at NAB, Steve and I like to stop by the Audio Technica booth, mostly to gush about how amazing the products are that we're already using. And so, I'm here with Gary Boss from Audio Technica. Right now, my favorite road mic is my ATR 2100 and you are hearing me now from the System 10 microphone that is a digital microphone that broadcasts to Steve's camcorder and he's got the receiver up there and as you can hear, the audio is amazing out of this thing. Yeah, it's one of those systems that we really like, not only because of the sound quality but because of the ease of use. So, wireless, we're always kind of that mystery. You had to look up on the website and put in your zip code and figure out where you're going to be and set your frequencies. Well, the world doesn't work like that anymore. We're used to turning on our phones and they work. I don't have to tell it where I am. So this is one of those wireless that literally does all the heavy lifting for you. Yeah, so it auto switches the channel for us. If I'm on a frequency that has a lot of interference, it auto-switch both of us, right? Yeah, and the beauty part is, it's silent. You never know what's happening. So when you turn that on, it does all its magic and it scans the environment and sets the frequency at the transmitter and the receiver and it will actually do that as necessary during a broadcast. While recording, it'll switch. Yes, without ever knowing it or hearing it. It has no audible switching. It just works and that's what things are supposed to do, right? Yeah, well, if this works at CES with all the interference there, this is pretty amazing. One of the things I really like about you guys is you have high-end stuff at $3,500 microphone, right? Oh, yeah, definitely. But then you also have stuff for our audience. How much does the System 10 go for nowadays? System 10 with a full system, with either a body pack and a lavalier or the handheld that you have, it's about $450 out the door. Okay, I didn't think we paid that much, but we didn't get the full system, I think. So I don't think we got the pack and such. But anyway, definitely within affordable for a road mic kind of work for doing interviews just like this. But you want to show us something specifically for iOS devices, correct? Yeah, so obviously the buzzword out there is content creation. We don't really know what that means because pretty much everything is content. What is it content? Right, exactly. Kind of narrow it down to podcast streaming, YouTube video creation, things of that nature. And we have a really unique microphone. So obviously we were very big in wired microphones. And then as the USB trend, we were one of the forefront of that with a USB output microphone, digital output microphone. Like the ATR 2100. Exactly. And so what we have too is we've adapted that with the AT 2020 USB-I, obviously with the I, not so creative on our model numbers, but it really gets you in the ballpark to know. It touches iOS. Exactly. So we have a USB cable, which is traditional, but we also have a lightning connector so we can go native right into an iPhone or an iPad and record one device into your iPad. You're making podcasts in your hotel room on the road and very high quality. Wow. So we're looking at here, this is an audio podcast, but also obviously on video here. So the ATR 2020 USB-I is $199. Looks like a super professional microphone here. Looks really nice. Dark black. Yeah. This is actually based on one of the best selling side address studio microphones in the world called the AT 2020. So it was a matter of putting the digital output on that and then making it iOS compliant. So we've got, what is that? Is that USB-B? It's a USB-B on one end. Look at it right there. We got that. And then you get. Oh, micro USB. Okay. So it comes with cables, it comes with this, so the micro USB to standard USB and then the micro USB to lightning. So you supply the cables as well. That's fantastic. Yep. Yep. And it shows up just as a native audio device in your device and this is a recording we did in the office of just a quick little speech. So he's got a speech playing on here in a twisted wave on an iPad and I listened to it, Steve listened to it, sounded absolutely fantastic. The guy doing the recording had a great voice, but it is clean. It's a beautiful recording and that's $199, right? Yep. Available kind of everywhere. Okay. So I haven't ever talked to you about headphones. Let's go walk over to the headphone side. All right. Let's do that. All right. What do we have over here? So one of the things, audio technique is a 50 year manufacturer. So we've been around for quite some time and one of the things we specialize is what they call transducers. So that's anything that takes one form of energy and translates it to another. So we started with phono cartridges. You wiggle a needle and it produces electricity. Headphones. How those worked. Yep. Headphones do exactly the opposite. You feed them electricity and they wiggle and they produce audio, right? It's moving a magnet in there with a coil. That's correct. And that's what the microphone's doing. So that's kind of our core competency. So we got our start in headphones. We're the largest manufacturer of headphones and seller in Japan. So obviously we're very big into the headphone market in the U.S. and not only is that on the consumer side of things but what we have here which is the professional headphones. So the nice thing about this is these are all monitor headphones. They tend to be tuned a little flatter so you can get a real accurate representation of your audio. And we have price points from $49 all the way up to $349 in our headphones. And we kind of have a price point to suit all budgets. And then as you go up through those headsets, headphones, you get different feature sets. Detachable cables, maybe a little better isolation, maybe a little bit more low frequency response. But they're all very geared towards that professional audio user. I see. So I'm not a great audio file. I care mostly about comfort. Right. All of ours have removable ear pads. Obviously being a manufacturer of headphones for 50 years, we know a thing or two about fit and finish. So we definitely go through a lot of iterations to make certain we have very comfortable because these are made for professional users. They may be mixing either a live show or editing audio or video and maybe have them on for six, eight hours at a time. The top of my head starts to hurt after a while from that. Well, that can happen, but these were made to have ample cushioning in the top. And in fact, the newest headphone we have here, you feel it? Squish it. So this is actually memory foam ear pads, memory foam headband. And this is called the ATH M60X. This is a little more expensive headphone. This is $199. And this is an on-ear design. So this is our first on-ear. But again, if they have detachable cables, let's see you roll over the cable with your office chair. You can replace that. And it comes with three cables. So it comes with a long cable, a long coil, and then a short one for personal listening. Oh, I like that. So I got to tell you, the reason I would unplug that would be to disentangle it. Yeah, that's a biggie. Or if you need to travel, it's much easier to take the cable off and then you can wrap that up separately. Wrap it separately. Now, there's a little wiry thing coming out of here. What is that? That's so you don't steal it at the trade show. Oh, OK. Wow, there's some crazy antenna there. No, no, that's just a security device, although we trust all of our users implicitly. Of course. Some more than others. Yeah, you shouldn't have trusted me. So this model you just showed me is the ATH M60X Professional Monitor on-ear headphones. Yeah, that's the newest member of our M series. The thing that's interesting, we have this M50. That is by far and away the best-selling headphone that we've had in our line in our history. It hits a perfect ratio of price point to sound quality to comfort. So that is being used by both consumers and professionals alike. So when we designed this M60 on-ear, we actually utilized the same driver as this M50 in there. Oh, OK. But they look smaller, a little lighter? Yeah, they are. A lot of people do prefer that on-ear design, so we wanted to give those customers an option as well. So the M60X is on-ear and the M50X is over-ear. Yeah, and technically, the technical term for that is circum-oral, just so you know. Circum-oral. I do want to be saying everything right. And then the ATH M30X is your $69 model, and that is intra-oral, no, on-troll? Circum-oral. Circum-oral. Yeah, those are all what they call over-ear, which means that they seal around your ears and they go over your ears. OK, great. Well, this has been fantastic, Gary. I really appreciate it. I will come by and gush at you guys every year, especially if I get that ATH M60X for my birthday in a couple weeks. I mean, I'm just saying, it could happen, right? You never know. All right. Thanks a lot, Gary. We'll see you again next year. Thanks for stopping.