 The paper discusses the growing focus on placing patients at the center of healthcare research and evaluating clinical care to improve their experience and ensure that research is robust and valuable for medicinal products, therapy, or health services. It outlines patient-reported outcomes, pros, and patient-reported outcome measures, PROMs, including trends in current research, patient-reported experiences measures, PREMs, and the patient and public involvement PPI, initiative for including patients in research processes. Pros provide reports from patients about their own health or functional status associated with healthcare or treatment they have received, while PROMs are tools used to report pros. The paper highlights the increasing international attention regarding the use of PREMs as a quality indicator of patient care and safety, reflecting the ongoing commitment of involving patients and the public in the development and evaluation of healthcare service delivery and quality improvement. This article was authored by Teresa Weldering and Sherry MS Smith. We are article.tv, links in the description below.