 Did you know that there's one big problem that's costing trainers thousands of dollars per year? Well, let me paint the picture and explain what this is. You have a nine o'clock session in the morning on a Saturday, you wake up at 7.45, you load up your car, you head out to the location, you get there early, you're organized, you get everything set up, you're feeling really good about the session. Five minutes before the session starts, you get a text from your client and they're letting you know, hey, we can't make it today, something came up. Then you put your phone back in your pocket and you're thinking to yourself, why is this happening again? And now you just wasted time waking up early in the morning to go out to the location. You also wasted an hour of your time because you're not going to run that session anymore and you're not getting paid. Now, this stuff happens all of the time with trainers throughout the year. Your clients aren't going to make every single one-on-one session. They're not going to make every single group session. And when you tally up how many missed sessions your clients have over the course of the year, it's going to be a lot. Now, if you run this like a real business, that is not going to impact your life at all because your clients have already paid in full and they're on a contract. So if they decide to miss, it's no skin off your back, you've already gotten paid, you're not going to feel like you're wasting your time. If you need help with this, send me a DM.