 What does conversion rate optimization or CRO mean, and how does it impact your business? CRO refers to the systematic adjustment of elements on a landing page to increase the percentage of users who take the desired action. The fundamental principles of design play a crucial role in converting website users to your sales funnel. CRO doesn't increase website traffic, but prompts active users to sign up or buy something. That's signing up for a free trial, downloading an application or purchasing products. What should you do to benefit from CRO? 1. Avoid choice overload. Whether it's an email copy, landing page or ads copy, one call to action will drastically improve the conversions. Many choices frustrate users who crave seamless exploration through your funnel. 2. Build trust. To get people buying into your brand, clever marketing strategies alone won't work. Nurture your audience to gain social proof. Social proof is psychological. Buyers will gauge the experiences of other people who use your products to gauge their behavior. 3. Use simple designs. When designing for conversions, simplicity always triumphs. Too many elements on a landing page compete for the attention of your target audience. 4. Provide quality content. High-quality content must be the most important asset on a landing page. Poorly written content is worthless. A mix of well-written copy and motion graphics perfectly converts website users. 5. Rely on data. As marketers, we might be tempted to think our creativity will convert users. But prospects don't care about your feelings and your innovative spirit. They aim to find solutions to their pain points. So, if you have a great product and want higher success in converting users, create and test various landing pages. If you are unhappy with your conversions, step up your digital marketing game. Frustrating yourself over those low numbers won't change the situation. You must optimize your website for conversions, and this takes work. Tweaking elements on your website until you develop the best setup will generate more revenue. Forget about feelings and take the data approach by split testing. The purpose of CRO is to make user exploration seamless and should serve these five purposes. Prevent choice overload. Build trust. Ensure simplicity in asset design. Engage with valuable and relevant quality.