 So one of the key messages that we try and bring out is that transformation is possible and inevitable. What do we mean by that? Well, we do look at historical examples of really transformative action, what enabled it, what were the impediments that had to be overcome, and we show it is possible. Secondly, we also say transformation is inevitable. And this is looking at the trends and, for example, climate change, biodiversity loss. We know that our societies will undergo a lot of change and the SUG framework is the best insurance that societies can have to really be in the driver's seat of this transformation rather than be victims of it.