Entrepreneur Leadership Speaker Series: Jana Francis and Rett Clevenger





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Published on Jan 24, 2013

Jana Francis

Jana Francis is raising three kids, running a multi-million-dollar startup company, and charming everyone she meets. Jana's motivation to start her own company came on her drive back to her corporate job after maternity leave with her latest baby. Her love of online deal hunting and her quest for finding the most sought-after baby products at steep discounts were the catalysts for a new kind of website. After 18 months of planning she launched BabySteals.com in April of 2008. She left her 12-year career in the corporate world for good six months later.

She is passionate about fitness, gardening, cooking, and is also an outdoor recreational fanatic. She pours her whole self into everything she takes on and does it all with irresistible zest.

Rett Clevenger

When Rett Clevenger hears the word "mogul," he envisions a backcountry ski run with powder so deep you need a snorkel. Rett is an accomplished mountaineer and will jump at the opportunity to go whitewater kayaking, wind surfing and nearly anything that gets adrenaline flowing. He doesn't wear a business suit and doesn't think of himself as a mogul.

After receiving his B.A. in Marketing from the University of Idaho, Rett found himself managing, building, and marketing web sites within multi-channel environments for Northwest River Supplies and Coldwater Creek. Eight years later, he was recruited by Backcountry.com and moved to Utah to be their online media manager. During his four years there, not only did he build his outdoor gear stash, his team increased revenue 534% from $9.1 million to $58 million — generating a combined total revenue of $88 million. Not bad for a ski junkie from a little town in North Idaho.

At a pinnacle where he could see the blizzard of opportunity, Rett co-founded Steal Network. His track record for creating innovation has grabbed the attention of Google and other mountainous companies. Rett is always up for a challenge and develops vertical growth with each project he tackles. As an adventurer, Rett faces opportunities with a tactical aggressiveness, yet he's humble enough to understand the value of collaboration and teamwork.

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