This music video was shot solely on 4 ipad 2's. The video was released in 20 hours of when the ipad 2 came out.
"Everyone had a blast. That was the point. A lot of creative minds working together in a short amount of time." -eddy
"We knew it wasn't designed as a professional videocamera in the slightest, so we would be Stuck with whatever results we got. We probably shouldn't have filmed in a dark setting, but it actually worked well in a "party" environment, plus it fit the song perfectly! We still treated the cameras as "professional cameras." we had one mounted to a steadicam rig, one was on a Kessler Crane Cineslider, and the other one was on a DIY hand held rig. The fourth iPad was held by Eddy for a few shots of her singing and dancing.
We started the edit on the iPad. We synced all the ipads to a mac pro, then organized the videos into one folder and then synced that folder back to one iPad so we had all the footage on one iPad. Remedy films had two editors going, one on the mac pro and FCP, and the other, myself, on the iPad 2. I was able to get the intro done on the iPad, but once it came to syncing the vocals up to the song it became very hard to be so precise and creative. We wanted to be quick with this edit so we ended up bailing on the iPad iMovie edit. If we had a longer turn around time it could have been done. It wasn't bad for a $5 video editing app though. So in the long run we ended up only editing in FCP.
After being in line for 8 hours, buying 3 iPads, filming for 5 hours, and editing for 12 hours, we were exhausted. Looking back at the whole project, I am very glad that we did it. It was a great experience, and fun doing something first, that was history making."